At the Adobe MAX creativity conference this week, Adobe announced updates to its Adobe Creative Cloud products, including Premiere Pro and After Effects, as well as to Substance 3D products and the Adobe video ecosystem.
These apps are accelerated by NVIDIA RTX and GeForce RTX GPUs - in the cloud or running locally on RTX AI PCs and workstations.
One of the most highly anticipated features is Generative Extend in Premiere Pro (beta), which uses generative AI to seamlessly add frames to the beginning or end of a clip. Powered by the Firefly Video Model, it's designed to be commercially safe and only trained on content Adobe has permission to use, so artists can create with confidence.
Adobe Substance 3D Collection apps offer numerous RTX-accelerated features for 3D content creation, including ray tracing, AI delighting and upscaling, and image-to-material workflows powered by Adobe Firefly.
Substance 3D Viewer, entering open beta at Adobe MAX, is designed to unlock 3D in 2D design workflows by allowing 3D files to be opened, viewed and used across design teams. This will improve interoperability with other RTX-accelerated Adobe apps like Photoshop.
Adobe Firefly integrations have also been added to Substance 3D Collection apps, including Text to Texture, Text to Pattern and Image to Texture tools in Substance 3D Sampler, as well as Generative Background in Substance 3D Stager, to further enhance the 3D content creation with generative AI.
The October NVIDIA Studio Driver, designed to optimize creative apps, will be available for download tomorrow. For automatic Studio Driver notifications, as well as easy access to apps like NVIDIA Broadcast, download the NVIDIA app beta.
Video Editing Evolved Adobe Premiere Pro has transformed video editing workflows over the last four years with features like Auto Reframe and Scene Edit Detection.
The recently launched GPU-accelerated Enhance Speech, AI Audio Category Tagging and Filler Word Detection features allow editors to use AI to intelligently cut and modify video scenes.
The Adobe Firefly Video Model - now available in limited beta at Firefly.Adobe.com - brings generative AI to video, marking the next advancement in video editing. It allows users to create and edit video clips using simple text prompts or images, helping fill in content gaps without having to reshoot, extend or reframe takes. It can also be used to create video clip prototypes as inspiration for future shots.
Topaz Labs has introduced a new plug-in for Adobe After Effects, a video enhancement software that uses AI models to improve video quality. This gives users access to enhancement and motion deblur models for sharper, clearer video quality. Accelerated on GeForce RTX GPUs, these models run nearly 2.5x faster on the GeForce RTX 4090 Laptop GPU compared with the MacBook Pro M3 Max.
Stay tuned for NVIDIA TensorRT enhancements and more Topaz Video AI effects coming to the After Effects plug-in soon.
3D Super Powered The Substance 3D Collection is revolutionizing the ideation stage of 3D creation with powerful generative AI features in Substance 3D Sampler and Stager.
Sampler's Text to Texture, Text to Pattern and Image to Texture tools, powered by Adobe Firefly, allow artists to rapidly generate reference images from simple prompts that can be used to create parametric materials.
Stager's Generative Background feature helps designers explore backgrounds for staging 3D models, using text descriptions to generate images. Stager can then match lighting and camera perspective, allowing designers to explore more variations faster when iterating and mocking up concepts.
Substance 3D Viewer also offers a connected workflow with Photoshop, where 3D models can be placed into Photoshop projects and edits made to the model in Viewer will be automatically sent back to the Photoshop project. GeForce RTX GPU hardware acceleration and ray tracing provide smooth movement in the viewport, producing up to 80% higher frames per second on the GeForce RTX 4060 Laptop GPU compared to the MacBook M3 Pro.
There are also new Firefly-powered features in Substance 3D Viewer, like Text to 3D and 3D Model to Image, that combine text prompts and 3D objects to give artists more control when generating new scenes and variations.
The latest After Effects release features an expanded range of 3D tools that enable creators to embed 3D animations, cast ultra-realistic shadows on 2D objects and isolate effects in 3D space.
After Effects now also has an RTX GPU-powered Advanced 3D Renderer that accelerates the processing-intensive and time-consuming task of applying HDRI lighting - lowering creative barriers to entry while improving content realism. Rendering can be done 30% faster on a GeForce RTX 4090 GPU over the previous generation.
Pairing Substance 3D with After Effects native and fast 3D integration allows artists to significantly boost the visual quality of 3D in After Effects with precision texturing and access to more than 20,000 parametric 3D materials, IBL environment lights and 3D models.
Follow NVIDIA Studio on Instagram, X and Facebook. Access tutorials on the Studio YouTube channel and get updates directly in your inbox by subscribing to the Studio newsletter.
Generative AI is transforming gaming, videoconferencing and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
North America Stories
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
19/05/2026
Back to All News
Netflix Unveils the Trailer for RAFA, the Documentary Series A...
19/05/2026
Back to All News
Netflix Expands Consumer Products Footprint with Strategic Con...
19/05/2026
Matt Derella Expands Leadership Across LinkedIn Ads and Microsoft Advertising Published on May 19, 2026 Categories: Company News
LinkedIn Corporate Commun...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
At the Adobe MAX creativity conference this week, Adobe announced updates to its Adobe Creative Cloud products, including Premiere Pro and After Effects, as well as to Substance 3D products and the Adobe video ecosystem.
