Sony Pixel Power calrec Sony

Nessma TV and Food Brand Samia Partner to Deliver Culinar...

21/03/2025

NINETNINE, the disruptive content provider to digital and media platforms, has announced that leading entertainment TV channel Nessma TV, has launched a special Ramadan TV show 'Koujinetna Haka by Samia'' designed for the North African diaspora in France. NINETNINE produced the 30-episode culinary show, which will be aired on prime time, in collaboration with Samia, the renowned French ethnic brand. The series showcases traditional and modern flavours and recipes deeply rooted in cultural heritage.

This initiative creates new ways for brands to engage with audiences by integrating products into compelling content. By featuring Samia's range of produce, the show highlights the richness of North African cuisine while offering viewers an immersive cultural experience during Ramadan.

Nessma TV says the partnership is rooted in impactful storytelling. This collaboration highlights Nessma's commitment to delivering high-quality and culturally relevant content to our audiences in France, says Sana Kallel, Deputy Director General at Nessma TV. Through strategic partnerships, we continue to innovate and bring unique content experiences that resonate with our viewers, particularly during a culturally significant time like Ramadan.

By blending entertainment with brand integration, the initiative showcases a creative approach to content-driven engagement. We believe in the power of storytelling to drive brand connection, adds Samir and Adel, Co-Founders of NINETNINE, the media distributor facilitating this collaboration. The project is a great example of how brands, broadcasters, and digital media can collaborate to craft compelling narratives that enhance brand recognition, and customer engagement.

For Samia, the partnership also presents an opportunity to reach its core audience in an authentic and engaging manner. We're thrilled with this initiative, as it allows us to showcase Samia's products in a way that truly resonates with our consumers, said the Director of Marketing at Samia. Ramadan is a pivotal time and this TV show provides an ideal platform to connect with our audience through recipes and traditions they cherish. This initiative aligns perfectly with our mission to celebrate and promote authentic North African cuisine.

The collaboration underscores the evolving landscape of brand partnerships in entertainment, highlighting innovative ways to engage audiences beyond traditional advertising. With its extensive portfolio of channels and content providers, NINETNINE plays a crucial role in bridging the gap between brands and content creators, enabling them to craft meaningful and high-impact campaigns. By merging creativity, strategic distribution, and deep market expertise, NINETNINE continues to facilitate dynamic collaborations that reshape brand engagement in media.
LINK: https://kitplus.com/news/nessma-tv-and-food-brand-samia-partner-to-del...
See more stories from tvbay

North America Stories

25/04/2025

YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos

YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...

25/04/2025

Sinclair's Dave Schwartz, Corporate SVP/Station Operations, to Retire

BALTIMORE Sinclair, Inc. has announced the retirement of Dave Schwartz, its corporate senior vice president/station operations, effective June 30....

25/04/2025

SBE Releases Updated CertPreview Practice Exams

The Society of Broadcast Engineers (SBE) has released its popular CertPreview practice exams in a new, online format. SBE CertPreview allows people preparing to...

25/04/2025

Dallas Wings Expand OTA Reach with Tegna, Gray and Corridor Deals

ARLINGTON, Texas Two months after naming Tegna station KFAA in Dallas-Fort Worth its exclusive local broadcast partner for WNBA games, the Dallas Wings are expa...

25/04/2025

AMG's Local Now Launches on Vizio's WatchFree+

LOS ANGELES, Calif. Allen Media Group has announced that all 223 U.S. Markets covered by its Local Now FAST Channel are now available on the Vizio WatchFree+ st...

25/04/2025

Working with Shutterstock's AI Editor to Create Unique Images

Working with Shutterstock's AI Editor to Create Unique Images Brie Clayton April 25, 2025 0 Comments What's better than a stock image source? ...

24/04/2025

Film Festival Watch: Catch These 13 Sundance Institute-Supported Films at the 2025 Hot Docs Festival

We're huge fans of shining a spotlight on the documentaries that empower, en...

24/04/2025

L3Harris Technologies Reports First Quarter 2025 Results, Updates 2025 Guidance

Highlights* Revenue of $5.1 billion Operating margin of 10.2%; Adjusted segment operating margin of 15.6% Diluted EPS of $2.04; Non-GAAP diluted EPS of $2.4...

24/04/2025

L3Harris Harnesses Commercial Model to Deliver Capability to Warfighters with Speed and Agility

For more than 50 years, the company's commercial approach to delivering resi...

24/04/2025

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapter

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapter Brie Clayton April 24, 2025 0 Comments Compact, Bus-powered Adapter Adds Instant 5 Gigabit...

24/04/2025

Sony Electronics Launches FE 50-150MM F2 GM

Sony Electronics Launches FE 50-150MM F2 GM Brie Clayton April 24, 2025 0 Comments The World's Firsti Telephoto Zoom Lens with a Maximum Focal Len...

24/04/2025

Masterwork Films advances brand storytelling with virtual...

Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. Whil...

24/04/2025

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapt...

Compact, Bus-powered Adapter Adds Instant 5 Gigabit Ethernet Connectivity to Computers With USB-C or Thunderbolt ports What's New: Sonnet Technologies tod...

24/04/2025

Emerald DESKVUE PE From Black Box Wins 2025 NAB Show Prod...

Black Box , a leading digital infrastructure solution provider, today announced that its Emerald DESKVUE PE is a remote production category winner in the 2025 ...

24/04/2025

Interra Systems Takes Home Two 2025 NAB Show Awards

Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that its ORION content monitoring ...

24/04/2025

FingerWorks Telestrators Give Sports Broadcasters a Compe...

FingerWorks Telestrators continues to be at the forefront of live sports broadcasting with its cutting-edge solutions, supporting major events like NASCAR, the...

24/04/2025

IBC launches 2025 Innovation Awards with nominations now...

IBC announces the launch of the IBC2025 Innovation Awards, which recognise pioneering advances in technology and social impact in the media and entertainment (M...

24/04/2025

Beam Dynamics brings its unified asset management and ope...

Beam Dynamics will make its MPTS debut this year, showcasing its all-in-one platform designed to streamline workflows across live production, OB, broadcast, and...

24/04/2025

Comprimato leverages PHABRIX QxL rasterizer to advance de...

Test & measurement innovator, Leader Electronics of Europe, has announced that Czechia-based Comprimato, a leader in high performance software encoding and tran...

24/04/2025

CueScript Takes Home Two Awards from NAB 2025 for CSMPPB...

CueScript, the leading developer of professional teleprompting solutions, took home two awards from NAB 2025 for its simple yet revolutionary solution that stre...

24/04/2025

Cobalt Scores a Trifecta of Awards at NAB 2025

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products and a founding partner in the openGear initiative, added anot...

24/04/2025

Dot Group to Showcase Cost-Cutting AI-Powered Technologie...

Dot Group, European specialists in IBM technologies for the media and entertainment industry, announces its participation at the Media Production & Technology S...

24/04/2025

Scality unveils ARTESCA Veeam unified software appliance

Scality, a global leader in cyber-resilient storage for the AI era, today unveiled a first-of-its-kind unified software appliance developed in collaboration wit...

24/04/2025

Hitomi Broadcast Showcases MatchBox Software Solutions at...

Expanded applications for precise timing measurement across broadcast and professional AV sectors Hitomi Broadcast, the market leader in audio/video alignment ...

24/04/2025

Judge Orders VOA to be Restored

The Trump administration's efforts to shut down the Voice of America broadcast network were handed a setback this week when a federal court judge ordered th...

24/04/2025

NESN Taps ViewLift to Upgrade NESN 360 Streaming Offering

BOSTON and NEW YORK The sports network NESN has announced that it has selected ViewLift provide solutions and technologies to upgrade the viewing and streaming ...

24/04/2025

YouTube Turns 20, Celebrates 20 Billion Uploaded Videos

YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...

24/04/2025

Max Launches Extra Member Add-On Subscription Option

Warner Bros. Discoverys Max streaming service has announced a new U.S. product update introducing an Extra Member Add-On feature....

24/04/2025

Berklee in Puerto Rico Program to Host 30th Anniversary Concert

Berklee in Puerto Rico Program to Host 30th Anniversary Concert The event will feature Grammy- and Latin Grammy-winning artist Miguel Zen n BM '98, cuatro...

24/04/2025

Detach Yourself from the Herd': Fito Pez Inspires at Berklee

Detach Yourself from the Herd': Fito P ez Inspires at Berklee In a session hosted by the Mediterranean Music Institute, the influential Argentine musician...

24/04/2025

Tribeca Festival 2025 Unveils Games Program

April 24th, 2025 Press Materials Available Here Tribeca Festival 2025 Unveils Games Program Featuring World Premieres and Playable Demos of Official Games Se...

24/04/2025

Tribeca Festival 2025 Announces Immersive Program: "In Search of Us," in Partnership with Onassis ONX and Agog

April 24th, 2025 Press Materials Available Here Tribeca Festival 2025 Announce...

24/04/2025

Tribeca Festival 2025 Announces Audio Storytelling Lineup

April 24th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces Audio Storytelling Lineup The Audio Storytelling Program To Kick Off With A L...

24/04/2025

Live From NFL Draft 2025: Van Wagner Turns Titletown Into Center of Fan Entertainment Outside Lambeau Field

Live From NFL Draft 2025: Van Wagner Turns Titletown Into Center of Fan Entertai...

24/04/2025

Live From the NFL Draft: NFL Media Splits Massive Production Between Green Bay and L.A.

Live From the NFL Draft: NFL Media Splits Massive Production Between Green Bay a...

24/04/2025

Comcast Fills SpinCo Sports Executive Ranks With Matt Hong as President, Jeff Behnke as SVP of Production

Comcast Fills SpinCo Sports Executive Ranks With Matt Hong as President, Jeff Be...

24/04/2025

Crafting a Killer Goodbye to YOU'

Back to All News Crafting a Killer Goodbye to YOU' The cast of YOU' pictured with fans outside the Mooney's pop-up in New York City. (Credit: Ne...

24/04/2025

You Read That Right: We're Introducing a New Way to Experience Subtitles

Back to All News You Read That Right: We're Introducing a New Way to Experience Subtitles Product 24 April 2025 Global Link copied to clipboard Fifty ...

24/04/2025

When Every Second Counts: How Grass Valley Helped Save a Live Sports Broadcast

Let me take you behind the scenes of a live sports production that came this close to not making it on air. It was a quiet Monday-until I got a call from one ...

24/04/2025

NVIDIA Research at ICLR - Pioneering the Next Wave of Multimodal Generative AI

Advancing AI requires a full-stack approach, with a powerful foundation of computing infrastructure - including accelerated processors and networking technologi...

24/04/2025

All Roads Lead Back to Oblivion: Bethesda's The Elder Scrolls IV: Oblivion Remastered' Arrives on GeForce NOW

Get the controllers ready and clear the calendar - it's a jam-packed GFN Thu...

23/04/2025

The Gauge: Poland | March 2025

March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...

23/04/2025

The Gauge: Mexico March 2025

During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing. Disclaimer:...

23/04/2025

Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends

AANHPI audiences over index the total U.S. for share of time spent with Netflix ...

23/04/2025

Roku Unveils New TVs, Smart Devices and Software Upgrades

SAN JOSE, Calif. Roku has announced new TVs, new streaming devices and significant upgrades to its user interface and software platforms that are designed to st...

23/04/2025

COW Job Listing: Opportunity for a Passionate Feature Film Editor - London-Based, In-Person, Paid Indie Project

COW Job Listing: Opportunity for a Passionate Feature Film Editor - London-Based...

23/04/2025

RM Equity Partners Acquires MAGIX Software, Appoints Robert Rutkowski as CEO to Drive Growth in the Creator Economy

RM Equity Partners Acquires MAGIX Software, Appoints Robert Rutkowski as CEO to ...

23/04/2025

All Men Are Wicked Western Shot with Blackmagic Design

All Men Are Wicked Western Shot with Blackmagic Design Brie Clayton April 23, 2025 0 Comments Blackmagic Pocket Cinema Camera 4Ks were put to the test...