Panavision Millennium DXL Camera to be Showcased at NAB 2017
Company's Technology Leaders to Participate in Conference Panels and Presentations
WOODLAND HILLS, CA (April 20, 2017) - Panavision, the motion picture industry's most respected designer, manufacturer and provider of state-of-the-art cinema lenses and high-precision camera systems and innovative post production technologies, will bring its Millennium DXL 8K Camera to the 2017 National Association of Broadcasters (NAB) Show, which runs April 24-27 in Las Vegas. Technology leaders from Panavision and its subsidiary Light Iron will also offer their insights and expertise during panel discussions throughout the show.
Developed through an unprecedented collaboration of three companies, the Millennium DXL brings together large-format optics and modular accessories from Panavision; an 8K sensor from RED Digital Cinema; and new color science and optimized workflow from Light Iron. The DXL camera has been renting since January.
Hands-on demonstrations of the DXL will take place at the following locations during NAB:
LEE Filters, A Panavision Company (Booth C11746) with LEE's new remarkably color-accurate ProGlass Cine IRND Filters.
Vitec Videocom (Booth C6025)
Freefly Systems (Booth C2922)
NAB attendees will have an opportunity to hear from some of the experts and designers behind Panavision's cameras and lenses, and post innovator Light Iron. Following are the discussions Panavision and Light Iron will participate in:
(All locations are at the Las Vegas Convention Center unless otherwise noted.)
On the Verge: How Innovation Threatens the Future of Broadcast: OTT distributors Netflix and Amazon are implementing technological innovations that are being chosen by a new generation of content creators. How will that impact traditional broadcast and cable companies?
Presenter: Michael Cioni, SVP of Innovation, Panavision and Light Iron
Saturday, 4/22, 3:20-3:55pm
LVCC Room N262-N264
Is Cinephilia Dead or Is It Just Expanding? A unique gathering of panelists discuss the infinite palette of technological possibilities and its role in the art of cinema and movie distribution.
Panavision Panelist: Michael Cioni, SVP of Innovation, Panavision and Light Iron
Sunday, 4/23, 9:15-10:15am
LVCC Room S222-S223
DXL on Tap - Reduser Meetup Join SVP of Innovation, Panavision and Light Iron Michael Cioni and other DXL experts for a casual chat about 8K, VV, and Light Iron Color.
Sunday, 4/23, 5:00-7:00pm
MGM Grand Hotel Lobby Bar (3799 S. Las Vegas Blvd.)
Where Is the Content Puck Going to Be? Silicon Valley's influence over the marketplace is changing not only how content is delivered, but the type of content produced.
Presenter: Michael Cioni, SVP of Innovation, Panavision and Light Iron
Monday, 4/24, 12:45-1:15pm
LVCC The Studio @ B&H Booth C10415
Understanding Optics for 8K Panel: Al Collins, from Panavision, and Matt Duclos, from Duclos Lenses, offer thoughtful guidance on large-format optics, anamorphic vs. spherical glass, and what this all means for the average filmmaker.
Panelist: Al Collins, Optical Technician, Panavision
Tuesday, 4/25, 9:30-10:45am
LVCC Room S2227
ASC Lens Committee Update & Trends in Optics: After an update on the ASC Lens Committee, American Cinematographer contributor Jay Holben will have a conversation with Dan Sasaki about the increased use of vintage and large-format lenses.
Speaker: Dan Sasaki, VP of Optical Engineering, Panavision
Tuesday, 4/25, 9:30-10:15am
LVCC Tiffen Booth C6019
Do We Have Stockholm Syndrome with Apple? Apple fans rejoiced after a recent announcement about the potential future of MacPros. Now is the time to continue to press Apple for the functionality needed to push the boundaries of creativity.
Presenter: Michael Cioni, SVP of Innovation, Panavision and Light Iron
Wednesday, 4/26, 10:00-10:20am
LumaForge Suite @ Courtyard Marriott (3275 Paradise Road)
Digital Cinema Trends, 4K, 8K, HDR, VR at 2017 NAB Panel: As another NAB comes to a close, a lively panel of experts will discuss how this year's exhibits align with the professional world of content creation.
Panelist: Josh Haynie, VP US Operations, Light Iron
Wednesday, 4/26, 3:15-4:00pm
LVCC The Studio @ B&H Booth C10415
For more information about the Panavision Millennium DXL, visit www.panavision.com.
For more information about Light Iron, visit www.lightiron.com
About Panavision
For over 60 years, Panavision has been the foremost designer and manufacturer of high-precision lenses, advanced digital and film camera systems, and unique, modular accessories for the motion picture and television industries. Panavision's post production solutions, from on set to color management and deliverables, bring complete workflow resources under one roof. Renowned for its global service and support, Panavision systems are rented through its domestic and internationally owned-and-operated facilities and distributor network. Panavision is also a leading supplier of lighting, grip and crane equipment for use by productions around the globe.
For more information, visit www.panavision.com. Follow Panavision on Facebook, Twitter, Instagram, Vimeo, YouTube and LinkedIn.
Media contacts:
ignite strategic communications
818.980.3473
Sally Christgau (direct 415.238.2254 / sally@ignite.bz)
Lisa Muldowney (direct 760.212.4130 / lisa@ignite.bz)
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Panavision Millennium DXL Camera to be Showcased at NAB 2017 
