
Roku Wins Rights to Major League Baseball Sunday Leadoff in Streaming Shakeup Weekly series of games begins May 19 with the Boston Red Sox at the St. Louis Cardinals By Brandon Costa, Director of Digital
Monday, May 13, 2024 - 5:11 pm
Print This Story | Subscribe
Story Highlights
Following a string of rumors last week, Major League Baseball officially announced on Monday that the streaming service Roku has secured the exclusive rights for Major League Baseball (MLB) Sunday Leadoff games.
Roku's schedule of games which will stream for free on The Roku Channel begins this Sunday, May 19 with the St. Louis Cardinals hosting the Boston Red Sox.
With free games available to anyone, MLB games on Roku will be widely accessible to fans, said Noah Garden, MLB Deputy Commissioner, Business and Media. Since Roku serves as an entertainment gateway for millions, this partnership offers a valuable new promotional and distribution platform for MLB games and content.
Roku also shared plans for a new MLB Zone within the Roku platform e to help viewers discover live and upcoming games, nightly recaps, and highlights. There's also plans for a MLB FAST channel.
As television programming, live sports, and the leagues have fragmented across networks, apps, and multiple packages, Roku-home to all of them-plays an increasingly crucial role for viewers and advertisers, Charlie Collier, President of Roku Media said in the official announcement. With this deal, Roku delivers free, live, weekly Sunday baseball and 24/7 baseball curation, destinations, and channels across our platform. The lead-in to all of television is now the lead-off for Sunday baseball as well. It's a terrific partnership.
A few details on the MLB FAST channel were shared in the release, as well. The channel will stream highlights, Game of the Week replays, Minor League Baseball game replays, and other baseball content. Viewers can also find the Sunday games in the MLB Zone by heading to Sports on the Roku Home Screen menu or using Roku Search.
The Roku Channel is available to stream for free on Roku devices or TVs, TheRokuChannel.com, and through the Roku app on iOS and Android devices, Amazon Fire TVs, Samsung TVs and Google TVs and other Android TV OS devices.
More from Sports Video Group
14/11/2025
Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against L...
14/11/2025
FutureSPORT 2025: Caretta Research on why streaming won't save broadcasters By Jo Ruddock
Monday, November 10, 2025 - 14:37
Print This Story
Caretta R...
14/11/2025
Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sp...
14/11/2025
The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non...
14/11/2025
Inaugural SVG LIVE! Conference Brings 250 Top Sports and Entertainment Producti...
13/11/2025
Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff
Thursday, November 13, 2025 - 6:15 am
Print This Story | Subscribe
Story Highli...
13/11/2025
SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...
13/11/2025
REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...
13/11/2025
SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...
13/11/2025
Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...
13/11/2025
NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff
Thursday, November 13, 2025 - 10:40 am
Print This Story | Subscribe
Story Highlights
NBCUniv...
13/11/2025
2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of StorytellingBy Ken Kerschbaumer, Editorial Director
Thursday, November 13, 2025 - 11:29 am
Pri...
12/11/2025
SVG TranSPORT 2025: All Sessions Now Available to Watch on SVG PLAYEvent addressed the latest in live sports video contribution and distribution technologyBy SV...
11/11/2025
SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in ...
11/11/2025
Introducing SVG's New Platinum White Papers' PlatformTop technology providers detail how they are innovating in sports productionBy SVG Staff
Tuesday...
11/11/2025
SVG All-Stars: Vanessa Lindsey, Senior Director, Technical and Remote Operations...
11/11/2025
Lesson Plan: How Big Ten Network's StudentU Produces Broadcast Pros - and 2,...
11/11/2025
Peacock Performance View Feature Now Available for All NBA Games on PeacockBy Jason Dachman, Editorial Director, U.S.
Tuesday, November 11, 2025 - 2:10 pm
P...
10/11/2025
New frontier: Extreme H's Ali Russell on the evolution of motorsport from el...
10/11/2025
SVG Sit-Down: How the XR Sports Alliance Makes XR Easier Than Ever for Rightshol...
10/11/2025
FutureSPORT 2025: F1's Wendy Hendrickx on putting fans at the heart of the a...
10/11/2025
Paul Tagliabue, Former NFL Commissioner, Sports Broadcasting Hall of Famer, Dies...
10/11/2025
Act Now! SVG Summit Complimentary Registration Closes on Dec. 9 Don't miss out on the biggest event of the year in sports production By SVG Staff
Monday...
10/11/2025
2025 Sports Broadcasting Hall of Fame: Jerry Jones, Visionary of ValueDave Barron, SVG Contributor
Monday, November 10, 2025 - 2:30 pm
Print This Story | S...
08/11/2025
College Hoops Preview 2025: TNT Sports Puts Multi-Feed Production Model Front an...
07/11/2025
SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...
07/11/2025
SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...
07/11/2025
PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...
07/11/2025
Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large
Tuesday, November 4, 2025 - 10:19
Print Th...
07/11/2025
DAZN to stream first live football match on TikTok By George Bevir
Friday, November 7, 2025 - 09:55
Print This Story
DAZN has partnered with TikTok to str...
07/11/2025
SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...
07/11/2025
TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
05/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...
05/11/2025
University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...
04/11/2025
SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...
04/11/2025
SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...
04/11/2025
From concept to kick-off: How TAMS could transform sports workflows By Paul Markham
Tuesday, October 28, 2025 - 09:43
Print This Story
Techex tx darwin pr...
04/11/2025
College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...
04/11/2025
College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...
04/11/2025
College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...
04/11/2025
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...
04/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...
03/11/2025
SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
03/11/2025
Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
03/11/2025
Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
03/11/2025
NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
03/11/2025
Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...