
VICE Media Launches VICE Sports Brand VICE TV will shift primetime programming to sports-first By Ken Kerschbaumer, Editorial Director
Friday, December 13, 2024 - 12:49 pm
Print This Story | Subscribe
Story Highlights
To meet continued growth in global demand for sports programming, VICE Media has launched the VICE Sports brand, coupling it with a strategy of significantly expanded original sports programming.
VICE TV, its 40 million-plus-subscriber cable-television network in partnership with A+E, will shift its primetime programming to a sports-first model. As part of the strategic shift, VICE TV will co-produce and air seven original sports series early next year, with primetime programming blocks branded VICE Sports. Overall, the company will produce more than 50 hours of sports-themed docuseries, programs, events, and podcasts for global distribution across television and digital.
VICE's brand and history have always been about producing authentic, differentiated, and compelling content - from our hit series Gangs of London to HBO's VICE, says VICE Media CEO Bruce Dixon. Given that the demand for sports content around the world is greater than ever before, we are well-positioned to offer an alternative to the mainstream, airing not only on our own VICE TV network but across other media platforms.
Noting the success of hit franchises like Dark Side of The Ring, VICE TV President Pete Gaffney says, Now is the time to double-down and shift to a sports-focused programming model. We have several exciting new shows that we are co-producing alongside some of the biggest names in sports, who will partner with us to fuel the VICE Sports brand.
Adds Dixon, Audiences are looking for authentic sports content, and, while others have tried to emulate VICE's unique brand of storytelling, only we can deliver.
Anchoring the network's VICE Sports prime-time programming slate are original series Pitino: Red Storm Rising and Calipari: Razor's Edge, featuring two of the most prominent and controversial coaches in college basketball. In addition, VICE TV will air The Verdict and four original series from VICE Studios: Dark Side of the Cage, The Grudge, Sports Gone Wrong, and the highly anticipated sixth season of its signature franchise, Dark Side of the Ring.
Pitino: Red Storm Rising looks back at St. John's coach Rick Pitino's storied career and follows this season's Red Storm as the team works to end a long-running Big East title drought and earn a trip to the NCAA Tournament. Calipari: Razor's Edge, produced with Peyton Manning's Omaha Productions, is an intimate, all-access look at coach John Calipari's first season as head coach of the University of Arkansas Razorbacks, the team's quest for a national championship, and the winding road that landed him in Fayetteville. Both series premiere in February as a lead-in to March Madness.
We're excited to work with VICE TV on Calipari: Razor's Edge, a show that will give fans an inside look at Coach John Calipari's first season running the Arkansas men's basketball program, adds Manning. Coach Cal is a Hall of Fame coach and a legend in the sport. We expect this series to be the first of many future collaborations between Omaha and VICE as the company expands into more sports content.
To round out the roster of original sports series, VICE TV will acquire, license, and air more than 100 hours of additional sports programming - from popular sports podcasts to events. Programming includes Nightcap With Shannon Sharpe and Ochocinco: Recap, The Draymond Green Show With Baron Davis: Recap, previous seasons of American Ninja Warrior, PDC World Championship Darts, Arena Football One, and premium docuseries and event recaps from Red Bull.
VICE has a long track record of producing successful original sports-themed programming. The company has co-produced five seasons of the iconic wrestling docuseries Dark Side of the Ring with show creators Evan Husney and Jason Eisner, Uninterrupted: The Real Stories of Basketball with LeBron James' SpringHill Productions, Who Killed WCW with Dwayne The Rock' Johnson's Seven Bucks Productions, The American Gladiators Documentary and Stolen Gold for ESPN and Max Verstappen: Anatomy of a Champion for Viaplay.
We are open for business to partner with great talent to produce breakthrough sports content as we leverage our brand and history, says Vice Studios Co-President Danny Gabai. I have never been more excited about where we're headed across not only sports but scripted and non-scripted content in music, news, and other genres.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
10/04/2026
The Invisible OPEX Killer: Is Your Server Room Dragging You Down? In the broadcast world, we talk a lot about uptime. We talk about talent retention, latency...
10/04/2026
Imagine Communications will showcase its multiviewer portfolio at NAB Show 2026 (April 19-22, Booth N1328, Las Vegas Convention Center), including Prismon and t...
10/04/2026
Chyron has released PRIME VSAR 2.3, an update to its virtual set and augmented reality solution for broadcast. The release adds compatibility with Unreal Engine...
10/04/2026
Techex will exhibit at NAB Show 2026 (Booth W2267, April 19-23, Las Vegas Convention Center), demonstrating new tx darwin features including consumer multiview,...
10/04/2026
NDI will exhibit at NAB Show 2026, demonstrating its IP video ecosystem through live partner integrations, NDI 6.3 features, AI metadata workflows, and creator ...
10/04/2026
FOR-A has announced the acquisition of all shares of Tamu Radiance Corporation, a new company spun off from the Information Equipment Business of Tamura Corpora...
10/04/2026
InSync Technology will showcase new and updated video conversion products at NAB...
10/04/2026
TNT Sports and DAZN have announced a partnership to air monthly boxing events in the United States under the brand The Fight. The series will be promoted in p...
10/04/2026
Panasonic Projector and Display has announced the SQ3 Series of 4K LCD displays as part of its MEVIX professional display portfolio. All sizes will be available...
10/04/2026
Amagi has announced the addition of Agentic Media Operations to its Amagi NOW platform, integrating AI reasoning agents across its media supply chain workflows ...
10/04/2026
LTN has announced enhancements to its global IP video network targeting broadcasters transitioning from satellite distribution. The updates come ahead of US fed...
10/04/2026
Daktronics has installed new LED displays at Yankee Stadium, upgrading the main centerfield board, two flanking boards, and two ribbon displays spanning the 200...
10/04/2026
Harmonic has announced updates to its hybrid streaming solution, including Model Context Protocol (MCP) connectivity for AI applications, cloud-native deploymen...
10/04/2026
MultiDyne Video and Fiber Optic Systems will introduce two new fiber transport products at NAB Show 2026 (Booth C4425, April 19-22): the FiberSaver-10G waveleng...
10/04/2026
Telos Alliance and ip-studio will demonstrate STUDIO ZERO, a cloud-hosted virtual studio, at NAB Show 2026. First introduced at NAB Show 2023, STUDIO ZERO integ...
10/04/2026
d&b solutions, a London-based audio-visual, lighting, and media integration grou...
10/04/2026
ARRI and SmallHD have announced a new expansion license for ARRI's Hi-5 and Hi-5 SX hand units that displays lens data overlays on supported SmallHD monitor...
10/04/2026
Roku and the Banana Ball Championship League (BBCL) have announced an exclusive streaming partnership to bring five BBCL games to the Roku Sports Channel in 202...
10/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
10/04/2026
The Peabody Awards don't just recognize great storytelling, they spotlight t...
10/04/2026
After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted ...
10/04/2026
Powered and unpowered live PA ranges upgraded
Yamaha have just refreshed four of their hugely popular PA speaker ranges, delivering significant improvements...
10/04/2026
Underlying plug-in & VI technology now available to others
UJAM's latest announcement sees the company open up' Gorilla Engine, the development pla...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
NEWPORT BEACH, Calif., April 10, 2026 Bitcentral, a leading provider of professional media solutions for broadcast and digital video, will showcase its latest...
10/04/2026
Ikegami to Introduce Expanded Range of Broadcast Production Solutions at NAB 202...
10/04/2026
AJA Debuts SMPTE ST 2110 and openGear Solutions Ahead of NAB 2026
Brie Clayton April 10, 2026
0 Comments
New gear and updates address evolving hybrid ...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Frequency, the engine behind the worlds leading streaming television channels, today launched its AI platform for Frequency Studio, powering the entire channel ...
10/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
10/04/2026
J nger Audio Joins EBU ADM Integration Group as Founding Member to Help Advance...
10/04/2026
Five-part Sky Original drama airs nightly on Sky Mix and Sky Atlantic from 20 Ap...
09/04/2026
Staines-upon-Thames, UK, 09, April, 2026 - Yospace, the trusted leader in Dynam...
09/04/2026
just:play pro 2026 and just:live pro 2026 Sneak Preview News for NAB 2026
More Details:At NAB 2026, ToolsOnAir will showcase just:play pro 2026 and just:live p...
09/04/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS at NAB ...
09/04/2026
Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057).
The industry is moving quickly toward IP-based distribution as br...
09/04/2026
Global women's elite sports revenues are expected to reach at least $3 billi...
09/04/2026
Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...
09/04/2026
KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...
09/04/2026
With the 2025-26 NBA regular season concluded and the playoffs beginning next we...