AWS Announces Significant Investments in AWS Partner Network (APN) with New AWS Marketplace Features and APN Programs to Support Massive Cloud Growth
New Enterprise Contract and Private Image Build features for AWS Marketplace make purchasing software and running applications on AWS even easier for buyers and sellers
New AWS Solution Provider Program, AWS SaaS Factory, and AWS SaaS Accelerate Program help increase cloud adoption and APN Partner success
New Competencies recognize APN Partners with demonstrated expertise in Machine Learning and Networking and enable AWS customers to select the right partners to fit their needs
SEATTLE--(BUSINESS WIRE)--Nov. 28, 2017-- Today at AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), announced powerful new features for AWS Marketplace to further simplify the purchasing and deployment of third-party software on AWS. AWS also introduced new APN programs to increase Consulting Partner success and aid ISVs in building their SaaS businesses on AWS, as well as new APN Competencies in Machine Learning and Networking to help customers select APN Partners with the right expertise. For more information, visit http://aws.amazon.com/partners.
As businesses of all sizes continue to move to AWS, the majority of the Fortune 500 companies and over 90 percent of the Fortune 100 utilize APN Partners for specialized technology and expertise, said Terry Wise, Vice President of Global Alliances for Amazon Web Services. In fact, in the past year we have added more than 10,000 new APN Partners to the APN, and more than 160 thousand active AWS customers are using software from AWS Marketplace. To support this growth, we are continuing to invest heavily in the APN Program to ensure that AWS customers have access to the best software and services for AWS and so that our partners can continue to build successful cloud businesses on AWS.
AWS Marketplace
With more than 4,200 software listings from more than 1,280 software sellers across 35 categories, the AWS Marketplace is the cloud industry's most utilized one-stop-shop to find, buy, deploy, and manage software solutions, including SaaS applications, for AWS. Today, customers around the world are using over 480 million hours a month of Amazon Elastic Compute Cloud (Amazon EC2) to run the technology solutions offered through the AWS Marketplace. Recently, AWS Marketplace added SaaS Contracts to enable the most popular cloud-based business applications running on AWS to provide customers with flexible subscription options for annual and multi-year contracts. AWS Marketplace also recently added Seller Private Offers, which enable sellers to offer specific pricing and end user license terms, including volume discounts, through the online marketplace. AWS Marketplace sellers can provide their customers all the benefits of consolidated billing, cost analysis, and subscription management while also offering individual customers privately-negotiated prices and terms that are visible only to them in the AWS Marketplace.
Today, AWS is introducing the preview of yet another new enterprise feature for sellers and buyers in the AWS Marketplace: the Enterprise Contract for AWS Marketplace. Designed by a working group of 30 enterprise software buyers and sellers, the Enterprise Contract for AWS Marketplace is an agreed upon standardized contract template between enterprise software buyers and sellers that resolves challenging terms including liability, dispute resolution, IP protection, warranty, and more across multiple vendors. Participating customers using Enterprise Contract for AWS Marketplace are able to eliminate lengthy procurement negotiations that can delay projects for months. Enterprise Contract for AWS Marketplace is currently available in preview to interested enterprise customers and will be generally available to all sellers and enterprise buyers who choose to accept the standardized enterprise contract terms in the first quarter of 2018. Participating software companies in the preview are AppDynamics, Barracuda, CA Technologies, Cisco, Checkpoint, Chef, F5, NetApp, Palo Alto Networks, Pitney Bowes, Snowflake, and Trend Micro.
According to Arien Malec, Senior Vice President R&D, Change Healthcare, Enterprise software contracting, particularly in a regulated environment like healthcare, is hard. Combining the cloud-deployment advantages of AWS Marketplace, which we already use, with a new streamlined pre-negotiated contractual set of terms, will speed innovation in our industry. We are pleased to endorse and support the use of Enterprise Contract for AWS Marketplace.
Also introduced today, Private Image Build enables customers to build and run custom Amazon Machine Images (AMIs) that combine their own IT-approved base operating system images with installable software provided by AWS Marketplace sellers. By running third-party software on their own private images, customers can better comply with their organizations' specific IT policies and internal security requirements, while still taking advantage of all the conveniences of AWS Marketplace, including consolidated AWS billing, AWS Marketplace pricing and licensing models, and rapid, automated deployment. AWS Marketplace's Private Image Build is currently available in preview to AWS Marketplace customers.
AWS Partner Network (APN)
The AWS Partner Network (APN) provides technical, business, and marketing support to tens of thousands of APN Partners across the globe to help them build their cloud businesses with AWS. Today, AWS introduced the AWS Solution Provider Program for APN Consulting Partners and new programs for Technology Partners to build and grow their AWS-based SaaS offerings.
The AWS Solution Provider Program, which will be available in early 2018, replaces the Channel Reseller Program
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AWS Announces Significant Investments in AWS Partner Network (APN) with New AWS Marketplace Features and APN Programs to Support Massive Cloud Growth 
