Sony Pixel Power calrec Sony

4K: Hurry Up & Wait

07/08/2014

AMSTERDAM IBC is always a good bellwether of what keeps the great and the good in the industry up late at night, and one of the interesting factors in looking at the conference program this year is the relative lack of 4K content. Compared to the stereo 3D hysteria, or even the long, drawn-out campaign that sought to upgrade the industry from SD to HD, 4K in 2014 is making comparatively little fuss.

Partly thats because its considered such a done deal. Advance glimpses of the Exhibitors wares on the IBC show floor show the format expanding, almost by osmosis, into every available niche in the production chain. And, at the other end of the equation, there is plenty of optimism abroad that the public rollout will now possibly have occurred in time for the next global sporting circus that will be the Rio Olympics. Thats partly because the 4K trials from the World Cup out of Rios Maracan Stadium went so well. With limited cinema distribution added to the mix at a late stage, the joint HBS/Sony/Globo effort proved that most of the issues surrounding lensing etc. have been consigned to the history books, and that the format is well and truly production ready. But mainly, its because major media companies are jockeying for position in the newly converging living room and want the market to be ready and receptive

4K has long been held to be one of the major unique selling points of the Internet media players who they hope can sell suitably up-rezzed content to a subscriber base hooked up to fat enough pipes to receive it.

But broadcasters are catching up fast. The BBC, for example, used the Commonwealth Games in Glasgow to investigate both HEVC-driven IP-specific and hybrid IP/DTT ultra HD workflows.

BBC R&D engineers set up a UHD camera and capture system for the opening ceremony of the Commonwealth Games

The IP network features 100 Gbps connectivity in three cities, Glasgow, Salford & London via the state-of-the-art Janet network at 100 Gbps. Onwards connectivity to other sites is pegged at either 40 Gbps or 10 Gbps, most of which is running over dark fibre optic links (ranging between 1 km and 43 km). Data is being transmitted via source-specific multicast to bump up efficiency, which sees a receiver only accept packets originating from a specific, requested source.

And while the BBC has stated that it sees IP very much as the future of broadcast, it is also pushing the DTT network to its limit in certain areas to transmit 4K, using the DVB-DASH profile to test transfer rates of up to 35 Mbps.

Then there is the recent acquisition of Sky Italia and Sky Deutschland by BSkyB, and its effective creation of a Sky Europe, to consider. All three broadcasters have conducted 4K trials in the past year. Not only do the economies of scale make investing in 4K kit attractive and it should be remembered that, in terms of programming budget, the new companys £4.6 billion (US$74 billion) makes it Europes most powerful commissioning broadcaster but it gives BSkyBs Project 2016 set-top box development team a definite steer.

Project 2016 was already set to downplay some reports even say ditch satellite connectivity in favor of IP, as well as punting PVR functionality and a lot more besides into the cloud. Due to hit the market, as the name suggests, in 2016, it was always destined to be powered by an HEVC chipset, the only real unknown now being whether it will feature a hefty onboard drive as well to at least cache the many GBs of data a 4K movie will occupy.

There is though a growing body of opinion and Sky Deutschland has been firmly in this camp in the past that this current Phase 1 of UHD is neither the time nor the place for a major launch and that the industry is better off waiting for Phase 2 where the higher resolutions are joined by higher frame rates and higher dynamic range. And this camp got a major boost when no less a body than the EBU published TR 028, EBU Policy Statement on Ultra High Definition Television in mid-July

This went so far as to state that Phase 1 ultra HD will be of limited success in broadcasting, and even that it would be better to add the higher frame rate, dynamic range, improved audio etc. to HD and that an enhanced 1080p format be developed for broadcasting.

Whether that will happen or not is open to question, but this is where you do see 4K peeping out through the gaps at IBC; as part of a debate over whether the timing is indeed right, whether people do indeed want it now; or whether we should be waiting until we can release a far more capable format onto the world.

Japanese broadcaster NHK, for one, isnt waiting. While the three 4K matches from the World Cup grabbed the headlines, it quietly and efficiently captured and transmitted nine matches in 8K back to Japan. What is the length of 4Ks window of opportunity? Now that is a question that might keep those making decisions about the future of the business awake at night.
LINK: http://www.tvtechnology.com/news/0110/k-hurry-up--wait/271732...
See more stories from tvtechnology

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/05/2025

Fired CPB Board Members Sue Trump Administration

WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...

01/05/2025

Riedel Opens Hong Kong Office

HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....

01/05/2025

NextGen TV: Sinclair Applauds New ATSC 3.0 D2M Phones

MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...

01/05/2025

Screen Australia empowers 100+ distinctive Australian narratives

01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives All The Boys Are Here writer/director Goran Stolevski and It s All...

01/05/2025

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller Locked

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...

01/05/2025

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF Brie Clayton May 1, 2025 0 Comments CAD Studios relies on large format, full fram...

01/05/2025

RT Investigates reveals details of Christian Brothers who managed congregation's assets are now convicted jailed child sexual abusers

RT Investigates reveals details of Christian Brothers who were senior leaders a...

01/05/2025

RT Statement Enterprise Resource Planning (ERP) project

RT Statement The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...

01/05/2025

RT is Supporting 28 Arts and Cultural Events all over Ireland this May

Watch our promo: RT Supporting the Arts | What's on This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...

01/05/2025

Wandercraft Begins Clinical Trials for Physical AI-Powered Personal Exoskeleton

For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives. Two-thirds of Simon's family members us...

30/04/2025

Inside the Archives: Preserving and Saving At-Risk Films Takes a Village

Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...

30/04/2025

Spotify and EA SPORTS Team Up To Pilot a New Kind of Audio Experience

EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...

30/04/2025

Tucker Wetmore Celebrates His Debut Album Release With an Intimate Performance for Fans

The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...

30/04/2025

Spotify Celebrates Mexico's Booming Podcast Scene With First-Ever Podcast Awards

Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...

30/04/2025

Slam poet Huda the Goddess wins 2025 Les Murray Award

Slam poet Huda the Goddess wins 2025 Les Murray Award 30 April, 2025 Media releases Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...

30/04/2025

SBS, NITV and NIDA partner to empower the next generation of screen creatives

SBS, NITV and NIDA partner to empower the next generation of screen creatives 30 April, 2025 Media releases SBS, National Indigenous Television (NITV) and ...

30/04/2025

Why Now is the Perfect Time to Join HPA

By Joyce JC Cataldo The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...

30/04/2025

On-Demand Imagery: Enhancing Monitoring and Analysis with Advanced Streaming Platforms

An image of Valencia, Spain, in the OneAtlas Living Library...

30/04/2025

WPSD-TV Taps Bitcentral To Modernize Playout

NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...

30/04/2025

Baris Zavaroglu Appointed CEO of Zero Density

AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...

30/04/2025

The Avit Group Elevates Audio-visual Experiences with Mar...

The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...

30/04/2025

NXTGENbps brings portable, sustainable battery solutions...

NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...

30/04/2025

Van Dyke Scores Hit with Hockey Comedy Shoresy Shot on Ze...

Van Dyke skates and operates on Shoresy | photo by Dave Ferguson Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...

30/04/2025

PlayBox Neo presents Next-Generation Smart Media Solution...

Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...

30/04/2025

QuickLink StudioEdge Transforms Remote Contributions for...

ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...

30/04/2025

UK Pavilion exhibitors continue to impact at CABSAT and S...

The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...

30/04/2025

Lightware Reinforces ESG Commitment with Participation in...

Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...

30/04/2025

LiveU to Demonstrate LiveU IQ in UK For The First Time at...

LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...

30/04/2025

Calrec MPTS 2025 Preview

Stand: A40 Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...

30/04/2025

Buckinghamshire New University opens advanced virtual pro...

Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...

30/04/2025

Collective Newsroom chooses nxtedition for seamless workf...

Independent news producer in India focuses on delivering stories nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...

30/04/2025

FOR-A Showcases Next-Generation Broadcast Solutions at CA...

Connecting the present, building the future FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...

30/04/2025

DAD by NTP Technology Highlights Upcoming Expansion Optio...

DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...

30/04/2025

CVP and Canon unveil 2025 Canon Stories in Motion Young F...

CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...

30/04/2025

beIN scores world first with new beIN STREAM using Syname...

Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...

30/04/2025

The Canadian Premier League launches new digital experien...

The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...

30/04/2025

FCC's Carr Says Regulator Wants to Empower Local Broadcasters'

WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...

30/04/2025

Filipino Sports Streamer Leverages Quickplay Shorts for Video Prep

TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...

30/04/2025

TVB President and CEO Steve Lanzano to Retire

NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....

30/04/2025

Collective Newsroom Deploys Nxteditions Newsroom System

The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...

30/04/2025

IAB Double-Clicks on AI Efforts

NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...

30/04/2025

SES Open Orbits Selected by Two National Carriers to Equip their Fleets with Truly Seamless Connectivity Services

Uzbekistan Airways is the latest airline to choose SES's network, while Thai...

30/04/2025

Loaded Uses Blackmagic Design for shroud Subathon Live Streams

Loaded Uses Blackmagic Design for shroud Subathon Live Streams Brie Clayton April 29, 2025 0 Comments Blackmagic Studio Cameras and Micro Studio Camer...

30/04/2025

Help shape the future of video creator tools with MIDiA

Help shape the future of video creator tools with MIDiA Brie Clayton April 29, 2025 0 Comments After a successful debut in 2024, MIDiA is calling once...

30/04/2025

Tania Len and Kelli O'Hara to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...

30/04/2025

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College of Music 2025 Commencement

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...

30/04/2025

New RT News Podcast Behind the Story Available Now

You've seen the headlines, now it's time to go Behind the Story RT News has today (Wednesday) launched a brand-new news podcast, Behind the Story, h...

30/04/2025

Re-imagined series of Bergerac set to return to U and U&DRAMA in 2026

Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies D...

30/04/2025

Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations at AOC Europe

Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...