VICE Media Launches VICE Sports Brand VICE TV will shift primetime programming to sports-first By Ken Kerschbaumer, Editorial Director
Friday, December 13, 2024 - 12:49 pm
Print This Story | Subscribe
Story Highlights
To meet continued growth in global demand for sports programming, VICE Media has launched the VICE Sports brand, coupling it with a strategy of significantly expanded original sports programming.
VICE TV, its 40 million-plus-subscriber cable-television network in partnership with A+E, will shift its primetime programming to a sports-first model. As part of the strategic shift, VICE TV will co-produce and air seven original sports series early next year, with primetime programming blocks branded VICE Sports. Overall, the company will produce more than 50 hours of sports-themed docuseries, programs, events, and podcasts for global distribution across television and digital.
VICE's brand and history have always been about producing authentic, differentiated, and compelling content - from our hit series Gangs of London to HBO's VICE, says VICE Media CEO Bruce Dixon. Given that the demand for sports content around the world is greater than ever before, we are well-positioned to offer an alternative to the mainstream, airing not only on our own VICE TV network but across other media platforms.
Noting the success of hit franchises like Dark Side of The Ring, VICE TV President Pete Gaffney says, Now is the time to double-down and shift to a sports-focused programming model. We have several exciting new shows that we are co-producing alongside some of the biggest names in sports, who will partner with us to fuel the VICE Sports brand.
Adds Dixon, Audiences are looking for authentic sports content, and, while others have tried to emulate VICE's unique brand of storytelling, only we can deliver.
Anchoring the network's VICE Sports prime-time programming slate are original series Pitino: Red Storm Rising and Calipari: Razor's Edge, featuring two of the most prominent and controversial coaches in college basketball. In addition, VICE TV will air The Verdict and four original series from VICE Studios: Dark Side of the Cage, The Grudge, Sports Gone Wrong, and the highly anticipated sixth season of its signature franchise, Dark Side of the Ring.
Pitino: Red Storm Rising looks back at St. John's coach Rick Pitino's storied career and follows this season's Red Storm as the team works to end a long-running Big East title drought and earn a trip to the NCAA Tournament. Calipari: Razor's Edge, produced with Peyton Manning's Omaha Productions, is an intimate, all-access look at coach John Calipari's first season as head coach of the University of Arkansas Razorbacks, the team's quest for a national championship, and the winding road that landed him in Fayetteville. Both series premiere in February as a lead-in to March Madness.
We're excited to work with VICE TV on Calipari: Razor's Edge, a show that will give fans an inside look at Coach John Calipari's first season running the Arkansas men's basketball program, adds Manning. Coach Cal is a Hall of Fame coach and a legend in the sport. We expect this series to be the first of many future collaborations between Omaha and VICE as the company expands into more sports content.
To round out the roster of original sports series, VICE TV will acquire, license, and air more than 100 hours of additional sports programming - from popular sports podcasts to events. Programming includes Nightcap With Shannon Sharpe and Ochocinco: Recap, The Draymond Green Show With Baron Davis: Recap, previous seasons of American Ninja Warrior, PDC World Championship Darts, Arena Football One, and premium docuseries and event recaps from Red Bull.
VICE has a long track record of producing successful original sports-themed programming. The company has co-produced five seasons of the iconic wrestling docuseries Dark Side of the Ring with show creators Evan Husney and Jason Eisner, Uninterrupted: The Real Stories of Basketball with LeBron James' SpringHill Productions, Who Killed WCW with Dwayne The Rock' Johnson's Seven Bucks Productions, The American Gladiators Documentary and Stolen Gold for ESPN and Max Verstappen: Anatomy of a Champion for Viaplay.
We are open for business to partner with great talent to produce breakthrough sports content as we leverage our brand and history, says Vice Studios Co-President Danny Gabai. I have never been more excited about where we're headed across not only sports but scripted and non-scripted content in music, news, and other genres.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
VICE Media Launches VICE Sports Brand VICE TV will shift primetime programming to sports-first By Ken Kerschbaumer, Editorial Director 
