PAM BERTINO APPOINTED TO SENIOR VICE PRESIDENT, CONTENT DISTRIBUTION FOR TVGN Published on: 10/16/2014 | All 2014 Press Releases
Content Distribution Executive from Ovation and The Weather Channel
Joins TVGN as it Gears Up to Rebrand as POP in Early 2015
LOS ANGELES, CALIF. Oct. 16, 2014 Pam Bertino has been appointed to Senior Vice President, Content Distribution of TVGN, which will rebrand as POP in early 2015. In this newly created position, Bertino will lead affiliate sales and marketing, while overseeing the network's content distribution team based in Los Angeles and New York. Her appointment is effective immediately, and she will report to David Wisnia, President, Business Operations, TVGN.
Pam is a seasoned sales executive with significant experience negotiating multi-platform content distribution agreements, said Wisnia. Her leadership, combined with the affiliate sales and marketing team we've built over the past year, is a great addition to the network as we prepare to launch POP in early 2015.
Bertino added, Im very excited to be joining TVGN at such a pivotal point in the networks brand evolution. The rebrand from TVGN to POP and a new slate of programming are just what our audience has been waiting for, and Im happy to be a part of the team launching POP.
Most recently, Bertino served as Senior Vice President of Content Distribution at Ovation in Los Angeles. During her recent tenure, Bertino led all of the content distribution efforts for all associated products for cross-platform distribution including linear digital and HD networks, on-demand, TV everywhere, and international distribution to cable, satellite operators and digital distributors. In addition, she negotiated all affiliation agreements and ancillary product agreements, as well as developed and implemented the sales strategy for the linear analog and digital networks.
Prior to Ovation, Bertino served 15 years at The Weather Channel (TWC), most recently as Vice President, Distribution. Her responsibilities at TWC included negotiating cross-platform distribution agreements with top 10 cable and satellite operators for linear analog and digital networks, HD, interactive products, on-demand products, internet and mobile, and other related products. She also managed TWC's affiliate sales teams in Atlanta and Los Angeles.
Previously, Bertino held Vice President and General Management positions at The Weather Channel and was VP/GM of TWCs Weatherscan network, a 24 hour all local weather network. Earlier in her career, she served as Vice President, Residential Sales at Digital Music Express Inc.
Bertino earned her B.A. from California State University, Fullerton.
ABOUT TVGN:
TVGN is a highly distributed entertainment network owned by CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF), which will rebrand as POP in early 2015.
ABOUT POP
Fans don't sit at the outskirts of pop culture making snarky comments, they live right smack in the middle of it, sharing, creating, and connecting their passions with others. At POP, fans finally have a destination that celebrates the fun of being a fan. Fans aren't even fans anymore they're Gladiators, Tributes, Human Beings and Blockheads. Launching in 2015, POP will give fans a dedicated channel that loves being a fan as much as they do. A channel that respects talent over celebrity. A channel filled with optimism, passion, funny and excitement. A channel that understands the fun doesn't stop when the credits roll it's really just the beginning.
POP is joint venture of CBS Corporation and Lionsgate. The partnership combines CBS's programming, production and marketing assets with Lionsgate's resources in motion pictures, television and digitally delivered content. POP's ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series ( Entertainment Tonight, The Insider ) and the studio that produces and distributes the blockbuster Hunger Games, Twilight and Divergent franchises and produces such award-winning TV series as Mad Men and Orange is the New Black.
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PAM BERTINO APPOINTED TO SENIOR VICE PRESIDENT, CONTENT DISTRIBUTION FOR TVGN Published on: 10/16/2014 | All 2014 Press Releases 
