The advert features virtual production by MGX Studios and is powered by the disguise Extended Reality (xR) workflow
By Jenny Priestley
Published: January 21, 2022 Updated: January 24, 2022
The advert features virtual production by MGX Studios and is powered by the disguise Extended Reality (xR) workflow
target=_blank title=Share on LinkedIn class=share-linkedin>
Istanbul-based production company Autonomy worked with MGX Studios and disguise to create a Formula 1-themed advert promoting the launch of the Istanbul Financial Centre (IFC).
The ad sees a Formula 1 car racing around Istanbul, with the IFC reflected in the driver's visor.
The creative team wanted to show both the car and driver in extreme close-ups and so brought in Turkey's first virtual production facility, MGX Studios, to simulate the car.
Together with the Autonomy team we wanted to create a production that looked great quickly, using all the amazing possibilities provided by virtual production technology and disguise. The xR features provided by disguise and the innovation and creativity enabled by disguise and virtual production were key to delivering a great project, said MGX Studios' virtual production operations coordinator, Mete M mtaz.
data-src=https://www.tvbeurope.com/wp-content/uploads/2022/01/mgx-f1-1-726x420.jpg class=lazyload attachment-future-gallery size-future-gallery alt= aria-describedby=gallery-1-109440 />
Images courtesy MGX Studios
data-src=https://www.tvbeurope.com/wp-content/uploads/2022/01/mgx-f1-2-726x420.jpg class=lazyload attachment-future-gallery size-future-gallery alt= />
data-src=https://www.tvbeurope.com/wp-content/uploads/2022/01/mgx-f1-3-726x420.jpg class=lazyload attachment-future-gallery size-future-gallery alt= />
data-src=https://www.tvbeurope.com/wp-content/uploads/2022/01/mgx-f1-4-726x420.jpg class=lazyload attachment-future-gallery size-future-gallery alt= />
The main goal was to achieve perfect reflections and background lighting - basically, that's why Autonomy decided to shoot the commercial in our studio instead of on a greenscreen stage. It was much easier and quicker to create exactly what they wanted using virtual production. The whole LED setup, consisting of LED side panels, a back wall and ceiling, allowed us to capture immersive reflections with every single shot.
The commercial is MGX Studios' first advertising project with hybrid technologies, including static images, video and Unreal Engine scenes. In order to achieve this, the team carried out intensive experimentation in pre-production.
The virtual production shoot was supported by Unilumin Upad III LED walls, three Brompton Tessera SX40 LED processors, a Mo-Sys camera tracking system, Unreal Engine, and three disguise vx 2s and one vx 1.
While managing the content, the freedom and comfort of using static images, video and RenderStream, if we wished, gave us the confidence to overcome any issues we encountered, added M mtaz. The xR capabilities provided by disguise and the extensive capabilities of our studio allowed us to simultaneously manipulate light, content, reflections and motion.
Being able to project the images we wanted onto an F1 car with reflective surfaces in an organic way and being able to drive that F1 car virtually through the magnificent streets of Istanbul was a great experience for us and the client brands.
data-src=https://www.tvbeurope.com/wp-content/themes/tvbeurope/library/images/tvbe-subs.jpg width=729 height=90>
Europe Stories
04/11/2022
The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too.
DTS Headphone:X technology creates immersive soundsc...
16/05/2022
Photo credit: Olga Ush
It's never been easier to hear the latest takes from...
16/05/2022
Rejuvenation capitalizes on evolving technology and enables InterSAT to continue...
16/05/2022
Ikegami to Show Latest UHD, HDR, HFR and IP Production Technology at Hamburg Ope...
16/05/2022
Double-Digit Internet Value Chain Growth at Risk if Infrastructure Investors Can...
16/05/2022
Asda Implements the Latest Release of ColorCert ScoreCard Server for Packaging Q...
16/05/2022
Sky today unveils three new titles for Sky Documentaries and a series each for Sky Crime, Sky Nature and Sky HISTORY. The six new commissions, which will also a...
16/05/2022
Sky today releases the official first look trailer for brand new series ONCE UPO...
16/05/2022
Nokia Corporation: Repurchase of own shares on 16.05.2022
Nokia Corporation
Stock Exchange Release
16 May 2022 at 21:00 EEST
Nokia Corporation: Repurchase...
16/05/2022
Acuity Prime and Acuity Ultra R2 each scoop a third design award
May 16, 2022
Print
Acuity Prime
Acuity Ultra R2
Ahead of their appearance at FESPA, und...
16/05/2022
Banijay today announces Dutch production label, SimpelZodiak is strengthening its creative team with several new senior hires.
Joining the acclaimed label is A...
16/05/2022
Facebook
Twitter
LinkedIn
ProRail has awarded Thales implementation of its...
16/05/2022
Facebook
Twitter
LinkedIn
Delivers a key component of the US Army's Integrated Tactical Network modernization initiative.
Provides a software-defined...
16/05/2022
DPA Scores Big For Live Sports Broadcast posted: 16/05/2022
Brand's Microphones Used by Industry Veteran Joe Carpenter to Catch all the Action
It'...
16/05/2022
Ballyduff Drama Group from Co. Waterford
Scoops Top Award in
Special 70th Year of RT All Ireland Drama Festival
Ballyduff Drama Group, directed by Ger Canni...
15/05/2022
Nokia and University of Technology Sydney target the perfect pint with world'...
14/05/2022
Ukraine wins 66th Eurovision Song Contest...
14/05/2022
A mischievous, musical experience for the whole family where the children are in charge and the adults get to be kids again!
From 10th December 2022
The Aud...
13/05/2022
Thursday 12 May 2022 Award-winning documentary maker, Stacey Dooley MBE, is set to take her hit W show overseas, in the brand-new three-part series Stacey Doole...
13/05/2022
Thursday 12 May 2022 UKTV today announces that it has commissioned two new serie...
13/05/2022
(L-R) Sian Gibson and Johnny Vegas
Friday 13 May 2022 The nations favourite com...
13/05/2022
La m sica mexicana tiene una rica tradici n narrativa. Canciones como La Jaula ...
13/05/2022
Mexican music has a rich tradition of storytelling. Songs like La Jaula de Oro ...
13/05/2022
albert is working on building an accredited network of equipment suppliers for the UK production industry
By Jenny Priestley
Published: May 13, 2022 Updated...
13/05/2022
V-Studios will be powered by the disguise Extended Reality (xR) workflow, featuring Absen's 10m x 5m LED wall
By Jenny Priestley
Published: May 13, 2022 ...
13/05/2022
She takes over from Sir William Sargent who has led the company for 26 years
By Jenny Priestley
Published: May 13, 2022 Updated: May 16, 2022
She takes o...
13/05/2022
A lot of the work weve done around innovation within BT Sport has been about loo...
13/05/2022
BACK Rookie Spinoff With Niecy Nash-Betts, Alaska With Hilary Swank, Not...
13/05/2022
Sky News is taking its breakfast programme to Wigan and presenter Kay Burley will be taking the temperature of a part of the North West that has proved to be a ...
13/05/2022
On 13 May 2022, Annual General Meeting (the AGM ) in Net Insight AB (publ) was held in Solna. The resolutions mentioned below, among others, were passed. The b...
13/05/2022
Nokia Corporation: Repurchase of own shares on 13.05.2022
Nokia Corporation
Stock Exchange Release
13 May 2022 at 21:00 EEST
Nokia Corporation: Repurchase...
13/05/2022
Fujifilm appoints Colm Garvey as European Dealer Manager in push to find new mar...
13/05/2022
dB Broadcast was proud to sponsor last weekend's Ely Tri Club 115 Squadron Duathlon , held at our new HQ on Lancaster Way Business Park.
With two 5k runs...
13/05/2022
dB Broadcast delivers transition to IP for ITN to meet current and future needs.
dB worked with EVS and chose a Cerebrum system, creating an IP end point monit...
13/05/2022
Lower UHF Spectrum: Priorities For Best Use...
13/05/2022
Leader LV5600 Waveform Monitors Power Italian Broadcasters Transition to IP-base...
12/05/2022
Per Lindgren, CTO, and co-founder of Net Insight, looks at how cloud technology ...
12/05/2022
Warner Bros Discovery could buyout BT during the joint ventures fist four years,...
12/05/2022
He joins Blackbird to lead the strategic development and direction of the company's product suite
By Jenny Priestley
Published: May 12, 2022
He joins B...
12/05/2022
The financial resources of the business would certainly allow it to invest more ...
12/05/2022
easylive.io provides users with a live streaming production studio in the browser, allowing them to mix any type of content into live stream videos and distribu...
12/05/2022
BACKColleen Hoovers Maybe Someday Novel Acquired by eOne for TVColleen Hoover's novel Maybe Someday is set to get the adaptation treatment.
Entertainmen...
12/05/2022
C sar de la meilleure photo pour Lextravagant voyage du jeune et prodigieux T....
12/05/2022
Eight years after winning the C sar for best photography for The extravagant jo...
12/05/2022
Sky Sports will welcome television and radio presenter Mark Chapman to its Carabao Cup on-screen line-up for the 2022/23 competition starting this summer.
Mark...
12/05/2022
Award-winning filmmaker and executive producer, Vesna Cudic has been appointed H...
12/05/2022
Emmy Award-winning THE LATE LATE SHOW WITH JAMES CORDEN is returning to London t...
12/05/2022
ProSiebenSat.1 confirms full-year outlook for 2022
Results in the first quarter of 2022 in line with the Group's expectations: Synergistic business model ...
The advert features virtual production by MGX Studios and is powered by the disguise Extended Reality (xR) workflow
