VICE Media Launches VICE Sports Brand VICE TV will shift primetime programming to sports-first By Ken Kerschbaumer, Editorial Director
Friday, December 13, 2024 - 12:49 pm
Print This Story | Subscribe
Story Highlights
To meet continued growth in global demand for sports programming, VICE Media has launched the VICE Sports brand, coupling it with a strategy of significantly expanded original sports programming.
VICE TV, its 40 million-plus-subscriber cable-television network in partnership with A+E, will shift its primetime programming to a sports-first model. As part of the strategic shift, VICE TV will co-produce and air seven original sports series early next year, with primetime programming blocks branded VICE Sports. Overall, the company will produce more than 50 hours of sports-themed docuseries, programs, events, and podcasts for global distribution across television and digital.
VICE's brand and history have always been about producing authentic, differentiated, and compelling content - from our hit series Gangs of London to HBO's VICE, says VICE Media CEO Bruce Dixon. Given that the demand for sports content around the world is greater than ever before, we are well-positioned to offer an alternative to the mainstream, airing not only on our own VICE TV network but across other media platforms.
Noting the success of hit franchises like Dark Side of The Ring, VICE TV President Pete Gaffney says, Now is the time to double-down and shift to a sports-focused programming model. We have several exciting new shows that we are co-producing alongside some of the biggest names in sports, who will partner with us to fuel the VICE Sports brand.
Adds Dixon, Audiences are looking for authentic sports content, and, while others have tried to emulate VICE's unique brand of storytelling, only we can deliver.
Anchoring the network's VICE Sports prime-time programming slate are original series Pitino: Red Storm Rising and Calipari: Razor's Edge, featuring two of the most prominent and controversial coaches in college basketball. In addition, VICE TV will air The Verdict and four original series from VICE Studios: Dark Side of the Cage, The Grudge, Sports Gone Wrong, and the highly anticipated sixth season of its signature franchise, Dark Side of the Ring.
Pitino: Red Storm Rising looks back at St. John's coach Rick Pitino's storied career and follows this season's Red Storm as the team works to end a long-running Big East title drought and earn a trip to the NCAA Tournament. Calipari: Razor's Edge, produced with Peyton Manning's Omaha Productions, is an intimate, all-access look at coach John Calipari's first season as head coach of the University of Arkansas Razorbacks, the team's quest for a national championship, and the winding road that landed him in Fayetteville. Both series premiere in February as a lead-in to March Madness.
We're excited to work with VICE TV on Calipari: Razor's Edge, a show that will give fans an inside look at Coach John Calipari's first season running the Arkansas men's basketball program, adds Manning. Coach Cal is a Hall of Fame coach and a legend in the sport. We expect this series to be the first of many future collaborations between Omaha and VICE as the company expands into more sports content.
To round out the roster of original sports series, VICE TV will acquire, license, and air more than 100 hours of additional sports programming - from popular sports podcasts to events. Programming includes Nightcap With Shannon Sharpe and Ochocinco: Recap, The Draymond Green Show With Baron Davis: Recap, previous seasons of American Ninja Warrior, PDC World Championship Darts, Arena Football One, and premium docuseries and event recaps from Red Bull.
VICE has a long track record of producing successful original sports-themed programming. The company has co-produced five seasons of the iconic wrestling docuseries Dark Side of the Ring with show creators Evan Husney and Jason Eisner, Uninterrupted: The Real Stories of Basketball with LeBron James' SpringHill Productions, Who Killed WCW with Dwayne The Rock' Johnson's Seven Bucks Productions, The American Gladiators Documentary and Stolen Gold for ESPN and Max Verstappen: Anatomy of a Champion for Viaplay.
We are open for business to partner with great talent to produce breakthrough sports content as we leverage our brand and history, says Vice Studios Co-President Danny Gabai. I have never been more excited about where we're headed across not only sports but scripted and non-scripted content in music, news, and other genres.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
VICE Media Launches VICE Sports Brand VICE TV will shift primetime programming to sports-first By Ken Kerschbaumer, Editorial Director 
