SBS and STUDIO pick up four GOLDS at PromaxBDA Awards 2013
24 June 2013
News Release
SBS has been awarded three GOLDS at this year's PromaxBDA Promotion, Marketing and Design Global Excellence Awards. Its subscription TV channel STUDIO also picked up one GOLD award.
The campaign for Documentaries' picked up GOLD for Dramatic Program Spot or Campaign.
SBS broadcast a vast number of documentaries every week ranging from the historical, to travel, to the lives of everyday people in extraordinary situations. The marketing challenge was to find a way to express, promote and celebrate such diverse range of programming. Theres always more to uncover was established as the positioning for documentaries on SBS. It delivered on the promise that SBS documentaries reveal untold stories, sides, perspectives and opinions. The promo series was a literal and inviting visual treat that allowed SBS to launch the positioning as well as give new audiences a taste of just some of the types of documentaries SBS shows.
Uncover More Documentaries' picked up the GOLD for Program Promotional Campaign out-of-house and Fresh History' collected GOLD in the category for Art Direction & Design: Program Promotional Spot. Both campaigns were produced by Method Studios Australia for SBS.
SBS also collected BRONZE in the General Channel Image Campaign category, for its NITV free-to-air launch campaign.
National Indigenous Television (NITV) launched free-to-air nationally on 12 December 2012. This was an unprecedented opportunity to build NITV's awareness and audiences among all Australians, to showcase its rich content, affiliation with SBS, and to celebrate this historic moment in Australia's history.
With a target audience ranging from existing Indigenous viewers to those with little or no knowledge of the channel, the campaign was a call to all Australians to embrace its common Australian Indigenous culture. It ran nationally on SBS and NITV television, on radio, in national press, outdoor, and online in digital banners and through a dedicated online microsite.
Helen Kellie, Director of Marketing SBS, said: We're delighted to be recognised globally for our work at the prestigious PromaxBDA awards. The wins are testament to SBS's creative strengths at pushing boundaries through its promotional work.
SBS's subscription TV channel STUDIO has also picked up GOLD for Outdoor/Environmental/Transit Ad: Program for their Work of Art' billboard, which saw two street artists transform a seven-storey-high blank canvas into a colourful artwork. STUDIO also picked up a BRONZE for Adult Rated Program Spot for their WM: Adult Summer of Sin campaign promo.
Chris Keely, General Manager, SBS Subscription TV said: We're thrilled that our peers around the world have awarded our work this year at the Promax BDA Awards. We are extremely proud of the Work of Art campaign, which captured the energy and creativity of STUDIO so succinctly, and we're very grateful to see another World Movies Adult campaign awarded at this global level.
Follow SBS on Twitter @SBS or Facebook facebook.com/SBSAustralia
ENDS
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SBS and STUDIO pick up four GOLDS at PromaxBDA Awards 2013
