Live From IBC 2024: Monday's Latest From Amsterdam By SVG Staff
Sunday, September 15, 2024 - 19:51
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The SVG Europe and SVG Americas teams are onsite in Amsterdam for IBC 2024. As the production and broadcast industry gathers to launch new products and reconnect, the SVG team is out in force in the exhibition halls of the RAI to gather and share the latest news with the SVG community. You'll find all the key announcements and news here with daily updates.
Today's issue features AJA Video Systems, Ateliere Creative Technologies, AWS, BCE, Blackmagic, Brightcove, Christy Media Solutions, Dalet, Disguise, Dizplai, Dolby, Dotscreen, Eluvio, EVS, Farmerswife, Fraunhoffer, Fujifilm, Globecast, Grass Valley, Hitachi, JW Player, Leader, LucidLink, Magnifi, MainConcept, MRMC, M2A Media, MultiDyne, Net Insight, Open Broadcast Systems, Panasonic Connect Europe, Pixellot, Reuters Imagen, Ross Video, RTS Intercom, Shure, Signiant, Skyline Communications, Studio Network Solutions, Techex, Telemetrics, Vindral, Vislink, Vivaro Media, Wisycom, WTVision, Wowza, Zero Density, and Zixi.
AJA Video Systems (Stand 7.B19) is looking to help the live-sports-production and TV market get on board with HDR workflows more easily via its ColorBox, which is now available as an openGear Card versus a dedicated box. The card handles inline color transformation for SDR and HDR as well as camera-log conversions. As it pertains to live production, AJA Senior Product Manager Tim Walker explains, you might have some SDR cameras that you need to convert into HDR to be part of that single-master, single-stream HDR workflow, and you can do that with this card. It also has a built-in downconverter for UHD to HD and, in this openGear card for factor, it can do that with greater channel density and less rack space as we can get 10 channels of UHD conversion in 2RU. The frame also offers redundant power supplies, can be controlled by hardware control panels via an API, and has a latency of less than half a video line. That is important because that means it is within the timing window for switchers, so the switcher doesn't need to add a frame of delay. Also new is the Kona IP25, which provides uncompressed bi-directional SMPTE ST 2110 support for the transition from SDI to IP. The 8-lane PCIe Gen 4.0, SMPTE ST 2110 IP I/O card supports bidirectional uncompressed video. It has two SFP cages that support 10- and 25-Gigabit Ethernet (10/25 GigE) SFPs and includes a 1GigE RJ-45 connector.
Ateliere Creative Technologies (Stand 5.C24) is using IBC 2024 to launch a graphics-processing unit-based live-production and editing platform. Software-based and cloud-native, Ateliere Live offers the ability to cut pictures, mix audio, and add graphics and effects via a web browser, with the video staying in the computer's GPU until just prior to distribution. This removes the need for repeated encoding and decoding, in turn saving on energy usage and, according to Ateliere, reducing the costs per hour of live TV by up to 70%. The platform uses proxy contribution feeds and synchronised proxy-master feed timing for remote production. Public APIs allow integration with third-party applications. Ateliere customers include Swedish broadcaster SVT, which has already used the Ateliere Live tech on coverage of the FIA World Rally Championship.
AWS (Stand 5.C90) has launched AWS Elemental MediaLive Anywhere, a feature of the company's MediaLive offering that caters to hybrid workflows by allowing users to run live video encoding on-premises while using the cloud for management. When you can't get your live video sources to the cloud, MediaLive Anywhere brings the cloud to you, says Manish Rao, GM, AWS Elemental. If you have a video source or destination anchored on-premises or a compute investment that you want to continue to use, MediaLive Anywhere brings the same great capabilities, APIs, monitoring tools, console, and pay-as-you-go pricing that you get with MediaLive to enable encoding anywhere.
BCE COO Fr d ric Fi vez
BCE (Stand 10.C21) is demonstrating its Media-as-a-Service offering. Provided as an online platform, it is populated with a range of apps: remote-commentary service Holovox, which was adopted by the Basketball Champions League to boost remote voice-over capabilities; Playit, for cloud-based TV-channel management; Freecaster, for streaming live events and VOD content; and NxP, for content exchange and distribution. Says BCE COO Fr d ric Fi vez, Rightsholders trust us to manage technical aspects of a production from glass to glass.
Among the new products that Blackmagic (Stand 7.C49) is exhibiting, 12K and 17K cameras are well-suited for such situations as putting one camera at midfield to capture the whole field, cropping into the frame, and deriving a multicam production out of one camera. Says Simon Westland, director, sales, EMEA, Blackmagic, We're also showing a new immersive camera called URSA Cine Immersive, which is coming and is an 8K stereoscopic camera for productions for Apple Vision Pro. That opens a whole load of opportunities for sports. Then we have the postproduction technology with DaVinci, the only commercial end-to-end system to do immersive content for Apple Vision Pro and other formats moving forward. There has also been a lot of interest in Blackmagic's Replay system, he adds, which takes advantage of the cloud to provide a fully scalable system.
A major focus for Brightcove (Stand 5.A90) at IBC 2024 is a new AI Suite, which comprises five elements: AI Content Multiplier, AI Universal Translator, AI Metadata Optimiser, AI Engagement Maximiser, and AI Cost-to-Quality Optimiser. AI Content Multiplier uses generative AI to automate time-consuming tasks, such as reformatting 16:9 to 9:16 content, auto-clipping, and creating highlight reels from lon
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