Accedo Powers MediaCorp Toggle

Accedo Powers MediaCorp Toggle Singapore, 24 October 2013 Accedo, the global market leader in TV application solutions, today announced that it has been appointed by MediaCorp to develop multiplatform applications and solutions for MediaCorp's interactive service, Toggle.

MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Toggle is MediaCorp's interactive service that goes beyond the television set, bringing entertainment, news and information to viewers across multiple devices. Toggle is currently available online at www.toggle.sg, as well as on Apple IOS devices.

Accedo will help MediaCorp extend Toggle to Android tablets and Android phones, as well as for Samsung, LG and Panasonic connected TV. Toggle uses Accedo's innovative application development framework, XDK, the most advanced development toolkit for connected TV and game consoles, which enables efficient cross platform development.

AdMediate streamlines TV app advertising by efficiently connecting TV apps to any ad network. It enables customers to increase fill rate while keeping full flexibility and control of their TV apps, and means they can monetize TV apps through advertising in a more efficient and convenient way than other solutions on the market.

We are delighted to be working with MediaCorp on the Toggle service, commented Reuben Verghese, Vice President Asia, Accedo. Toggle is a compelling offering for consumers, bringing MediaCorp's customers a premium pay TV like experience, delivered over the Internet to popular consumer devices.

We are delighted to have won this award, commented Michael Lantz, CEO, Accedo. We believe that AdMediate is an extremely attractive integration engine, which complements existing technology, and offers significant additional business value for our customers. We believe it is the best solution on the market, and are pleased it has been recognized as such by the industry with this award.

Given their unparalleled experience of building world class applications and premium video experiences across every connected device, Accedo was a natural choice to partner with on this project, commented Yoke Kong, Vice President Technology Services, MediaCorp. Accedo is helping us create a compelling user experience tailored to the Toggle brand, compatible across a range of devices.

About Accedo

Accedo is the global market leader in TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo's cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik

Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Palo Alto, Los

Angeles, Hong Kong and Sydney.

To find out more about Accedo in Asia or to set up a meeting, please email asia@accedo.tv

For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

About Toggle

Toggle's over-the-top service offers entertainment, information and news across multiple platforms. Linear channels offered include: Toggle Eve, Toggle Kids, Toggle Movies, Toggle LIVE, Body in Balance, TravelXP, Havoc 247, KBS World, Outdoor Channel, Motorvision, FashionOne, Jiangsu Satellite Channel, Comedy Central Asia, China Movie Channel, Da Vinci Learning, 987TV, Channel NewsAsia and Channel 8i. Also available are premium on-demand content including Comedy Central Asia and movies from Disney, CinemaWorld HD, KIX Thrill Select and Celestial Movies. Toggle is a MediaCorp interactive media platform. MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top interactive services. Winner of numerous international awards and accolades including Asian Television Awards' Terrestrial Broadcaster of the Year, MediaCorp's mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Media Contact:

Helen Weedon

Communications Manager, Accedo

+44 1570 434632

+44 7733 231922

helen.weedon@accedo.tv

Joni Ng

Senior Marketing Manager

Convergent Media Division

MediaCorp

DID: 6350 3962

Fax: 6250 3696

joni@mediacorp.com.sg

LINK:	http://www.accedo.tv/newseventsfront/news/accedo-powers-mediacorp-togg...
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