Stardraw Announces Significant US Expansion

Stardraw Announces Significant US Expansion

Software providers Stardraw.com are delighted to announce their most significant US expansion to date, with the establishment of a West Coast office in partnership with US distribution specialists, North American Pro Audio (NAPA). The move follows an extraordinary year for Stardraw, which has necessitated the provision of additional resources to serve and develop the US market. The partnership with NAPA, operating as Stardraw.com USA, will look after all Stardraws customers within the US, Canada and Puerto Rico, and manage resellers and reps in the territory with effect from 1st January 2005.

In addition to handling all sales and front-line technical support, Stardraw.com USA will offer a comprehensive schedule of user training seminars across US for 2005. Furthermore, support through Stardraws toll-free number has now been expanded to operate between the hours of 9am Eastern to 6pm Pacific time. Stardraw.com USA will also benefit from NAPAs comprehensive rep network thereby increasing access to and representation of Stardraws product range across the territory.

Stardraw marketing director, Rob Robinson, welcomes the new arrangement. We had such a phenomenal year in 2004 that it became clear that we should increase our resource base, and early indicators for 2005 suggest that this is definitely the right move at the right time. With their proven track record in high end pro audio distribution to the systems integration market, North American Pro Audio presented themselves as the ideal distribution partner. Furthermore, their preferred modus operandum of remaining as transparent as possible in the business process allows Stardraw.com to retain its own distinct identity, which is something that is very important to us. This partnership checks all the boxes.

NAPA president, Lynn Martin, agrees. Our strategy of remaining discreetly in the background while providing all the necessary support and technical back-up is a formula that has worked very well for us with other manufacturers such as Allen & Heath and others that we represent. We believe in promoting the strength of the individual brands first and foremost, although of course, as a distributor of several complementary brands, we are in a position to add value in many other ways. We have been aware of Stardraw for some time, and recognize them as a highly innovative company that is always at the leading edge of technological advancement. Their products address markets in which we are already established, as well as some in which we are not, so we are looking forward to the challenge of growing sales still further in all areas.

For more information on Stardraw and Stardraw.com USA, please visit www.stardraw.com

Notes to Editor

Since 1995 Stardraw.com has been a leading provider of software solutions to the entertainment technology sector, offering a range of award-winning system design, documentation and control applications as well as providing OEM software solutions for corporate customers. With offices in London and New York, regional partners and an installed customer base of almost 40,000 users spanning 82 countries, Stardraw.com is focussed on serving the international marketplace, and delivers leading-edge solutions that exploit the very latest in software technologies.

LINK:	https://www1.stardraw.com/company/press/PressReleases/StardrawUSExpans...
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