
SVG NEXT Conversations, Episode 3: How Emerging Tech & Realtime Fan Engagement Elevate the Sports Experience and Increase Revenue Hear from industry leaders at ARound, Fan Controlled Football League, and Zoic Studios By SVG Staff
Wednesday, October 30, 2024 - 8:29 am
Print This Story | Subscribe
Story Highlights
SVG's newest event, the SVG NEXT conference, visits Los Angeles on November 13 to tackle some of the major bleeding-edge trends beginning to impact the sports video production industry. As part of our leadup to this event, we have hosted four SVG NEXT Conversations to begin to scratch the surface of what will be discussed in detail at the event. Here is Episode 2 from that series.
In Episode 3 of SVG NEXT Conversations, discover how companies have combined applications of Unreal Engine, augmented reality, virtual production, and other forms of emerging technology with realtime fan engagement to elevate the viewing experience and increase revenue opportunities before, during, and after live sporting events.
This discussion features:
Dana Ware, Chief Creative Officer (CCO), ARound, Co-Chair of Women in Games, Advisor for GDC's VRDC Summit, (former) Creative Director, The VOID, Spatial Computing & XR Specialist
Scott Rosekrans, CG Supervisor | Virtual Production Supervisor, Zoic Studios, Authorized Unreal Engine Instructor, CG Pro and Epic Games
Patrick Dees, Co-Founder | Chief Revenue Officer, Fan Controlled Sports + Entertainment, Co-Founder | Chief Gaming Officer, Fan Controlled Football League
Learn how XR, AR, and virtual production are crossing over into real-time production and making a unique visual difference for sports broadcasts. In addition, the experts discuss how AI is going to help fill the gaps in the live-production pipeline and raise the bar for the fan's live experience. Hear how sports-media organizations are looking to serve fans who want a new level of interactivity, especially when it comes to wagering on live games. And, finally, here how all of these emerging technologies are already driving larger and more engaged audiences thanks to the enhanced storytelling capabilities they offer.
Watch Now on SVG PLAY:
The SVG NEXT Conversations series serves as a primer for SVG's newest event - SVG NEXT: AI, XR and Beyond', which will be held in L.A. on November 13. Register Now!
More from Sports Video Group
08/11/2025
College Hoops Preview 2025: TNT Sports Puts Multi-Feed Production Model Front an...
07/11/2025
SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...
07/11/2025
SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...
07/11/2025
PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...
07/11/2025
Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large
Tuesday, November 4, 2025 - 10:19
Print Th...
07/11/2025
DAZN to stream first live football match on TikTok By George Bevir
Friday, November 7, 2025 - 09:55
Print This Story
DAZN has partnered with TikTok to str...
07/11/2025
SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...
07/11/2025
TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
05/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...
05/11/2025
University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...
04/11/2025
SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...
04/11/2025
SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...
04/11/2025
From concept to kick-off: How TAMS could transform sports workflows By Paul Markham
Tuesday, October 28, 2025 - 09:43
Print This Story
Techex tx darwin pr...
04/11/2025
College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...
04/11/2025
College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...
04/11/2025
College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...
04/11/2025
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...
04/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...
03/11/2025
SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
03/11/2025
Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
03/11/2025
Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
03/11/2025
NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
03/11/2025
Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
29/10/2025
MLS, EDGE Sound Research To Debut Immersive Embodied Sound' at LAFC vs. Aus...
29/10/2025
SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLA...
29/10/2025
World Series 2025: How Audio Is Transported Around the Sites and BeyondThe signals also move not just between two countries but around the globeBy Dan Daley, Au...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
27/10/2025
You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington
Friday, October 24, 2025 - 09:12
Print This Story
The vid...
27/10/2025
A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...
27/10/2025
Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...
27/10/2025
World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...
27/10/2025
ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...
26/10/2025
Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics ...
24/10/2025
NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Fa...