Sony Pixel Power calrec Sony

ATOMOS SHOGUN CONNECT CAMERA-TO-CLOUD WORKFLOW ENABLES RAPID TURN AROUND FOR RALPH LAUREN FASHION SHOW SOCIAL MEDIA REELS

22/11/2022

The new ATOMOS Shogun CONNECT, which combines portable monitoring and professional RAW recording with support for integrated and cloud-based workflows, was deployed at fashion designer Ralph Lauren's debut show in Southern California to facilitate a camera-to-cloud (C2C) collaborative workflow with Frame.io. Editors inLos Angelesand New York were able to work collaboratively on the media as soon as it was uploaded, to create reels for Instagram.

The event, held on 13 October 2022 at the Huntington Library, Art Museum and Botanical Gardens in San Marino, California, was attended by Hollywood A-listers and social media influencers to celebrate the launch of Ralph Lauren's Spring 2023 collection.

The shoot involved nine Shogun units; eight were connected to the SDI outputs of eight Sony Venice cameras, with an additional unit used to record the Director's line cut. Although the devices recorded high resolution footage for later use, the entire show was edited and posted to Instagram using the HD H.265 proxy files that were uploaded immediately and directly to the cloud.

As a Production Technologist, any new piece of technology integrated into a pre-existing workflow is, to say the least, nerve-wracking, with 109 client video deliverables, said Dane Brehm, DIT for the show. This was our first experience with Shogun CONNECT; they were intuitive, compact, and reliable for our live Ralph Lauren C2C workflow. They were mission critical to getting media into Frame.io and Premiere Pro for our LA and NY editors as fast as possible. We're looking forward to incorporating the Shoguns in all our future live events.

Shogun CONNECT is the latest in a succession of ground-breaking Shogun products. Featuring the comprehensive monitoring tools and recording options of its predecessor, the Shogun CONNECT combines HDR monitoring and RAW recording with advanced network and cloud workflows.

Once a Shogun CONNECT is paired with a Frame.io project via ATOMOS Cloud Studio, customers can enjoy a complete, end-to-end C2C experience. Every recorded clip is immediately available to view directly in Frame.io, or for editing in Frame.io integrations with Premiere Pro, Final Cut Pro, Media Composer, and DaVinci Resolve. Combining ATOMOS connected devices with Frame.io allows any production to deploy a cloud-based workflow that saves time and money.

The CONNECT line helps to close the gap between production and post, enabling huge time efficiencies by recording directly to the cloud or streaming live. This project is a great example of how high-quality content can be quickly and efficiently produced and shared, thanks to Shogun CONNECT, said Paul Scurrell, Senior VP of Product Development, ATOMOS.
LINK: https://www.kitplus.com/news/ATOMOS_SHOGUN_CONNECT_CAMERA-TO-CLOUD_WOR...
See more stories from tvbay

Most recent headlines

03/03/2024

El Conde is First Feature film to use Ed Lachman ASCs EL...

CINELEASE, known for providing the industry s most extensive array of grip, electrical and lighting equipment and full-service studios, opens its doors for a da...

03/03/2024

Elsbeth,' A Police Procedural With a Twinkle In Its Eye,' Premieres on CBS

Elsbeth, featuring a quirky character from The Good Wife and The Good Fight, deb...

03/03/2024

Garth Brooks's New Bar Is the Star of Prime Video Docuseries

Friends in Low Places, a docuseries about Garth Brooks and Trisha Yearwood building a honky-tonk in Nashville, debuts on Prime Video Thursday, March 7. The bar,...

03/03/2024

Brother-and-Sister Anchor Team Reunites as WNDU's Terry McFadden Retires

Terry McFadden, who anchors early evening and late news at WNDU South Bend, Indiana, retires March 1. He joined the station, known as 16 News Now, in 1982....

03/03/2024

Affiliates Seek To Change How They Pay Networks for Programming

Broadcast stations are looking to keep more of their distribution revenue by changing the way they pay networks for programming especially sports to a varia...

03/03/2024

Tegna Extends Local Ratings Deal With Comscore To All Markets

Comscore said that it reached a multi-year agreement to provide local cross-platform measurement for Tegna in all of the 51 markets where Tegna has television s...

03/03/2024

Fubo Adds 173,000 Subs, Cuts Loss in Q4

Fubo, the sports streaming service, said it cut its losses in the fourth quarter as it added subscribers and increased revenue....

03/03/2024

Paramount Names Lee Sears President of International Ad Sales

Paramount Global said it named Lee Sears president of international market advertising sales, a new post at the company....

03/03/2024

Peacock Streams International SVNS' Rugby Tournament March 1-3

Peacock streams the HSBC World Rugby SVNS series March 1-3, as the top nations in the seven-per-side rugby world, including the U.S., compete. The event happens...

03/03/2024

Rick and Michonne Generate Scary Good Numbers for AMC's Latest Walking Dead' Series

The premiere of the latest installment in The Walking Dead Universe The Walkin...

03/03/2024

Cape Town's Gay Pride shows solidarity with Africa's persecuted

Cape Town's Gay Pride shows solidarity with Africa's persecutedLed by motorcycle riders draped in rainbow colours, more than 3 000 people took part in C...

03/03/2024

Proverb of the Day: Sunday, 3 March 2024

Proverb of the Day: Sunday, 3 March 2024A proverb is a simple, traditional saying that expresses a perceived truth based on common sense or experience. by Arn...

02/03/2024

Nic Dugger Becomes Executive Director of Midsouth Emmy Chapter

Nic Dugger Becomes Executive Director of Midsouth Emmy Chapter Brie Clayton March 1, 2024 0 Comments TNDV Founder Nic Dugger has accepted the role of ...

02/03/2024

Clean Up Your Photo Library at Once: Introducing Centralized Deletion in Peakto

Clean Up Your Photo Library at Once: Introducing Centralized Deletion in Peakto Brie Clayton March 1, 2024 0 Comments CYME unveils a new update for Pe...

02/03/2024

Chaos Unveils its 2024 Roadmap, Including its First AI Tools and an All-New Visual Storytelling Product

Chaos Unveils its 2024 Roadmap, Including its First AI Tools and an All-New Visu...

02/03/2024

Applications Open for Berklee in Puerto Rico 2024

Applications Open for Berklee in Puerto Rico 2024 Registration is open now through April 11. By Colette Greenstein March 1, 2024 Students perform at Berklee...

02/03/2024

WATCH: Umkhokha: The Curse' season two premieres

WATCH: Umkhokha: The Curse' season two premieresTeaser: Mzansi Magic has renewed Rhythm World's faith-based telenovela, Umkhokha: The Curse' for a...

02/03/2024

What's on at the Cinemas this weekend? Jungle Bunch 2 & More (Video)

What's on at the Cinemas this weekend? Jungle Bunch 2 & More (Video)Planning to catch a movie this weekend but not sure what's on at the cinemas this we...

02/03/2024

Big Brother Mzansi 4: You are as good as your weakest link' Khosi reminds housemates

Big Brother Mzansi 4: You are as good as your weakest link' Khosi reminds h...

02/03/2024

House of Zwide: Friday's episode, 1 March 2024 [VIDEO]

House of Zwide: Friday's episode, 1 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African we...

02/03/2024

Skeem Saam: Friday's episode, 1 March 2024 [VIDEO]

Skeem Saam: Friday's episode, 1 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soap...

02/03/2024

Smoke and Mirrors: Friday's episode, 1 March 2024 [VIDEO]

Smoke and Mirrors: Friday's episode, 1 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Africa...

02/03/2024

Umkhokha: The Curse - Friday's episode, 1 March 2024 [VIDEO]

Umkhokha: The Curse - Friday's episode, 1 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afr...

02/03/2024

Uzalo: Friday's episode, 1 March 2024 [video]

Uzalo: Friday's episode, 1 March 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African website. ...

02/03/2024

Generations: The Legacy - Friday's episode, 1 March 2024 [VIDEO]

Generations: The Legacy - Friday's episode, 1 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...

02/03/2024

Scandal!: Friday's episode, 1 March 2024 [VIDEO]

Scandal!: Friday's episode, 1 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African website...

02/03/2024

My Brother's Keeper: Friday's episode, 1 March 2024 [VIDEO]

My Brother's Keeper: Friday's episode, 1 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South ...

01/03/2024

Award winning young journalists get their mojo in London

MoJo is something I want to pursue further and include, not as a last thought, but as a one of the components of my daily work. Michelle Banda Vodacom Young Jo...

01/03/2024

Inside the Archives: One Degree of Sundance Institute at the 2024 Oscars

Director Mira Nair and cinematographer Edward Lachman on the set of Mississippi Masala. Photo by Mitch Epstein...

01/03/2024

Release Rundown: What to Watch This March, From Love Lies Bleeding to Shayda

(L-R) Katy O'Brian and Kristen Stewart star in Rose Glass' thriller Love Lies Bleeding, which premiered in the Midnight section at the 2024 Sundance F...

01/03/2024

Spotify's New Audiobooks Access Tier Gives Booklovers More Listening Options

Spotify is continuously innovating to provide the best possible offering for every kind of audio fan. Since launching Audiobooks in Premium, we've seen a 45...

01/03/2024

A Letter to the European Commission on Apple's Lack of DMA Compliance

Ahead of the European Union's DMA implementation deadline next week, Spotify and many EU companies sent the following letter to the European Commission toda...

01/03/2024

Women Making History, Part 1

The month of March marks Women's History Month and, on the 8th, International Women's Day. These are important opportunities to focus on stories from wo...

01/03/2024

Clear-Com Set to Steal the Spotlight at USITT 2024

Home chevron_right News & Events chevron_right News chevron_right Clear-Com Set to Steal the Spotlight at USITT 2024 Clear-Com Set to Steal the Spotlight...

01/03/2024

arkona Continues to Grow Presence in Asia Pacific with Pr...

arkona technologies GmbH, will have a substantial presence during the upcoming METexpo 2024 in Sydney, Australia from 5 - 7 March. The provider of IP core infra...

01/03/2024

Chaos Unveils its 2024 Roadmap Including its First AI Too...

During the first in a series of planned Unboxed events, visualization technology leader Chaos offered the first look at its upcoming 2024 roadmap, including n...

01/03/2024

Audio Quality And High Channel Count Give Prism Sound Dre...

Number Nine Studios, a versatile commercial recording facility in Belgium, has invested in a Prism Sound Dream ADA-128 modular conversion system because its hig...

01/03/2024

Grass Valley Announces Strategic Partnership with First G...

Grass Valley just announced a multi-year, multi-million dollar strategic partnership agreement with First Gulf Company, a pre-eminent systems integration firm b...

01/03/2024

Ateliere Offers New Complimentary Media Supply Chain Anal...

Ateliere Creative Technologies, a leading developer of cloud-native media supply chain solutions, today launched a new complimentary Professional Services offer...

01/03/2024

Presteigne Broadcast Hire Chooses Custom Consoles Module-...

Presteigne Broadcast Hire, one of Britain's leading providers of media-related equipment and services, has chosen Custom Consoles Module-R control room desk...

01/03/2024

Telestream Releases DIVA 9

Telestream , a leading provider of workflow automation, media processing, and distribution solutions, proudly announces the release of DIVA 9, a cutting-edge mi...

01/03/2024

EditShare unveils groundbreaking storage and workflow upg...

EditShare, the technology leader that enables storytellers to create and manage collaborative workflows, is celebrating 20 years of outstanding innovation at th...

01/03/2024

Merapar Opens USA Office and Hires Media and Entertainmen...

Merapar, the media technology and cloud software pioneer, today announced that it has initiated its next growth phase by opening a North America office and hiri...

01/03/2024

Rohde and Schwarz focuses on efficiency sustainability an...

Rohde & Schwarz will showcase the latest developments across its transmitter and media solutions at NAB 2024 (booth SU4039, Las Vegas Convention Center, 14 17...

01/03/2024

Newsbridge Unveils Next-Generation MXT-1-5 AI at the 202...

At the 2024 NAB Show, AI and cloud media company Newsbridge will showcase groundbreaking new features powered by the latest version of its award-winning AI inde...

01/03/2024

VisualOn Transforms Video Streaming Efficiency and Qualit...

2024 NAB Show VisualOn Exhibitor Preview April 14-17 Las Vegas Booth W3225 As video streaming consumption continues to grow, bandwidth usage and delivery ...

01/03/2024

Riedel Announces Strategic Partnership With Hibino Inters...

Riedel Communications today announced a new partnership with Hibino Intersound Corporation, one of Japan's leading distributors in the Pro AV industry, to e...

01/03/2024

Student Spotlight: Shivaraj Natraj

Student Spotlight: Shivaraj Natraj The vocalist, konnakol beatboxer, and percussionist reflects on his musical journey from Oman to India and beyond, and how ...

01/03/2024

Berklee to Present American Master Award to Arturo Sandoval

Berklee to Present American Master Award to Arturo Sandoval Berklee will recognize the Cuban-American legend's legacy and impact on jazz and Latin music. ...

01/03/2024

ITV sells share of BritBox International to BBC Studios

Following the streamers move into BBC Studios' Global Media & Streaming division, global CEO Reemah Sakaan will step down By Jenny Priestley Published: M...