The end-to-end commercial design and production teams comprised of affiliated companies RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films are very proud to detail their contributions to a new national spot for Ford Motor Company from Team Detroit. Entitled Front and Back, the :30 spot extends the long-running Ford Trucks Rant campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles. The spot debuted nationally earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.
Image from Ford Front and Back spot courtesy of Flavor.
Over the past couple of years, the visual inspiration for our F-150 Rant campaign has been the work of Saul Bass, explained Brad Hensen, group creative director at Team Detroit. Weve tried to have a lot of fun with positive and negative space. For Super Duty, we wanted to keep a sense of that visual language, but give it its own identity. Brad Tucker and his team at Ringside/Flavor/Cutters hit it perfectly. In fact, it was difficult to choose from the multiple options they provided. It was a great experience because they guided the project through every phase.
It is a real privilege for us to have earned this assignment from Team Detroit, and to have the chance to present a single, unified front to take this iconic campaign to new dimensions, said Brad Tucker, Flavors executive creative director. To create the look, we experimented to find new ways to marry 3D, live-action, traditional cel animation and motion graphics. The experience brought out the best from all of us while opening the doors to a new era of collaborations with Team Detroit.
Ford production still #2 courtesy of Dictionary Films.
Invited to pitch by Team Detroit executives including group creative director Brad Hensen, creative director Beth Hambly and executive producer Bob Rashid, certain technical challenges related to past Rant campaign spots factored into the creative brief. The bar was set very high in terms of having the graphics and the hero trucks maximize on-screen impact, and we also did a lot of work to create scene-to-scene transitions that have not been seen before, Tucker added.
Image from Ford Front and Back spot courtesy of Flavor.
With Tucker leading the design efforts, storyboards were created by RingSides Keith Slawinski, Nicholas Mouhot and Paul Williams, and work commenced across the U.S. RingSide also provided VFX, project and account management support. Dictionary Films executive producer Chris Rossiter, line producer Richard Kaylor and their team then organized a shoot with 2015 Ford F-450 and F-250 Super Duty trucks in an LA-area quarry. Working with director of photography Jordan Valenti, the crew used an ARRI ALEXA XT digital camera system on the Mercedes ML55 Edge System from Performance Filmworks, capturing footage at a variety of speeds, craning and rotating to present a multitude of shots for both truck models on different terrains.
Meanwhile, design and animation were occurring in Detroit at RingSide, with Adobe Photoshop and After Effects, and Autodesk Maya serving as primary production tools. The ability for us all to maintain close contact with Brad and the entire team throughout production was a key to this projects success, said Dave Peyton, RingSides executive producer, who was integral in uniting the team efforts - which included more than a dozen creative artists in Detroit alone - and ensuring that work-in-progress and finished content reached Cutters editor Chris Moore as soon as possible.
Essentially, Chriss early rough-cut became the template for each step to follow, Peyton continued. That allowed us to lock-in timings, identify our selected truck scenes and complete rough comps... and it gave our clients the confidence that we were on the right track very early on.
RingSide artists also handled final project color, with staff colorist Rick Unger using Quantels Pablo Rio to artistic effect. Each of the two Ford trucks had its own rotoscoped matte, which allowed me to manipulate in layers, he said. While we had a tight timeline, this approach provided an efficient means for unifying the colors to maximum effect.
For more information on Ford Trucks, please visit http://www.ford.com/trucks.
Ford 2015 Super Duty from Flavor on Vimeo.
About RingSide Creative
RingSide Creative is an Integrated Media Studio(TM) with expertise in creating unbelievable brand experiences. We specialize in creating video content distributed over a wide range of media, including: commercial and private television, internet, mobile and tablet applications, display and live events. Through our five divisions: RingSide Post, Cutters, Picnic, Moonlink Studios and RSC Technical Imaging; our creative talent, and technical resources service a broad range of clients in markets such as: advertising, broadcast, entertainment, education, government and business. The company is headquartered at 13320 Northend, Oak Park, MI 48237. For more information call (248) 548-2500 or visit http://www.ringsidecreative.com.
About Flavor
Flavor is a phenomenal global collective of designers and visual artists. Together with its Cutters Studios partners Another Country, Cutters, Dictionary Films and Picnic Media, Flavor represents unlimited production capabilities. Under the leadership of executive creative director Brad Tucker, creative directors Brian Higgins and Brian McCauley and executive producers Neal Cohen and Darren Jaffe, Flavor creates commercials, interactive, live-action, VFX and design works, always aiming to exceed client expectations. Delighting in experimentation and thriving on collaboration, the key ingredient in Flavor is always the creative. To learn more please visit ht
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
The end-to-end commercial design and production teams comprised of affiliated companies RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films are very proud to detail their contributions to a new national spot for Ford Motor Company from Team Detroit. Entitled Front and Back, the :30 spot extends the long-running Ford Trucks Rant campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles. The spot debuted nationally earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.
