Television Series Cinematographers Point to Lens' Size, Speed and Optical Quality in Cre

Fujifilm attributes technical Emmy Win for Fujimon Cine Zooms to Cinematographers 11th October 2017

Television Series Cinematographers Point to Lens' Size, Speed and Optical Quality in Creation of a More Flexible and Faster Shooting Style

Wayne, N.J., October 11, 2017 - The Optical Devices Division of FUJIFILM has been awarded an Engineering Emmy for its FUJINON 4K Cine Zoom Lenses providing imagery in television by the Television Academy, and will receive the honor at the Academy's October 25 Engineering Awards ceremony at Loews Hollywood Hotel. The introduction of FUJINON's Cabrio and Premier series of cinema zoom lenses brought about the ability to cover Super 35mm imagers and efficiently shoot the full gamut of television production without sacrificing image quality.

The willingness of some of the top cinematographers and their rental houses to test, explore and provide feedback about our lenses is an integral part of this Emmy win, states Thomas Fletcher, Director of Sales, FUJIFILM Optical Devices Division. They're a very loyal group, devoted to their lens choice. To test a new cinema lens is not something that's considered lightly. Winning an honor as prestigious as an Emmy is an affirmation of Fujifilm's dedication to the art and craft of cinematography. We thank the Academy for their recognition of our work and for the support we've received from the cinematography community.

In fact, two cinematographers won Creative Arts Emmy's this year using FUJINON cine zooms: David Miller, ASC, for Veep won Outstanding Cinematography for a Single-Camera Series (Half Hour) honors; and Donald A. Morgan, ASC, was awarded an Emmy for The Ranch in the Outstanding Cinematography for a Multi-Camera Series category. Others who've embraced the new FUJINON zoom lenses include three-time ASC Award winner William Wages, ASC (Burn Notice, Containment, Revolution, Sun Records). For Wages, the FUJINON Cabrio 19-90 and 85-300mm zooms have changed the way I shoot. Wages says: With their speed alone, they're virtually the only lenses I'm using. The optical quality, small size and speed are unequaled. The combination of these two lenses are ideal for television production. Wages is an ASC recipient of the Career Achievement in Television.

For some, the optical quality of the FUJINON lenses has generated new loyalty to the brand. DP Paul Sommers, Empire, one of the most-watched television shows, says, I often have as many as 300 lights in the frame and 50 of them aimed at the lens. With most zooms, the flares would be horrifying, but with the Fujinons, I only get the specular flares I choose. They offer unparalleled sharpness, edge to edge, no vignetting, no exposure ramping, and no breathing. I won't use another family of zooms.

In addition to those mentioned above, other scripted television cinematographers who've trusted their craft to FUJINON/FUJIFILM include:

This marks the sixth Engineering Emmy award granted to Fujifilm and Fujinon. Past awards include:

Development of the new high-speed color negative film A250 Color Negative Film in 1982

Developments in Metal Tape Technology in 1990

Implementation in Lens Technology to Achieve Compatibility with CCD sensors in 1996

Lens technology developments for solid state imagers cameras in high definition formats in 2005

The world's first autofocus system, Precision Focus, in 2009

For an early, hands-on scoop about the next generation of lenses, please follow Fujinon on social media to keep up to date on Lunch & Learn Lenses events:

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2017, the company had global revenues of $21.5 billion, at an exchange rate of 108 yen to the dollar.

For more information, please visit: www.fujifilmholdings.com.

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