Taillight TV Launches Porchlight - A Turnkey Production Company Dedicated To Spots + Digital Media

Porchlight, a turnkey commercial production company dedicated to providing advertising agencies and brands with innovative spots and short-form content for broadcast and emerging media, has opened its doors in Nashville.

Headed by executive producer, Kristen Forrest, Porchlight has the benefit of getting its start as the in-house commercial division of Taillight TV, the long-form production company built upon the talent and reputation of its award-winning founder, Tom Forrest. The new venture offers a roster of award-winning spot directors, and harnesses its parent company's full service approach to helming spots - from production through finishing.

Make no mistake, Kristen's 25-years of commercial production experience, which includes a long stint in New York City, at some of the industry's top companies, gives her invaluable insights into what it takes to create and helm a top-caliber spot house, says Tom Forrest. Whenever Kristen takes the lead on any project, the final product we deliver consistently exceeds the expectations of the agency and brands. Each of her directors have tremendous respect for her skills and appreciates her collaborative style and the level of expertise she brings to every production.

Nashville is better known as the music mecca of America and one of the hottest cities in the nation. Our goal is for Porchlight to become a beacon for directors that are passionate about the craft of creating spots - and for agencies and brands looking for a high-end, cost-effective creative resource for spots and web-based content that they can rely upon to take their projects seamlessly from concept through delivery. says Kristen Forrest.

Executive producer Kristen Forrest began her career in NYC working for such companies as Jenks and Partners, RSA USA, and The Artists Company, where she spent three-years working on the Wendy's campaign as a freelance production manager, as well as a number of other national spots. Over the past two decades,Kristen has had vast experience producing national and regional spots.

Porchlight was created in response to Taillight TV's growing roster of spot work for such clients as Krystal, Oreck, Tennessee Lottery, Studio Now, Sunny D, Fein Tools, Food City, Toyota, FiOS, The Governor's Highway Safety Office, Indy Tire, and Verizon.

The talent-driven company opens its doors with an award-winning roster of accomplished spot directors that includes Austin-based Peter Zavadil, and LA-based TK McKamy and Timothy Kendall, (Kendall is represented by Porchlight in the South East and Texas) - each with an impressive list of broadcast spots and digital media to their credit. The trio of talent shares a gift for creating powerful, provocative commercials and bringing fresh, innovative style and artistry to each spot that heightens the connections between consumers and brands. With expanding its talent roster a high priority, Porchlight is currently in negotiations with a NYC-based director, as well as on the lookout for directorial talent based both in major and regional markets.

The signing of multi award-winning Peter Zavadil to our roster of directors was a turning point for the division, say Kristen. And his reputation and skills as an innovative director, as well as the demand for his talent in the commercial market, continues to steadily grow.

Peter Zavadil brings a love for all things cinema' to his spot work. Over the last two-decades he's directed a diverse mix of memorable commercials - from comedic to action-driven - for such clients as Wal-Mart, Goodwill, Weightwatchers and the American Red Cross. His campaigns for the Krystal restaurants chain includes over a dozen comedic commercials, such as Therapy, which aired during the Super Bowl, and his campaign for Monday Night Football, National Sports, which garnered an Emmy.

Most recently Zavadil directed a series of action-driven spots for a soon to be released national campaign that mixes fast-paced live-action footage of racecars on the track with high-end CG imagery and stock footage. The director was involved with the project from preproduction through post, collaborating closely with editor and FX artist to ensure that the came together seamlessly.

Zavadil's talent for orchestrating fast-paced, complex scenarios was tapped by The Tombras Group for The MED Hospital. EP'ed by Kristen Forrest and posted at Filmworkers Club in Nashville, the spots were shot at the hospital in Memphis. Zavadil worked around the chaos of the emergency room and made use of the hospital helipad's small window of availability to shoot the helicopter scene.

Peter always brings an abundance of enthusiasm and energy to the shoot, say Nick Vagott, creative director at The Tombras Group. We know he wont just shoot what we have on paper, hell bring his own ideas and make it better. Its a real collaboration, and thats what we look for.

Whenever Peter has the opportunity to edit one of his commercials he jumps at it, and the advantages of working with a director who brings an editor's eye to the shoot becomes evident as soon as the client sees the final spot, says Kristen. Editing provides him with yet another outlet for his bulletproof enthusiasm and determination to always find ways to raise the creative bar and bring something more to the table.

LA-Based Director/DP TK McKamy is a multi-disciplined talent who has built a considerable reputation, in a relatively short period of time, as a skilled director of kids and real people, as well as comedic and dialogue-driven commercials.A Kentucky native, the director cut his teeth on the Verizon Wireless LTE Campaign, a Silver winner at the 34th Annual Telly Awards in the Business to Consumer' category. It included eleven spots that showcase TK's talent for comedic storytelling, including Veri

LINK:	http://news.creativecow.net/story/873618...
	See more stories from creativecow

Most recent headlines