
Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian Breslauer, who worked for the first time with cinematographer Gaul Porat. Together, the filmmakers found inspiration in well-chosen references and showcased the dynamic choreography with intentional framing and subtle, deliberate camera moves.
Working with Panavision New York, Breslauer and Porat chose to work primarily with H Series spherical primes for the production, which came together quickly in December 2023. Panavision recently caught up with both filmmakers for insights on their inspirations and collaboration.
Panavision: How would you describe the look you wanted to create for yes, and?'
Gaul Porat: Our look was definitely inspired by classic music videos from the mid-'80s to '90s, which were also inspired by the classic Vogue black-and-white photography of Richard Avedon and Herb Ritts. The most direct homage is Paula Abdul's Cold Hearted' music video, with its bold angles and compositions paired with soft yet strong directional window lighting.
How did you decide to frame for the 1.33:1 aspect ratio?
Christian Breslauer: Well, the song has a very late '80s, early '90s dance sound, and when you watch videos in that time period, they were often shot in the 4-by-3 format. So it felt right when we got into our set and saw the choreography. It just made it very flattering.
What drew you to H Series lenses for this music video?
Breslauer: I've used the H Series on a few projects and have always loved the vintage portrait characteristics they give, with the softness and roll-off on the edges. We wanted the video to have a nostalgic feel as well as look beautiful while softening skin tones and blooming highlights.
Porat: We wanted a set that could have a strong and classic look but without sacrificing optical quality, and the H Series are exactly that. Those were our main primes used for wides and our portraits of Ari during specific beats of the song.
What brought you to Panavision for this project?
Porat: This project came up super last minute, and I knew I needed a camera vendor I could count on for having what we needed to achieve the look we wanted. So naturally Panavision was the place we wanted to go through that would have the expertise and quality of lenses that was right for us.
Christian, you've previously worked out of Panavision Hollywood, but for yes, and?' you prepped out of Panavision New York. How have your experiences been in both facilities?
Breslauer: Fantastic! Its great to know Panavision has my back no matter where I'm shooting, and the quality of service transcends each facility. I started working with Panavision a few years ago, eager to get my hands on their world-famous glass, and once I started shooting on it, I havent been able to stay away!
How did the two of you communicate with each other over the course of the project to ensure you had a shared vision for the look?
Porat: Christian is very collaborative yet, at the same time, very clear with what he wants. This was super-helpful, as it was our first time working together and we were on a very expedited timeline, so we quickly had to develop a shorthand for understanding each other. We didn't have the luxury of time to send a lot of references back and forth aside from what was in Christian's treatment from the get-go, so we just jumped headfirst into planning it all by getting into the location and seeing what it gave us and what we still had to augment and improve with lighting, set design, etc. It's not always ideal to have such a short timeline, but in a way it let us be very focused because 100 percent of our time for those few days was just spent on creating the look.
How do you approach camera movement when it comes to shooting a music video?
Breslauer: It varies from project to project, but on this one in particular, I was very intentional with our camera blocking in that we really hero the choreo and performance. When you see the choreo, its very elegant and like a hybrid ballet vogue. I didn't want to overly move the camera I love the idea of setting a clean frame and moving subtly to enhance a beat.
Any final thoughts?
Porat: The yes, and?' music video was such a great experience as a last job of the year before the holiday break because of who I got to work with, from Christian, the production team and Ariana, to my amazing crew. They all brought their A game, and I loved seeing everyone flow so well together. Our crane operators brought lots of great ideas to play with the camera angles, the AC team was super-focused yet also didn't take things too seriously, and our grip-and-electric team worked through torrential rains and not the easiest location. I want to recognize all their hard work and passion for their craft, which helps feed-back into my love and excitement for it, too.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
26/08/2026
Applicants interested in the Media Innovation Europe 3.0 Validation Booster call can now consult a new FAQ document addressing practical questions raised during...
26/08/2026
Roku Sports Channel will stream eight matches free beginning Aug. 30 as league shifts Sunday-night games away from Victory+...
26/08/2026
Evertz and Mobile TV Group detail how on-premises infrastructure and cloud resou...
26/08/2026
The Sennheiser Group will demonstrate its broadcast audio portfolio at IBC2026 (Hall 8, Booth D50), covering wireless microphone workflows, studio monitoring, a...
26/08/2026
Appear and Transmisiones Televisivas TVTEL Limitada have announced the deploymen...
26/08/2026
Leader Electronics has announced that Danish broadcast rental company Minitech has purchased a Leader LPX500 hybrid IP/SDI waveform monitor and LT4670 sync puls...
26/08/2026
Encompass will demonstrate its Altitude media services at IBC2026 (IAMT Hub, Diamond Lounge, Hall 3, RAI Amsterdam, September 11-14).
Key products on show incl...
26/08/2026
Daktronics has partnered with Massillon Washington High School in Ohio to install a new LED video display and implement the Daktronics Camino show control platf...
26/08/2026
Clear-Com has appointed Dubai-based Venuetech LLC as its main partner for the Middle East. Venuetech distributes professional audiovisual solutions across the r...
26/08/2026
NBC Sports NOW, NBC Sports' free 24/7 streaming channel, will launch a new weekday lineup beginning Monday, August 31, including two new shows.
Not So Fast...
26/08/2026
Calrec will demonstrate updates to its ImPulseV DSP software and Argo ecosystem at IBC2026 (Stand 8.C47), including previews aligned with the EBU's Dynamic ...
26/08/2026
Imagine Communications will demonstrate AI applications across its ad tech and video infrastructure portfolios at IBC2026 (Stand 1.B73, RAI Amsterdam, September...
26/08/2026
Dalet will demonstrate updates to Dalet Flex, Dalet Pyramid, and Dalia, its agentic AI platform, at IBC2026 (Hall 7, Stand 7.A43). The company will also partici...
26/08/2026
Team-owned platform will stream every locally carried Predators game beginning t...
26/08/2026
The 12-day tournament receives the broadcaster's full onsite-studio presence...
26/08/2026
A synth with no controls?
If you're into weird and wonderful instruments, then you may already be familiar with Warsaw-based SOMA Laboratory - if you...
26/08/2026
Physical modelling orchestral instrument announced
Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...
26/08/2026
Discussions at the Meitingen site on competitiveness, energy supply, and fuel cell technology
Bertram Brossardt, CEO of the Bavarian metal and electrical emplo...
26/08/2026
Rohde & Schwarz USA celebrates grand opening of new manufacturing center in Fred...
26/08/2026
For large media companies, the content archive is a gold mine. There are thousands of hours of existing, high-value assets just waiting to be tapped for highlig...
26/08/2026
Ad Supported Viewing Represents 71.5% of TV in Q2
Streaming Captures Over 48% o...
26/08/2026
Charity sector ad spend reached $278 million as 44% of Australians donated to ch...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
MediaKind today announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure, bringing greater flexibility, resilience...
26/08/2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of Telestream UP, expanding the cloud-native platform introduced ...
26/08/2026
SMPTE, the home for media professionals, technologists and engineers, today announced its 2026 Honorees, recognizing individuals and organizations whose contrib...
26/08/2026
New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters
Broadp...
26/08/2026
LA JOLLA, CA-Recent advances in robotics, automation and artificial intelligence...
26/08/2026
How WeFX Made From's' Monsters Feel Uncomfortably Real
Brie Clayton August 26, 2026
0 Comments
From eight-foot dolls and feathered birds to R...
26/08/2026
Eleanor Roosevelt High School Elevates Student Rallies with Blackmagic Design
Brie Clayton August 26, 2026
0 Comments
Student led production team uses...
26/08/2026
K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities.
At IBC...
26/08/2026
New products continue to enable any signal, anywhere for creators...
26/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
PTZ Camera Manufacturer and FPGA Design Specialist Join Alliance to Advance IPMX and Open AV-over-IP Standards
The Alliance for IP Media Solutions (AIMS) today...
26/08/2026
BATON offers ZOO Digital advanced audio and video quality analysis, and scalable architecture
Interra Systems, a leading provider of end-to-end quality assuran...
26/08/2026
Riedel Communications today announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union. Now entering its third ...
26/08/2026
Zixi brings Broadcaster V19 and showcases interoperable platform on Stand 5.A76
Zixi, a leader in live video delivery and workflow orchestration, will be exhib...
26/08/2026
LA JOLLA, CA-Jeffery Kelly, the H. Lutcher Brown Professor of Chemistry at Scrip...
26/08/2026
Indie Developer Launches Orty, aWindows App That Helps Freelance VideoEditors Fi...