Sony Pixel Power calrec Sony

Gaul Porat & Christian Breslauer on Ariana Grande s "yes, and?"

19/08/2024

Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian Breslauer, who worked for the first time with cinematographer Gaul Porat. Together, the filmmakers found inspiration in well-chosen references and showcased the dynamic choreography with intentional framing and subtle, deliberate camera moves.

Working with Panavision New York, Breslauer and Porat chose to work primarily with H Series spherical primes for the production, which came together quickly in December 2023. Panavision recently caught up with both filmmakers for insights on their inspirations and collaboration.

Panavision: How would you describe the look you wanted to create for yes, and?'

Gaul Porat: Our look was definitely inspired by classic music videos from the mid-'80s to '90s, which were also inspired by the classic Vogue black-and-white photography of Richard Avedon and Herb Ritts. The most direct homage is Paula Abdul's Cold Hearted' music video, with its bold angles and compositions paired with soft yet strong directional window lighting.

How did you decide to frame for the 1.33:1 aspect ratio?

Christian Breslauer: Well, the song has a very late '80s, early '90s dance sound, and when you watch videos in that time period, they were often shot in the 4-by-3 format. So it felt right when we got into our set and saw the choreography. It just made it very flattering.

What drew you to H Series lenses for this music video?

Breslauer: I've used the H Series on a few projects and have always loved the vintage portrait characteristics they give, with the softness and roll-off on the edges. We wanted the video to have a nostalgic feel as well as look beautiful while softening skin tones and blooming highlights.

Porat: We wanted a set that could have a strong and classic look but without sacrificing optical quality, and the H Series are exactly that. Those were our main primes used for wides and our portraits of Ari during specific beats of the song.

What brought you to Panavision for this project?

Porat: This project came up super last minute, and I knew I needed a camera vendor I could count on for having what we needed to achieve the look we wanted. So naturally Panavision was the place we wanted to go through that would have the expertise and quality of lenses that was right for us.

Christian, you've previously worked out of Panavision Hollywood, but for yes, and?' you prepped out of Panavision New York. How have your experiences been in both facilities?

Breslauer: Fantastic! Its great to know Panavision has my back no matter where I'm shooting, and the quality of service transcends each facility. I started working with Panavision a few years ago, eager to get my hands on their world-famous glass, and once I started shooting on it, I havent been able to stay away!

How did the two of you communicate with each other over the course of the project to ensure you had a shared vision for the look?

Porat: Christian is very collaborative yet, at the same time, very clear with what he wants. This was super-helpful, as it was our first time working together and we were on a very expedited timeline, so we quickly had to develop a shorthand for understanding each other. We didn't have the luxury of time to send a lot of references back and forth aside from what was in Christian's treatment from the get-go, so we just jumped headfirst into planning it all by getting into the location and seeing what it gave us and what we still had to augment and improve with lighting, set design, etc. It's not always ideal to have such a short timeline, but in a way it let us be very focused because 100 percent of our time for those few days was just spent on creating the look.

How do you approach camera movement when it comes to shooting a music video?

Breslauer: It varies from project to project, but on this one in particular, I was very intentional with our camera blocking in that we really hero the choreo and performance. When you see the choreo, its very elegant and like a hybrid ballet vogue. I didn't want to overly move the camera I love the idea of setting a clean frame and moving subtly to enhance a beat.

Any final thoughts?

Porat: The yes, and?' music video was such a great experience as a last job of the year before the holiday break because of who I got to work with, from Christian, the production team and Ariana, to my amazing crew. They all brought their A game, and I loved seeing everyone flow so well together. Our crane operators brought lots of great ideas to play with the camera angles, the AC team was super-focused yet also didn't take things too seriously, and our grip-and-electric team worked through torrential rains and not the easiest location. I want to recognize all their hard work and passion for their craft, which helps feed-back into my love and excitement for it, too.
LINK: https://www.panavision.com/highlights/highlights-detail/vintage-allure...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

09/09/2026

Dalet Promotes Brian Doheny to CEO

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Studio Technologies Expands StudioComm Monitoring With In...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...

09/09/2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...

09/09/2026

NUGEN Audio Leads the Dialog Intelligibility Conversation...

NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...

09/09/2026

Trusted Partner Network Launches Fix It or Risk It to Hel...

Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks Industry-Wide Campaign Launches at IBC2...

09/09/2026

FCC to Vote on Opening Up Spectrum for Satellite, IoT

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

NDI, NVIDIA Collaborate On Real-Time AI Multilingual Content

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

83 percent of UK advertisers are using AI but speed and n...

AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...

09/09/2026

Pixitmedia by DataCore to showcase cloud and connected pr...

IBC2026 - Stand 7.D22 At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...

09/09/2026

Net Insight Showcases Open Live Media for Controlled Live...

Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...

09/09/2026

Net Insight and DMC expand repeatable remote production m...

Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...

09/09/2026

Amagi to Showcase Four AI-Native Innovations Built to Pow...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...

09/09/2026

Limecraft Brings Connected Automated and Intelligent Medi...

Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...

09/09/2026

Telestream Advances Practical AI from Content Understandi...

Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...

09/09/2026

Dalet Appoints Brian Doheny as Chief Executive Officer

Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....

09/09/2026

LiveU Offers Starlink for News and Sports Broadcast as Cl...

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...

09/09/2026

Study: New Streaming TV Series Orders Plumet

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

G&D, VuWall To Introduce vsNEO KVM Platform At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

FCC May Ramp Up Regulation of How Broadcasters Cover Polls

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Avid to Demo New Avid Content Core Features at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Wisycom Showcases Latest Innovations at IBC 2026

Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...

09/09/2026

VisualOn and Cires21 Cut Delivery Bitrate Up to 76 Percen...

AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...

09/09/2026

Sony Electronics Introduces Its First Fisheye Zoom G Lens

Sony Electronics Introduces Its First Fisheye Zoom G Lens Brie Clayton September 8, 2026 0 Comments Compact, lightweight SEL814G Full-frame lens deliv...

09/09/2026

Blackmagic Design Announces DaVinci Resolve 21.1

Blackmagic Design Announces DaVinci Resolve 21.1 Brie Clayton September 8, 2026 0 Comments Major update adds AI assistant integration, expanded camera...

09/09/2026

Cuez Integrates AI into a Unified Broadcast Production Workflow

Cuez Integrates AI into a Unified Broadcast Production Workflow Brie Clayton September 8, 2026 0 Comments Cuez announces the expansion of its cloud-ba...

09/09/2026

NVIDIA Brings Real-Time AI to Broadcast, Sports and Global Streaming at IBC

At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and dis...

09/09/2026

Rain, hay or shine, RT is heading to The Ploughing

RT brings three packed days of live radio, entertainment, news, weather and fun Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...

08/09/2026

Comcast Technology Solutions Signs Multi-Year VOD Distribution Agreement with A+E Global Media

Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...

08/09/2026

Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media

Spectra Logic today announced the availability of Media Insight, a new capabilit...

08/09/2026

Rogers and Quebecor Announce 12-Year French-Language NHL Sublicensing Deal

Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...

08/09/2026

IBC 2026: Skyline Communications and Bridge Technologies to Demonstrate Automated Broadcast Workflows

Skyline Communications and Bridge Technologies will demonstrate two integrations...

08/09/2026

IBC 2026: Boland Communications Makes European Debut of 4K55HDR7SNB

Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...

08/09/2026

Ateme and Comcast Technology Solutions Announce Collaboration for Live Video Delivery

Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...

08/09/2026

IBC 2026: Haivision Joins IBC Accelerator Programme on 5G Network Control for Live Production

Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...

08/09/2026

Blackmagic Design Cuts Prices on PYXIS 6K and Cinema Camera 6K

Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...

08/09/2026

IBC 2026: AI-Media to Showcase Multilingual AI Captioning and Translation Platform

AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...

08/09/2026

Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF

Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...

08/09/2026

IBC 2026: Grass Valley to Demonstrate Story-Centric Newsroom Workflows

Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...

08/09/2026

M2A Media and Ateme Partner to Scale Live Sports Video Delivery

M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...

08/09/2026

IBC 2026: Ikegami to Introduce New UNICAM XE Cameras and Viewfinders

Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...

08/09/2026

Caretta Research Shares Top Trends to Watch at IBC 2026

Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...

08/09/2026

SENSHI and DAZN Announce Global Broadcast Partnership

SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...

08/09/2026

ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline

New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...

08/09/2026

Sauceware Audio release Scorch 2

Built for rap producers, by rap producers Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...

08/09/2026

Warm Audio unveil the Jude preamps

Classic Sound Techniques design revived Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...

08/09/2026

XILS Lab introduce MemoryTone

Latest soft synth inspired by the Memorymoog XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...

08/09/2026

The Airport Chaplain takes off as SBS's biggest launch of 2026

The Airport Chaplain takes off as SBS's biggest launch of 2026 8 September, 2026 Media releases 1.67 million viewers on National Total TV to date Best...

08/09/2026

IBC2026: Haivision Integrates Chyron LIVE into its Workflow

Share Copy link Facebook X Linkedin Bluesky Email...