Cut+Run s Georgia Dodson & Staci LeVan Edit the New Janusz Kaminski-Directed Transamerica Campaign for JWT Atlanta

Everybody has a moment when they say It's Real Now. That's the premise behind the new Transamerica campaign via agency JWT Atlanta, directed by Janusz Kaminski and edited by Cut+Run's Georgia Dodson and Staci LeVan. The campaign features an anthem broadcast spot and extended web films featuring narratives surrounding pivotal moments in people's lives where financial planning and investments can transform tomorrow: The wonder experienced with the birth of a child, funding your child's dream college, retirement happiness and more. The online films are featured on the Transamerica website and via Facebook where audiences can submit their It's Real Now moments.

Dodson and LeVan worked on individual brand films connecting throughout the project for consistency of tone and cadence extended across the campaign. View a selection here: http://wdrv.it/Zv9sf0

It was a challenge to find the most emotional moments because every second of the footage is intimate and gorgeous, recalls Dodson. I had a blast with that challenge and benefitted from working with a great team: the Transamerica clients, JWT Atlanta, Janusz Kaminski, and fellow editor Staci LeVan.

Transamerica was one of those dream jobs, agrees Staci LeVan. Amazing footage and creatives and clients that were really passionate about the process. It was great to be part of that team.

Brand: Transamerica

Client: Bill Tate

Advertising Agency: JWT Atlanta

Chief Creative Officer: Perry Fair

Group Creative Director: Lando Ettrick

Associate Creative Director: Deb DeWitt

Associate Creative Director: Matt Genne

Senior Art Director: Daria Sawaszkiewicz

Senior Copywriter: Brian Gallagher

Director of Strategic Planning: Michael Dezso

Digital Experience Director: Paul Schoknecht

Associate Director of Digital Strategy: Sunni Thompson

UX Designer: Patrick Aguilar

Digital Strategist: Chelsea Gattung

Director of Integrated Production: Peter Blitzer

Producer: Khia Banks

Producer: Renee Williams

Director of Account Management: Chris Wilson

Group Account Director: Cecilia Castro

Account Director: Frances Riley

Sr. Account Executive: Renee Bouchon

Account Executive: Christina Large

Director of Creative Technology: Jeff Small

Director of Operations: Joe Pineda

Director of Business Analysis: Justin Kosharek

Developer: Christiaan Mealey

Media Partner: Mindshare Atlanta

Managing Director: Smita Allex

Manager: Bailey Vincent

Associate Director: Lauren Jopling

Production Company: Independent Media, Inc.

Director: Janusz Kaminski

Executive Producer: Susanne Preissler

Head of Production: Marc Siegel

Line Producer: Denis Rocchietti

Editorial Company: Cut + Run

Editors: Georgia Dodson & Staci LeVan

Executive Producer: Carr Schilling

Managing Director: Michelle Burke

Color Correction/Telecine: Technicolor

Colorist: Sparkle

Conform: Arsenal

Flame Artist:

Audio Post: Play

Mixer: Zac

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LINK:	http://news.creativecow.net/story/871486...
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