
Inside EVS Efforts in Expanding Beyond Replay, Embracing AI, and More Increasingly, customers link EVS solutions with live production in evolving ways By Ken Kerschbaumer, Editorial Director
Tuesday, September 24, 2024 - 10:02 am
Print This Story | Subscribe
Story Highlights
At the recent IBC, EVS once again embraced its This is not a replay campaign, an effort to help the industry understand the evolution of the company over the past 30 years and, in particular, the past five. With new products and services driven by AI as well as an expanding media infrastructure and asset-management product portfolio, there was plenty of technology to prove the point that EVS is about much more than replay.
At the EVS IBC stand, artist Lucien Gilson (left), with the original artwork he was painting as part of the EVS This is not a replay campaign, and EVS's Alex Redfern (center) and Sebastian Verlain
More and more customers, according to EVS CTO Alex Redfern, are buying more than one solution from EVS, linking their live operations, which rely heavily on the EVS replay environment, with a media-production team that uses those assets in different ways. Cerebrum installations, for example, can start off small and expand, linking servers with existing routers and even supporting tally integration and talking with different production tools.
It's the spider's web that connects everything together, he says. They use us for their routing, glue, and orchestration environment. They have the XT-VIA servers, and we show them how the live section and media side can be integrated. All the controls are there at the operator's fingertips.
EVS Head of Marketing and Communications Sebastien Verlaine notes that the rollout of VIA MAP (Media Asset Platform) version 1.0 this summer also demonstrates the evolution of EVS into areas like AI-based video assistance. The platform comprises LiveCeption for live replay and highlight needs, MediaCeption for asset management, MediaHub for distribution, and PowerVision for reviewing and mission-critical decision-making. It is an outgrowth of the 2020 Axon Digital Design acquisition, deploying its MediaInfra IP-backbone-based solutions for broadcast control, monitoring, conversion, and processing within an SDI, IP, or hybrid infrastructure.
Adds Redfern, At NAB 2024, we saw all of our key customers in the U.S. come with a primary focus to talk about MediaInfra, and we are more and more confident that people are coming to us knowing about the replay capabilities but wanting to see the new stuff.
AI-assisted everything was a major trend at nearly every IBC stand, and EVS efforts around tools like offsides VAR with the help of AI is just one example of how EVS is using AI to help referees make calls more quickly. And its XtraMotion uses AI and generative AI to enhance production capabilities.
Things like a blur effect to give a cinematic effect or auto cropping are now integrated within the XtraMotion system, says Verlaine of a system that is most well-known for taking 60-fps content and generating additional frames to make the content a super-slo-mo clip.
Redfern explains, The same thing that we do with the super-slow-motion we can do with the cinematic effect, and we also have a sharpening tool as well. Obviously, there's a lot of movement in the cameras in live sports, and, when you're dealing with sponsors who want their logos to look as sharp as possible, the sharpening tool is a really valuable tool for people now.
The use of AI to help creatives lifts that technology beyond automating playout of material and other mundane tasks. Instead, the goal is to help create content that is more engaging and allows creators to expand their output and creativity.
Those on the creative side need to see AI as being assistive rather than as something to replace people in certain areas, says Redfern. We may reduce the number of human eyes that need to be on content, but we will still need humans to validate the content.
Not everything is suited for AI, however. Take a zoom function, which can allow the user to extract a 1080p portion of a 4K image. EVS demonstrated it at IBC, and it is expected to be rolled out in 2025.
We tried AI with that, says Redfern. The feedback we got from the market was that it needs to be manual. For something like that, the user needs the key frames and zoom exactly where they want them.
The next frontier around AI and generative AI is to continue the efforts around machine learning. If people want better content, you need to have machine learning of that content, Redfern explains. With more content, you can get a more detailed output. A question for all of us is, do the leagues want to share the content for machine learning? If they share it with EVS, do they also have to share it with other vendors? How do we make machine learning better?
The use of AI within media-asset-management logging is an example of its rapid development. Both facial recognition and natural-language searching are available to users as customers transition to XT-VIA. EVS's acquisition of MOG Technologies this past summer will also improve EVS ingest workflows, and solutions integrating technology from both MOG and EVS are expected to roll out around NAB 2025.
[MOG has] the mCODER transcoding engine and the MAM4PRO SAS-based asset-management system as well as the Vizzi OTT content-distribution platform, says Redfern. All of that is built in the same software stack so we're looking at components to see how we can boost the media infrastructure. They also support a much wider range of codex and formats, and we are very much Tier 1 SDI and ST 2110 while they are in SRT and those sorts of tiers.
In the coming months, EVS and other equipment manufacturers are expected to continue to evolve and expand their capabi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...
30/04/2026
The global streamer buys the U.S. DTC platform solutions provider for a reported...
30/04/2026
Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...
30/04/2026
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...
30/04/2026
For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...
30/04/2026
The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...
30/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
30/04/2026
Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...
30/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
30/04/2026
Music is evolving, and so are the ways you discover and connect with artists. In...
30/04/2026
Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...
30/04/2026
Iconic large-format console upgraded
API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...
30/04/2026
Comes complete with miking accessories
The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...
30/04/2026
24 October 2026 at The Octagon, Sheffield
Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...
30/04/2026
SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...
30/04/2026
Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanner...
30/04/2026
Rohde & Schwarz expands broadband amplifier portfolio with new power classes up ...
30/04/2026
Jennifer Ehle (Contagion, Zero Dark Thirty) and Alex Hassell (Rivals, Wasteman, ...
30/04/2026
MELBOURNE, Fla., April 29, 2026 - L3Harris Technologies (NYSE: LHX) today announ...
30/04/2026
MELBOURNE, Fla., April 30, 2026 - L3Harris Technologies (NYSE: LHX) reports first quarter 2026 results.
Highlights
Orders of $7.8 billion; book-to-bill of 1....
30/04/2026
Behind the Broadcast: The Sound of Elite Golf Golf is gaining popularity; the 2025 Ryder Cup achieved record-breaking viewing figures in the UK specifically, wi...
30/04/2026
STA VENERA, MALTA, APRIL 29, 2026 CPI Media, a voluntary organization within the Missionary Society of St Paul (MSSP) and a leading media house dedicated to p...
30/04/2026
New software platform delivers comprehensive timing measurement across production workflows...
30/04/2026
Once again, the UK Pavilion in Hall 5 of BroadcastAsia 2026 will feature the latest and best in technology specifically developed and tailored for modern media ...