
New research consortium to tackle maternal health disparities with digital technologies Mobile app-based research platform aims to engage and empower researchers and participants across the country.
December 07, 2021
LA JOLLA, CA The Scripps Research Digital Trials Center has launched a new research consortium aimed at improving maternal and fetal health outcomes. The PowerMom consortium brings together organizations from a broad spectrum of sectors from health and technology companies to advocacy groups and community health centers to advance research into maternal health.
PowerMom leverages innovative digital and mobile technologies to recruit, monitor and communicate with pregnant study participants. Led by researchers at the Scripps Research Digital Trials Center, the goal is to build the largest, most diverse community of pregnant people and gather valuable health information that will hopefully help guide expectant mothers and care teams toward healthier pregnancies.
The consortium will support efforts to build awareness of the study platform, encourage participation, provide wearable devices to eligible participants, and help guide scientific priorities.
A national public health crisis
The launch of the consortium comes at a pivotal moment. Maternal health in the United States remains in a state of crisis, ranking first in maternal mortality among developed nations. Despite global maternal mortality decreasing over the course of the last few decades, in the United States the rate has been increasing, with 63% of these pregnancy-related deaths being preventable.
Deep inequities across race, socioeconomic status and geography are exceedingly evident. Black, American Indian and Alaska Native mothers are two to three times more likely to die from pregnancy-related complications than their white counterparts, while Hispanic mothers have the highest rates of increase in severe maternal morbidity in recent years.
Historically, pregnant people have been excluded from most clinical research resulting in significant knowledge gaps when it comes to understanding pregnancy on an individual level, says Toluwalas Ajayi, MD, who is a physician and clinical researcher at Scripps Research, and the principal investigator of PowerMom. Staggering racial inequities make it all the more urgent for scientists to help tackle this national public health crisis.
Joining forces
Together with partners across the country, clinical researchers and data scientists at Scripps Research are approaching this challenge through a combination of innovation, crowdsourcing and community outreach. Tapping into the ubiquity of smartphones and improving broadband access, the PowerMom team has developed an app-based research platform that allows pregnant people to share health data through surveys, electronic health records and wearables such as fitness trackers and smartwatches. By enabling participants to enroll and participate in the study remotely, the scientists hope to eliminate some of the barriers that exist for traditional clinic-based studies which have historically lacked diversity. Building a large and diverse community of pregnant people will allow scientists to shed light on the unique characteristics that contribute to healthy pregnancies.
The team is partnering with organizations with a shared commitment to improving the health of mothers and babies. Outreach support will be provided by Microsoft, March of Dimes, WebMD, Mae, Happy Mama Healthy Baby Alliance, and African American Wellness Center for Children and Families all of which are helping build awareness of the study. CareEvolution, a health technology company that enables sharing of health information, developed MyDataHelps , the research platform that powers PowerMom and many other digital studies currently underway. Digital health company Sharecare will assist with the development of digital biomarkers and AI models to track maternal health conditions through Smart Omix, its decentralized clinical research platform. In addition, Woebot Health is supporting a sub-study on postpartum mental health management, and Fitbit is supporting a study on the impact that systemic racism experienced by Black and Hispanic pregnant people may have on their health.
We are incredibly fortunate to be working with an exceptional group of organizations whose support will be invaluable to our goal of building a diverse community of pregnant people and advancing research on health disparities in maternal health, says Katie Baca-Motes, director of strategic initiatives at Scripps Research.
The PowerMom consortium builds on a successful pilot phase of the study which saw more than 3,500 pregnant people share their health data with scientists. The initial findings, published in npj Digital Medicine, demonstrate the utility of a smartphone app-based research platform in enabling the recruitment of a large and diverse population of pregnant people to participate in biomedical research.
Any pregnant person living in the United States who has a smartphone is eligible to start participating today. To learn more, visit powermom.scripps.edu.
A new era of research
PowerMom is one in a portfolio of studies currently benefiting from this robust digital research platform that enables researchers and participants to gather valuable health data and translate that data into new knowledge. De-identified data can be securely analyzed by researchers, while participants gain insights into their own health. Transparency and return of information allow for a unique partnership between scientists and study participants that promotes trust because it's a bi-directional type of communication, explains Ajayi.
The team at the Digital Trials Center aims to further expand their nationwide network of partners, enabling many more studies into different aspects of maternal
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...