At the Adobe MAX creativity conference this week, Adobe announced updates to its Adobe Creative Cloud products, including Premiere Pro and After Effects, as well as to Substance 3D products and the Adobe video ecosystem.
These apps are accelerated by NVIDIA RTX and GeForce RTX GPUs - in the cloud or running locally on RTX AI PCs and workstations.
One of the most highly anticipated features is Generative Extend in Premiere Pro (beta), which uses generative AI to seamlessly add frames to the beginning or end of a clip. Powered by the Firefly Video Model, it's designed to be commercially safe and only trained on content Adobe has permission to use, so artists can create with confidence.
Adobe Substance 3D Collection apps offer numerous RTX-accelerated features for 3D content creation, including ray tracing, AI delighting and upscaling, and image-to-material workflows powered by Adobe Firefly.
Substance 3D Viewer, entering open beta at Adobe MAX, is designed to unlock 3D in 2D design workflows by allowing 3D files to be opened, viewed and used across design teams. This will improve interoperability with other RTX-accelerated Adobe apps like Photoshop.
Adobe Firefly integrations have also been added to Substance 3D Collection apps, including Text to Texture, Text to Pattern and Image to Texture tools in Substance 3D Sampler, as well as Generative Background in Substance 3D Stager, to further enhance the 3D content creation with generative AI.
The October NVIDIA Studio Driver, designed to optimize creative apps, will be available for download tomorrow. For automatic Studio Driver notifications, as well as easy access to apps like NVIDIA Broadcast, download the NVIDIA app beta.
Video Editing Evolved Adobe Premiere Pro has transformed video editing workflows over the last four years with features like Auto Reframe and Scene Edit Detection.
The recently launched GPU-accelerated Enhance Speech, AI Audio Category Tagging and Filler Word Detection features allow editors to use AI to intelligently cut and modify video scenes.
The Adobe Firefly Video Model - now available in limited beta at Firefly.Adobe.com - brings generative AI to video, marking the next advancement in video editing. It allows users to create and edit video clips using simple text prompts or images, helping fill in content gaps without having to reshoot, extend or reframe takes. It can also be used to create video clip prototypes as inspiration for future shots.
Topaz Labs has introduced a new plug-in for Adobe After Effects, a video enhancement software that uses AI models to improve video quality. This gives users access to enhancement and motion deblur models for sharper, clearer video quality. Accelerated on GeForce RTX GPUs, these models run nearly 2.5x faster on the GeForce RTX 4090 Laptop GPU compared with the MacBook Pro M3 Max.
Stay tuned for NVIDIA TensorRT enhancements and more Topaz Video AI effects coming to the After Effects plug-in soon.
3D Super Powered The Substance 3D Collection is revolutionizing the ideation stage of 3D creation with powerful generative AI features in Substance 3D Sampler and Stager.
Sampler's Text to Texture, Text to Pattern and Image to Texture tools, powered by Adobe Firefly, allow artists to rapidly generate reference images from simple prompts that can be used to create parametric materials.
Stager's Generative Background feature helps designers explore backgrounds for staging 3D models, using text descriptions to generate images. Stager can then match lighting and camera perspective, allowing designers to explore more variations faster when iterating and mocking up concepts.
Substance 3D Viewer also offers a connected workflow with Photoshop, where 3D models can be placed into Photoshop projects and edits made to the model in Viewer will be automatically sent back to the Photoshop project. GeForce RTX GPU hardware acceleration and ray tracing provide smooth movement in the viewport, producing up to 80% higher frames per second on the GeForce RTX 4060 Laptop GPU compared to the MacBook M3 Pro.
There are also new Firefly-powered features in Substance 3D Viewer, like Text to 3D and 3D Model to Image, that combine text prompts and 3D objects to give artists more control when generating new scenes and variations.
The latest After Effects release features an expanded range of 3D tools that enable creators to embed 3D animations, cast ultra-realistic shadows on 2D objects and isolate effects in 3D space.
After Effects now also has an RTX GPU-powered Advanced 3D Renderer that accelerates the processing-intensive and time-consuming task of applying HDRI lighting - lowering creative barriers to entry while improving content realism. Rendering can be done 30% faster on a GeForce RTX 4090 GPU over the previous generation.
Pairing Substance 3D with After Effects native and fast 3D integration allows artists to significantly boost the visual quality of 3D in After Effects with precision texturing and access to more than 20,000 parametric 3D materials, IBL environment lights and 3D models.
Follow NVIDIA Studio on Instagram, X and Facebook. Access tutorials on the Studio YouTube channel and get updates directly in your inbox by subscribing to the Studio newsletter.
Generative AI is transforming gaming, videoconferencing and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
North America Stories
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
At the Adobe MAX creativity conference this week, Adobe announced updates to its Adobe Creative Cloud products, including Premiere Pro and After Effects, as well as to Substance 3D products and the Adobe video ecosystem.
