comScore Reports January 04 U.S. Smartphone Subscriber Market Share

comScore Reports January 2014 U.S. Smartphone Subscriber Market Share LG Gains Market Share to Become the 3rd Leading Smartphone Manufacturer

RESTON, VA, March 7, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Smartphone OEM Market Share

159.8 million people in the U.S. owned smartphones (66.8 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers (up 1 percentage point from October). Samsung ranked second with 26.7 percent market share (up 1.3 percentage points), followed by LG with 6.9 percent (up 0.3 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.

Top Smartphone OEMs

3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013

Total U.S. Smartphone Subscribers Age 13

Source: comScore MobiLens

Share (%) of Smartphone Subscribers

Oct-13 Jan-14 Point Change

Total Mobile Subscribers 100.0% 100.0% N/A

Apple 40.6% 41.6% 1.0

Samsung 25.4% 26.7% 1.3

LG 6.6% 6.9% 0.3

Motorola 7.0% 6.4% -0.6

HTC 6.7% 5.4% -1.3

Smartphone Platform Market Share

Android ranked as the top smartphone platform in January with 51.7 percent market share, followed by Apple with 41.6 percent (up 1 percentage point), BlackBerry with 3.1 percent, Microsoft with 3.2 percent and Symbian with 0.2 percent.

Top Smartphone Platforms

3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013

Total U.S. Smartphone Subscribers Age 13

Source: comScore MobiLens

Share (%) of Smartphone Subscribers

Oct-13 Jan-14 Point Change

Total Smartphone Subscribers 100.0% 100.0% N/A

Android 52.2% 51.7% -0.5

Apple 40.6% 41.6% 1.0

BlackBerry 3.6% 3.1% -0.5

Microsoft 3.2% 3.2% 0.0

Symbian 0.2% 0.2% 0.0

Top Smartphone Properties & Apps

Google Sites ranked as the top web property on smartphones, reaching 89.4 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.6 percent), Yahoo Sites (86.2 percent) and Amazon Sites (69 percent). Facebook ranked as the top smartphone app, reaching 77.6 percent of the app audience, followed by Google Play (52.4 percent), YouTube (49.7 percent) and Google Search (48.9 percent).

Top 15 Smartphone Properties & Apps

January 2014

Total U.S. Smartphone Mobile Media Users, Age 18 (iOS and Android Platforms)

Source: comScore Mobile Metrix

Top 15 Properties % Reach Top 15 Apps % Reach

Smartphone Browsing App Audience 100.0% Smartphone App Audience 100.0%

1 Google Sites 89.4% Facebook (Mobile App) 77.6%

2 Facebook 86.6% Google Play (Mobile App) 52.4%

3 Yahoo Sites 86.2% YouTube (Mobile App) 49.7%

4 Amazon Sites 69.0% Google Search (Mobile App) 48.9%

5 AOL, Inc. 56.9% Pandora Radio (Mobile App) 46.4%

6 Microsoft Sites 52.6% Apple App Suite (Mobile App) 45.0%

7 Apple Inc. 51.1% Gmail (Mobile App) 43.5%

8 Turner Digital 46.9% Google Maps (Mobile App) 41.6%

9 Pandora.com 46.5% Yahoo Stocks (Mobile App) 30.7%

10 Wikimedia Foundation Sites 43.7% Instagram (Mobile App) 27.5%

11 Glam Media 38.0% Yahoo Weather Widget (Mobile App) 27.0%

12 CBS Interactive 37.2% Facebook Messenger (Mobile App) 24.5%

13 eBay 36.8% Apple Maps (Mobile App) 24.2%

14 Weather Company, The 34.2% Twitter (Mobile App) 22.8%

15 Gannett Sites 31.3% The Weather Channel (Mobile App) 21.4%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix

comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

LINK:	http://www.comscore.com/Insights/Press_Releases/2014/3/comScore_Report...
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