comScore Reports May 2013 U.S. Smartphone Subscriber Market ShareSmartphone Audience Surpasses 140 Million in May
RESTON, VA, June 28, 2013 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending May 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share.
Smartphone OEM Market Share
141 million people in the U.S. owned smartphones (59 percent mobile market penetration) during the three months ending in May, up 6 percent since February. Apple ranked as the top OEM with 39.2 percent of U.S. smartphone subscribers (up 0.3 percentage points from February). Samsung ranked second with 23 percent market share (up 1.7 percentage points), followed by HTC with 8.7 percent, Motorola with 7.8 percent and LG with 6.7 percent.
Top Smartphone OEMs
3 Month Avg. Ending May 2013 vs. 3 Month Avg. Ending Feb. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-13 May-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 38.9% 39.2% 0.3
Samsung 21.3% 23.0% 1.7
HTC 9.3% 8.7% -0.6
Motorola 8.4% 7.8% -0.6
LG 6.8% 6.7% -0.1
Smartphone Platform Market Share
Android ranked as the top smartphone platform in May with 52.4 percent market share (up 0.7 percentage points from February). Apple ranked second with 39.2 percent market share (up 0.3 percentage points), followed by BlackBerry with 4.8 percent, Microsoft with 3 percent and Symbian with 0.4 percent.
Top Smartphone Platforms
3 Month Avg. Ending May 2013 vs. 3 Month Avg. Ending Feb. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-13 May-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 51.7% 52.4% 0.7
Apple 38.9% 39.2% 0.3
BlackBerry 5.4% 4.8% -0.6
Microsoft 3.2% 3.0% -0.2
Symbian 0.5% 0.4% -0.1
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
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comScore Reports May 2013 U.S. Smartphone Subscriber Market ShareSmartphone Audience Surpasses 140 Million in May
