
New research consortium to tackle maternal health disparities with digital technologies Mobile app-based research platform aims to engage and empower researchers and participants across the country.
December 07, 2021
LA JOLLA, CA The Scripps Research Digital Trials Center has launched a new research consortium aimed at improving maternal and fetal health outcomes. The PowerMom consortium brings together organizations from a broad spectrum of sectors from health and technology companies to advocacy groups and community health centers to advance research into maternal health.
PowerMom leverages innovative digital and mobile technologies to recruit, monitor and communicate with pregnant study participants. Led by researchers at the Scripps Research Digital Trials Center, the goal is to build the largest, most diverse community of pregnant people and gather valuable health information that will hopefully help guide expectant mothers and care teams toward healthier pregnancies.
The consortium will support efforts to build awareness of the study platform, encourage participation, provide wearable devices to eligible participants, and help guide scientific priorities.
A national public health crisis
The launch of the consortium comes at a pivotal moment. Maternal health in the United States remains in a state of crisis, ranking first in maternal mortality among developed nations. Despite global maternal mortality decreasing over the course of the last few decades, in the United States the rate has been increasing, with 63% of these pregnancy-related deaths being preventable.
Deep inequities across race, socioeconomic status and geography are exceedingly evident. Black, American Indian and Alaska Native mothers are two to three times more likely to die from pregnancy-related complications than their white counterparts, while Hispanic mothers have the highest rates of increase in severe maternal morbidity in recent years.
Historically, pregnant people have been excluded from most clinical research resulting in significant knowledge gaps when it comes to understanding pregnancy on an individual level, says Toluwalas Ajayi, MD, who is a physician and clinical researcher at Scripps Research, and the principal investigator of PowerMom. Staggering racial inequities make it all the more urgent for scientists to help tackle this national public health crisis.
Joining forces
Together with partners across the country, clinical researchers and data scientists at Scripps Research are approaching this challenge through a combination of innovation, crowdsourcing and community outreach. Tapping into the ubiquity of smartphones and improving broadband access, the PowerMom team has developed an app-based research platform that allows pregnant people to share health data through surveys, electronic health records and wearables such as fitness trackers and smartwatches. By enabling participants to enroll and participate in the study remotely, the scientists hope to eliminate some of the barriers that exist for traditional clinic-based studies which have historically lacked diversity. Building a large and diverse community of pregnant people will allow scientists to shed light on the unique characteristics that contribute to healthy pregnancies.
The team is partnering with organizations with a shared commitment to improving the health of mothers and babies. Outreach support will be provided by Microsoft, March of Dimes, WebMD, Mae, Happy Mama Healthy Baby Alliance, and African American Wellness Center for Children and Families all of which are helping build awareness of the study. CareEvolution, a health technology company that enables sharing of health information, developed MyDataHelps , the research platform that powers PowerMom and many other digital studies currently underway. Digital health company Sharecare will assist with the development of digital biomarkers and AI models to track maternal health conditions through Smart Omix, its decentralized clinical research platform. In addition, Woebot Health is supporting a sub-study on postpartum mental health management, and Fitbit is supporting a study on the impact that systemic racism experienced by Black and Hispanic pregnant people may have on their health.
We are incredibly fortunate to be working with an exceptional group of organizations whose support will be invaluable to our goal of building a diverse community of pregnant people and advancing research on health disparities in maternal health, says Katie Baca-Motes, director of strategic initiatives at Scripps Research.
The PowerMom consortium builds on a successful pilot phase of the study which saw more than 3,500 pregnant people share their health data with scientists. The initial findings, published in npj Digital Medicine, demonstrate the utility of a smartphone app-based research platform in enabling the recruitment of a large and diverse population of pregnant people to participate in biomedical research.
Any pregnant person living in the United States who has a smartphone is eligible to start participating today. To learn more, visit powermom.scripps.edu.
A new era of research
PowerMom is one in a portfolio of studies currently benefiting from this robust digital research platform that enables researchers and participants to gather valuable health data and translate that data into new knowledge. De-identified data can be securely analyzed by researchers, while participants gain insights into their own health. Transparency and return of information allow for a unique partnership between scientists and study participants that promotes trust because it's a bi-directional type of communication, explains Ajayi.
The team at the Digital Trials Center aims to further expand their nationwide network of partners, enabling many more studies into different aspects of maternal
North America Stories
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
NBCU brings together News, Sports, Local, and Telemundo for a 50+ camera live pr...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Warner Bros. Discovery UK & Ireland backs Unacceptable for a second series on TL...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...