--
Leading online takeaway service hooks up with number one dating brand for on and off air campaign
ITV Commercial and FremantleMedia UK announce that JUST EAT, the UK's leading online takeaway ordering service, has entered a partnership for the new series of Take Me Out, the prime time dating show broadcast on ITV's flagship channel. The deal, negotiated by Havas Media on behalf of JUST EAT, includes a sponsorship package across broadcast, online and mobile platforms.
The partnership includes a series of innovative, tongue-in-cheek idents which will play out at the beginning and end of ad breaks featuring groups of real people street-cast across Britain, enjoying their Saturday night takeaway in the JUST EAT Love Lounge. The campaign, entitled Whatever You Fancy , sees real couples, families and friends discuss their favorite takeaway dishes and what they fancy in a partner on the JUST EAT sofa. The first 15 ident will air when the new series kicks off on ITV on Saturday 4th January at 8.50pm it shows Welsh ladies, Alys Haf & Alika Innocent, chatting about Alika's boyfriend Andy's hot and spicy temperament over a hot and spicy Indian takeaway. Kream London produced the sponsorship idents.
The idents will be shared and seeded on social media channels, along with additional exclusive content such as outtakes and best bloopers. Further social activity will include live reactionary commentary each Saturday night that the show airs, using the hashtag, #whatIfancy, asking fans to reveal their own tongue-in-cheek ideal takeaway profiles. Additionally, a caricature artist will be on hand to recreate people's descriptions of their perfect partner, which will be used for some cheeky matchmaking on social media platforms. Students will also be targeted via third party websites, promoting competitions to win a perfect night in for the winner and their housemates. The social media campaign will be led by Karmarama.
Take Me Out is the UK's number 1 dating show, hosted by the inimitable match-maker Paddy McGuinness. The programme features 30 single women from across the UK seeking the right single guy to take them out'. The last series of Take Me Out averaged 4.2 million viewers and ranked No 1 in its time period for young adults (16-34). It's produced by Thames TV, FremantleMedia UK's entertainment label.
Lucy Milne, UK Marketing Director, said: Take Me Out is a perfect fit for JUST EAT, and we couldn't be happier to announce this partnership. Like Take Me Out, takeaway is a cornerstone of many a household's Saturday night, and we both allow people to have a bit of whatever they fancy, when they want it. With this in mind, we've reflected the tone of the show in our idents combining natural comedy with the sauciness of Take Me Out - a perfect recipe!
Paul Gandolfi, Sponsorship Manager at ITV, said: "We are delighted to welcome JUST EAT to ITV in their first sponsorship with the network. We believe Take Me Out is a great brand fit for JUST EAT and look forward to working with them to make this integrated multi-platform partnership a great success.
Jayne Stephens, Head of Brand Partnerships, FremantleMedia UK said: Take Me Out is the number one UK dating brand and a firm favourite amongst the 18-34 key demographic. We're really pleased to be working with JUST EAT, their campaign is perfectly in line with Take Me Out and we're looking forward to working together on the engaging social and digital activations planned to deliver extra fun and unique experiences for our fans.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
-- 
