ATLANTA, Ga. - upwave, Turner Broadcasting System, Inc.'s (TBS, Inc.) multi-platform health and wellness entertainment brand, will debut three new series during its branded prime-time programming block on HLN, Sunday, Dec. 1, 7 p.m. (ET).
The entertaining and insightful programs are intended to help close the gap between healthy intention and action, encouraging viewers to get moving and enjoy what it means to live life on the up.'
Leading the Sunday evening two-hour block is Cook Your Ass Off, a transformational culinary contest hosted by celebrated chef Richard Blais that will change the diets and lives of everyday people with the help of nutritionist Keri Glassman. Following is the The Tim Ferriss Experiment, featuring the New York Times Best Selling author using his signature rapid-learning techniques to master a unique, and seemingly impossible, challenge each week, helping viewers apply his learnings to improve their own lives. The block will conclude with THE DOSE with Dr. Billy providing an entertaining look at daily health and wellness through the humor and insight of ER Dr. Billy Goldberg.
We're thrilled to welcome such exciting talent to upwave, said Molly Battin, senior vice president and general manager of upwave. Chef Richard, Tim and Dr. Billy each bring a unique perspective to the brand, and we look forward to sharing their fresh, compelling content with viewers this December.
upwave program details are as follows:
7 p.m. (ET), Cook Your Ass Off
Produced by Jane Street Entertainment ( Chopped, Next Food Network Star, Rachel vs. Guy Celebrity Cook Off ), each episode will introduce the health struggle of an individual and pit talented chef contestants against one another in a three-round competition to transform favorite daily indulgences into lean and delicious meals. Chef Richard will provide an insider's view as the Cook Your Ass Off line-up of chefs competes, while Keri offers commentary on the culinary substitutions and coaches guests to implement changes in their daily lives. A panel of celebrity guest judges, often with personal connections to the identified health struggle, will choose one winning chef to compete in a Grand Finale for $50,000. One episode will feature Keshia Sessoms a 41-year-old mother of three currently battling breast cancer and seeking inspiration for a healthier lifestyle.
8 p.m. (ET), The Tim Ferriss Experiment
Here's your chance to get inside the head of Tim Ferriss ( The 4-Hour Workweek, The 4-Hour Chef, The 4-Hour Body ), the entrepreneur best known for his rapid-learning techniques and their transformative results. The Tim Ferriss Experiment will follow Tim's step-by-step preparation for seemingly impossible and thrilling feats. Tim believes nearly any skill can be mastered in one hundredth of the time people expect, and he'll take viewers on his personal journey while sharing radically counter-intuitive solutions to take viewers from zero to hero in no time. Creating a truly interactive experience, Tim will launch a nationwide search for one deserving viewer who could receive the chance-of-a-lifetime and become part of The Tim Ferriss Experiment. The winner will learn how to swim alongside Tim in Hawaii, applying his techniques to overcome their fear and embrace the water in record time. To learn more or to create an entry, visit upwave.com/TFXswim beginning Oct. 7. The series is produced by Zero Point Zero Production Inc. ( Anthony Bourdain: Parts Unknown, The Mind of a Chef, and The Getaway amongst others).
8:30 p.m. (ET), THE DOSE with Dr. Billy
Known for tackling unexpected health questions like Why Do Men Have Nipples?, 20-year veteran emergency medicine physician and two-time New York Times bestselling author Dr. Billy Goldberg is not a typical TV doctor. He will address viewers' health concerns on THE DOSE with Dr. Billy, also produced by Zero Point Zero Production Inc., using his signature light-hearted but informative style, inserting humor into expert visits and celebrity house calls. Taking viewers on health journeys from start to finish, the series' debut episode will examine how poor sleeping habits affect overall health, including many surprises along the way - like testing a full-body sleeping bag with Academy-Award winner Julianne Moore.
upwave launched in August with a digital-first approach, activating a YouTube channel and upwave.com to connect users with health and wellness content through the lens of entertainment. In addition to upwave.com's tools for healthy living, including informational articles, recipes, videos, challenges and customizable user profiles, the site will offer bonus footage for each of the broadcast programs. Fans will be invited to upwave.com for exclusive sneak peeks, extended scenes and more.
To learn more, visit upwave.com.
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About upwave
upwave is Turner Broadcasting's new multi-platform entertainment brand that delivers health and wellness lifestyle content designed to entertain and inspire people. The brand's content extends across several media platforms, including television programming on HLN debuting in December and digital content on upwave.com and YouTube. Uniquely situated at the intersection of entertainment, technology and health and wellness, upwave offers entertaining storytelling that emphasizes all aspects of healthy living through its five content pillars: eat, move, relax, thrive and connect. Visit www.upwave.com for more information and follow upwave on Twitter, Facebook, YouTube, Pinterest and Instagram (@upwaveofficial).
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. Turner brands and busi
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ATLANTA, Ga. - upwave, Turner Broadcasting System, Inc.'s (TBS, Inc.) multi-platform health and wellness entertainment brand, will debut three new series during its branded prime-time programming block on HLN, Sunday, Dec. 1, 7 p.m. (ET). 
