A new dimension in broadcasting posted: 23/09/2020
by Maciej Zi tara
Virtual TV studios are becoming the standard. TV stations now compete in the preparation of photorealistic solutions that allow you to present content in the most attractive settings, drawing the attention of viewers. So, how to stand out from the increasingly sophisticated production crowd? This question is answered by experts from Platige Image studio, the company that combined the engine used in the production of video games and the technology of creating visualizations in real time - creating an entirely new quality of virtual TV studios.
A unique combination
Nowadays, TV stations are forced to compete not only with other broadcasters but also with websites, social media, and VOD platforms. All this makes the expectations of the potential viewer regarding television broadcasts very high. To stand out from the competition, broadcasters have to make sure that the visuals are of a sufficiently high quality. To achieve this, an innovative approach is needed such as the one provided by the Platige Broadcast, which combined the Unreal Engine - known from the world of computer games - with the VizRT system, a leader on the media market. This synergistic combination has opened up entirely new possibilities for broadcasters such as the delivery of 3D images generated in real time and in perfect quality.
Both Unreal and VizRT are leading solutions in their individual areas, but it is only their combination that makes them unique and allows for photorealism and real-time rendering of graphics in TV conditions. This is a milestone in TV production - virtual studios have never been as realistic as they are now. Marek Jankowski, Head of Broadcast Platige Image.The combination of Unreal Engine and VizRT was used in the production of the presidential election studio commissioned by Telewizja Polska S.A.
Imagine the possibilities
Regardless of whether a large event is needed or, for example, a weather forecast studio, the process of preparing the visuals is always preceded by conceptual work.
If our goal is to reproduce a real building or a specific room as faithfully as possible, we focus on photo documentation, the analysis of architecture and its details, as well as such down-to-earth matters as the exact dimensions of every element. In the case of scenography, the shape and appearance of which is developed by us, we first activate our creativity, bearing in mind that photorealism is a top priority here. -Anna Pokora, Art Director at Platige Image
Further work usually involves precise 3D modeling, texturing, and applying materials. The stage lighting process also plays an important role. The lighting tools available in the Unreal Engine editor work in real time, perfectly simulating the time of day as well as sunrise and sunset in any location on Earth. The engine also works great as a programming tool - if there is a lack of a certain functionality, it can be created to suit the customers needs - both visual and creative, as well as hardware related, such as the need to cooperate with an unusual camera or any motion sensors.
More than TV
A virtual studio is associated primarily with television programs, but the solutions that Platige Image has at its disposal also allow for the creation of productions for the film and advertising industry.
Virtual scenography also makes it possible to use large-format LED screens that display the visuals in a perspective consistent with the current position of the camera and its viewing angle (the so-called Virtual Window). This solution allows the actors who play in a movie, TV series, or advertisement to actually see the scenery they are in, which makes it much easier for them to appear in front of the camera. It is equally important to accelerate the post-production process - the director sees the effects already on the set, not after many weeks of material preparation - this fact saves a lot of time and money.
The next stage in the use of Unreal Engine solutions will be to apply this technology in cooperation with Platige Image partners, Spidercam and VizRT. This step will allow for production in large shooting halls as well as in sports stadiums and other large-scale arenas. All this means that in the near future, we will witness television programs implemented by Platige Image in an unprecedented form.
Platige Image is a production and post-production studio. It specializes in computer graphics, animation and visual effects for the film, entertainment and advertising industries, production of mass events and broadcast design for TV studios using Vizrt technology. It is especially renowned for cinematics for world-known game developers.
The team comprises over 200 creative professionals: directors, art directors, graphic designers, animators and producers. For over 20 years the studio collected numerous awards and distinctions i.a. BAFTA, EFA, Goya Award, SIGGRAPH Awards as well as nominations to Oscars, Palme dOr at Cannes Film Festival and Leone dOro at The Venice Film Festival. For more information visit www.platige.com.
Most recent headlines
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
A new dimension in broadcasting posted: 23/09/2020 
