
AMSTERDAM IBC is always a good bellwether of what keeps the great and the good in the industry up late at night, and one of the interesting factors in looking at the conference program this year is the relative lack of 4K content. Compared to the stereo 3D hysteria, or even the long, drawn-out campaign that sought to upgrade the industry from SD to HD, 4K in 2014 is making comparatively little fuss.
Partly thats because its considered such a done deal. Advance glimpses of the Exhibitors wares on the IBC show floor show the format expanding, almost by osmosis, into every available niche in the production chain. And, at the other end of the equation, there is plenty of optimism abroad that the public rollout will now possibly have occurred in time for the next global sporting circus that will be the Rio Olympics. Thats partly because the 4K trials from the World Cup out of Rios Maracan Stadium went so well. With limited cinema distribution added to the mix at a late stage, the joint HBS/Sony/Globo effort proved that most of the issues surrounding lensing etc. have been consigned to the history books, and that the format is well and truly production ready. But mainly, its because major media companies are jockeying for position in the newly converging living room and want the market to be ready and receptive
4K has long been held to be one of the major unique selling points of the Internet media players who they hope can sell suitably up-rezzed content to a subscriber base hooked up to fat enough pipes to receive it.
But broadcasters are catching up fast. The BBC, for example, used the Commonwealth Games in Glasgow to investigate both HEVC-driven IP-specific and hybrid IP/DTT ultra HD workflows.
BBC R&D engineers set up a UHD camera and capture system for the opening ceremony of the Commonwealth Games
The IP network features 100 Gbps connectivity in three cities, Glasgow, Salford & London via the state-of-the-art Janet network at 100 Gbps. Onwards connectivity to other sites is pegged at either 40 Gbps or 10 Gbps, most of which is running over dark fibre optic links (ranging between 1 km and 43 km). Data is being transmitted via source-specific multicast to bump up efficiency, which sees a receiver only accept packets originating from a specific, requested source.
And while the BBC has stated that it sees IP very much as the future of broadcast, it is also pushing the DTT network to its limit in certain areas to transmit 4K, using the DVB-DASH profile to test transfer rates of up to 35 Mbps.
Then there is the recent acquisition of Sky Italia and Sky Deutschland by BSkyB, and its effective creation of a Sky Europe, to consider. All three broadcasters have conducted 4K trials in the past year. Not only do the economies of scale make investing in 4K kit attractive and it should be remembered that, in terms of programming budget, the new companys £4.6 billion (US$74 billion) makes it Europes most powerful commissioning broadcaster but it gives BSkyBs Project 2016 set-top box development team a definite steer.
Project 2016 was already set to downplay some reports even say ditch satellite connectivity in favor of IP, as well as punting PVR functionality and a lot more besides into the cloud. Due to hit the market, as the name suggests, in 2016, it was always destined to be powered by an HEVC chipset, the only real unknown now being whether it will feature a hefty onboard drive as well to at least cache the many GBs of data a 4K movie will occupy.
There is though a growing body of opinion and Sky Deutschland has been firmly in this camp in the past that this current Phase 1 of UHD is neither the time nor the place for a major launch and that the industry is better off waiting for Phase 2 where the higher resolutions are joined by higher frame rates and higher dynamic range. And this camp got a major boost when no less a body than the EBU published TR 028, EBU Policy Statement on Ultra High Definition Television in mid-July
This went so far as to state that Phase 1 ultra HD will be of limited success in broadcasting, and even that it would be better to add the higher frame rate, dynamic range, improved audio etc. to HD and that an enhanced 1080p format be developed for broadcasting.
Whether that will happen or not is open to question, but this is where you do see 4K peeping out through the gaps at IBC; as part of a debate over whether the timing is indeed right, whether people do indeed want it now; or whether we should be waiting until we can release a far more capable format onto the world.
Japanese broadcaster NHK, for one, isnt waiting. While the three 4K matches from the World Cup grabbed the headlines, it quietly and efficiently captured and transmitted nine matches in 8K back to Japan. What is the length of 4Ks window of opportunity? Now that is a question that might keep those making decisions about the future of the business awake at night.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...