Astro and Huomao launch Tamago, live streaming platform

Astro and Huomao launch Tamago, live streaming platform

Date Released:15 Dec 2017

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For fans to connect and engage with like-minded communities.

Astro and Huomao, China's leading eSports live streaming platform have launched Tamago, a new live streaming platform targeted at millennials. Tamago focuses on localised user generated content (UGC) in Southeast Asia namely Malaysia, Indonesia, Philippines and Vietnam. Since its soft launch 2 months ago, Tamago has garnered over 150,000 users from across Southeast Asia.

Tamago allows viewers to explore interactive features like live streaming, gifting including virtual spending, real time interactions and creation of content. Viewers can engage real time via live chats as well as rewarding content creators with virtual gifts, that can be purchased through in app purchases through microtransactions on Tamago. Besides watching live streams by popular personalities and influencers, users on Tamago can also enjoy exclusive live gaming and video content such as Office War, eGG Clan and many other DotA 2 majors and minors from eGG Network and new reality show, Symphony of Love.

We believe there is a strong interest in the live streaming space in Southeast Asia especially amongst millennials. In partnership with Huomao, our technology partner who has been successful with streaming live UGC content in China, we are pleased to launch Tamago with interactive live chats and streaming experience. Live streaming is an amazing way for people to connect and interact in real time and Tamago is well served by content creators, entertainers, musicians, gamers, social influencers and Astro celebrities, said Henry Tan, Chief Content & Consumer Officer, Astro Group.

Astro is a clear leader in the content business in Southeast Asia. With Astro's strength in content and Huomao's technology, Tamago is well-positioned to drive a new form of entertainment in the region that is made possible with real-time online video streaming. This also presents new creative possibilities for sponsored content and native advertising as we have seen in China, which is of great interest to advertisers seeking branded content. We are glad to have an opportunity to be a part of Tamago and to lend support in the areas of technology and operations, said Naomi Wu , Chief Operating Officer of Huomao.

We are excited to live stream the Hatsune Miku Expo 2017 on Tamago, thanks to our partners Crypton Future Media, INC and Digi. As there are millions of Hatsune Miku fans across the globe, those unable to attend the concert will get to experience this concert via Tamago. The concert live stream will be available to everyone. Just download the Tamago app and tune in on 16 December to enjoy, said YuBin Ng, Head of Tamago.

In addition, Tamago users are also able to watch live streams by over 190 content creators and social influencers including Malaysian superstars Zizan Razak and Lisa Surihani; Astro celebrities and personalities like, Hafiz Suip and YouTube sensation, Chaleeda Gilbert.

The Tamago app is available for free on the App Store and Google Play Store. For more information on all the latest content on Tamago, visit www.tamago.live and follow Tamago on Facebook at fb.com/tamagoofficialmalaysia.

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