mcgarrybowen, Independent Media, Lost Planet And Sonic Union Track Down A Rogue Taxi For Verizon Wirele

Director Doug Liman (Mr. and Mrs. Smith, The Bourne Identity), and Lost Planet editor Hank Corwin team up with Sonic Union mixer Paul Weiss to make a lost phone search a death-defying adventure in the new :60 Catch Me If You Can for Verizon Wireless out of mcgarrybowen. The spot features a man losing his Google Now-enabled Droid in the back of a nightmarishly erratic taxicab, and having to chase it down in action-film-star fashion. Stephen Dewey of Machine Head provided the dynamic sound design, creating a realistic urban environment.

Click HERE to view the spot.

Catch Me If You Can opens on a man riding in a taxicab piloted by a distracted and impatient driver. Three blocks up, requests the man as the driver yaks on his phone, narrowly avoids accidents and almost misses the destination completely. A title card appears, Episode I: Rough Ride. The man gets out of the cab and quickly realizes he left his phone inside, but it's too late. The cab and phone speed away, sending the man sprinting after. He races through parks and down sidewalks until he's lost sight of the cab. The Rough Ride in the racing cab, bounces the phone off the ceiling and slams it against its car doors as a voiceover begins, Reinforced with scratch-resistant glass and a uni-body made Kevlar strong. Standing in the street, the man calls out, OK, Google Now, call my Droid. Voice activated, the phone rings allowing him to retrieve it as the voiceover concludes, The new Droid Ultra by Motorola. When strength matters, Droid does. The Droid, Motorola and Verizon logos close out the spot.

ABOUT SONIC UNION

Steve Rosen, Michael Marinelli, and Adam Barone got together for some pints in 2007. After way too many of those, they hatched an audacious plan that would eventually give rise to Sonic Union in late 2008 - their 8,000 foot treehouse and audio mix playground overlooking Union Square. Over a short period, they've grown both staff and capabilities to include music supervision and voiceover/on-camera casting to their established role as the premiere audio boutique in New York. Award-winning agencies, editorial firms, visual effects studios, and production houses routinely collaborate with Sonic Union for sound expertise.

Swing on by and let's play.

FULL CREDITS

BRAND: DROID

SPOT: Catch Me If You Can

AGENCY: mcgarrybowen

ECD: Russell Lambrecht, Mark Koelfgen

GCD: Frauke Tiemann

CD: Laurence Gega, Jason Slack

SR. PRODUCER: Skip Allocco

AGENCY EXECUTIVE PRODUCER: Dante Piacenza

HEAD OF BROADCAST PRODUCTION: Roseanne Horn

ACCOUNT SUPERVISOR: Joey Ziarko

DIRECTOR: Doug Liman

DP: Chung-hoon Chung

PRODUCTION COMPANY: Independent Media

EXECUTIVE PRODUCER: Suzanne Preissler

EDITOR: Hank Corwin

EDITORIAL COMPANY: Lost Planet

SR. CUTTING ASSISTANT: Liza Espinas

SR. CUTTING ASSISTANT: Ben Rodriquez

ASSISTANT EDITOR: John Ryan Stacom

PRODUCER: Lauren Hefner Addison

EXECUTIVE PRODUCER: Krystn Wagenberg

SOUND MIX: Sonic Union

MIXER: Paul Weiss

POST PRODUCTION EFX: Method

EXECUTIVE PRODUCER: Stuart Robinson

VFX PRODUCER: Heather Saunders

VFX SUPERVISOR: Jay Hawkins

VFX SUPERVISOR: Doug Luka

COMPOSITOR: Aaron Baker

COMPOSITOR: Robert Nick Dauphinais

LIGHTING: Jaemin Lee

ANIMATOR: Joon Lee

ANIMATOR: Matt Hackett

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LINK:	http://news.creativecow.net/story/872492...
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