Two Leading Media Industry Association Identify Masstech Emerald for News as Product with Potential to Revolutionize Broadcast Industry
TORONTO, Canada, April 10, 2013 Masstech Group, the leading provider of powerful tools that transform content into assets, announced today that it had been presented with the coveted Game Changer award by the IABM (International Association of Broadcasting Manufacturers) and the National Association of Broadcasters at the NAB Show 2013. The panel of judges selected the recently introduced Masstech Emerald for News media asset management system (MAM) as one of five products judged to have the greatest potential to revolutionize the industry.
The Game Changer Awards were open to all broadcast, digital media, and entertainment industry manufacturers and their products, and the award winners were selected by a panel of impartial experts who toured the show undercover and reviewed products and solutions during the first two days of the show.
Masstech CEO Joe French said, We are extremely pleased that Masstech Emerald for News has been recognized by this prestigious panel of industry peers. Between the honor of receiving this award from the IABM and the incredible interest we are seeing at the NAB show, it is clear that Emerald for News addresses what broadcast groups and other media companies are trying to achieve.
Masstech Emerald for News is the first media asset management system to deliver its core functionality for archive, search and restore by being embedded directly within the desktop interface of Avid iNEWS and Associated Press ENPS newsroom computer systems. Emerald for News enhances the content creation power of a newsroom computer system by giving users rapid, direct, non-disruptive access to shared and archived content stored locally or at any bureau in their group. There are no external application interfaces for news staff to learn, and technical processes such as archiving, conform, transcoding are automated and invisible to the user.
Emerald for News includes the Masstech Media Wire feature that enables media companies to create their own news wire service. With Masstech Media Wire, each station within a group becomes a news bureau that provides content that can be shared with and used by all the other stations in the group. Journalists can publish complete stories, slugs, footage and other assets via this wire so they can be used by all stations to expedite delivery of breaking news, provide exclusive content, and meet other news requirements. This content is made available without requiring any manual uploads, downloads, transcodes or other time-consuming, complex operations.
Masstech Emerald for News is available immediately. Additional information is available at http://masstech.com/products/emerald / .
Information about the IABM is available at www.theiabm.org. Information about NAB is available at www.nab.org.
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About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer based that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information visit: www.masstech.com.
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Two Leading Media Industry Association Identify Masstech Emerald for News as Product with Potential to Revolutionize Broadcast Industry
