Industry highlight meets multimedia event

Industry highlight meets multimedia event When photokina 2016 opens its doors to around 185,000 visitors on 20 September, the starting shot will be fired for the leading trade fair of the entire

photo, video and imaging industry. Around 1,000 international top companies, smart special suppliers and creative start-ups from 40 countries will present dealers and professional users with innovative solutions and technological developments that will be pioneering for the industry in the future. In order to allow the end consumers to experience these trends too, photokina 2016 is offering more multimedia events and opportunities for interaction than ever before. In this way photokina is bringing all thematic worlds as well as all target groups of the imaging industry together under the umbrella imaging unlimited. Beyond this, from the summer onwards already numerous campaigns in Cologne and the surrounding region will arouse unlimited interest in photokina 2016 among photo and video enthusiasts.

photokina 2016 has set itself the aim of moving the boundaries and is opening up the event to new technologies and solutions. For the imaging branch this means themes like Smart Home functions for cameras, cloud services, apps, wearables, audio and video, but also augmented and virtual reality. These are themes, which encourage the young target group to occupy themselves with photography even beyond the options of a smartphone camera. In this way, photokina 2016 is also demonstrating state-of-the-art photo and video techniques again this year and is at the same time offering exciting opportunities to try these out directly on-site in the course of a whole series of new events. Below you can find an overview of the highlights in the run-up to and during the trade fair.

Unlimited joyful anticipation

In the course of the photokina prologue, the City of Cologne is already inviting people to take part at the beginning of September. In a series of photo and video workshops, professionals and amateurs, adults and children can look at the city from another perspective and they will also learn lots of tips and tricks on how to take photographs and make videos correctly.

Spectacular large-format projections on the Rhine will amaze both big and small spectators. And while strolling around one can have a souvenir snapshot taken in one of the photokina photo boxes and at the same time pick up a voucher code for a day ticket to photokina.

Meanwhile, music fans can help their favourite band win the chance to perform live on the motion Stage in Hall 5.2 during the award ceremony of the Motion Picture Award on 24 September: Together with the organisers of the Cologne c/o pop Festival (24 to 28 August 2016) photokina is searching for the best videos of upcoming bands.

And... action!

People, who like things to be a little turbulent, should apply for the Indoor Obstacle Challenge in Hall 6 as soon as possible. From 23 to 25 September, the task at hand for all action lovers will be to master the first indoor obstacle race in Germany - equipped with a high-tech camera naturally, which will capture a razor-sharp recording of the entire event. For an entry fee of 25 Euro, the first 500 applicants will receive a day ticket for photokina free of charge - so it is worth registering early. www.photokina.com/IOC

The Copter World in Hall 6 is also inviting the guests to join in: The visitors can try their hand at test flights on a drone course. Professionals will demonstrate the potential that photography and moving images from the birds eye view in the agile flying objects hold.

In Hall 5, the theme at the VLOG CON for video bloggers is also moving images. In live tutorials, experienced and successful YouTubers will give an insight into the special features of the online film - from the planning, to the production and editing, through to the distribution of content for video platforms and ones own blog.

The latest camera models and lenses can be wonderfully tested in the photokina zoom area: On the Piazza, tight-walking acrobats, artists and spontaneous walking acts will offer fantastic motifs for photographs and videos from unusual angles. One can simply hire the right equipment at the new Rental Station on the North Boulevard.

Detailed information on the individual events will follow over the coming months. Further events and campaigns as well as the entire supporting programme can be found at www.photokina.com. You can see which new products will be presented at photokina 2016 in the New Products Database, which is maintained and updated by the exhibitors.

Your contact:

Judith Mader

Communications Manager

Koelnmesse GmbH

Messeplatz 1

50679 K ln

Germany

Tel. +49 221 821-2486

Fax +49 221 821-3544

Email: j.mader@koelnmesse.de

Internet: www.koelnmesse.de

Note for editorial offices:

Photokina photos are available in our image database at www.photokina.com in the Press section.

Press releases are available at: www.photokina.com/pressinformation

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