Sony Pixel Power calrec Sony

MAXimum AI: RTX-Accelerated Adobe AI-Powered Features Speed Up Content Creation

14/10/2024

At the Adobe MAX creativity conference this week, Adobe announced updates to its Adobe Creative Cloud products, including Premiere Pro and After Effects, as well as to Substance 3D products and the Adobe video ecosystem.

These apps are accelerated by NVIDIA RTX and GeForce RTX GPUs - in the cloud or running locally on RTX AI PCs and workstations.

One of the most highly anticipated features is Generative Extend in Premiere Pro (beta), which uses generative AI to seamlessly add frames to the beginning or end of a clip. Powered by the Firefly Video Model, it's designed to be commercially safe and only trained on content Adobe has permission to use, so artists can create with confidence.

Adobe Substance 3D Collection apps offer numerous RTX-accelerated features for 3D content creation, including ray tracing, AI delighting and upscaling, and image-to-material workflows powered by Adobe Firefly.

Substance 3D Viewer, entering open beta at Adobe MAX, is designed to unlock 3D in 2D design workflows by allowing 3D files to be opened, viewed and used across design teams. This will improve interoperability with other RTX-accelerated Adobe apps like Photoshop.

Adobe Firefly integrations have also been added to Substance 3D Collection apps, including Text to Texture, Text to Pattern and Image to Texture tools in Substance 3D Sampler, as well as Generative Background in Substance 3D Stager, to further enhance the 3D content creation with generative AI.

The October NVIDIA Studio Driver, designed to optimize creative apps, will be available for download tomorrow. For automatic Studio Driver notifications, as well as easy access to apps like NVIDIA Broadcast, download the NVIDIA app beta.

Video Editing Evolved Adobe Premiere Pro has transformed video editing workflows over the last four years with features like Auto Reframe and Scene Edit Detection.

The recently launched GPU-accelerated Enhance Speech, AI Audio Category Tagging and Filler Word Detection features allow editors to use AI to intelligently cut and modify video scenes.

The Adobe Firefly Video Model - now available in limited beta at Firefly.Adobe.com - brings generative AI to video, marking the next advancement in video editing. It allows users to create and edit video clips using simple text prompts or images, helping fill in content gaps without having to reshoot, extend or reframe takes. It can also be used to create video clip prototypes as inspiration for future shots.

Topaz Labs has introduced a new plug-in for Adobe After Effects, a video enhancement software that uses AI models to improve video quality. This gives users access to enhancement and motion deblur models for sharper, clearer video quality. Accelerated on GeForce RTX GPUs, these models run nearly 2.5x faster on the GeForce RTX 4090 Laptop GPU compared with the MacBook Pro M3 Max.

Stay tuned for NVIDIA TensorRT enhancements and more Topaz Video AI effects coming to the After Effects plug-in soon.

3D Super Powered The Substance 3D Collection is revolutionizing the ideation stage of 3D creation with powerful generative AI features in Substance 3D Sampler and Stager.

Sampler's Text to Texture, Text to Pattern and Image to Texture tools, powered by Adobe Firefly, allow artists to rapidly generate reference images from simple prompts that can be used to create parametric materials.

Stager's Generative Background feature helps designers explore backgrounds for staging 3D models, using text descriptions to generate images. Stager can then match lighting and camera perspective, allowing designers to explore more variations faster when iterating and mocking up concepts.

Substance 3D Viewer also offers a connected workflow with Photoshop, where 3D models can be placed into Photoshop projects and edits made to the model in Viewer will be automatically sent back to the Photoshop project. GeForce RTX GPU hardware acceleration and ray tracing provide smooth movement in the viewport, producing up to 80% higher frames per second on the GeForce RTX 4060 Laptop GPU compared to the MacBook M3 Pro.

There are also new Firefly-powered features in Substance 3D Viewer, like Text to 3D and 3D Model to Image, that combine text prompts and 3D objects to give artists more control when generating new scenes and variations.

The latest After Effects release features an expanded range of 3D tools that enable creators to embed 3D animations, cast ultra-realistic shadows on 2D objects and isolate effects in 3D space.

After Effects now also has an RTX GPU-powered Advanced 3D Renderer that accelerates the processing-intensive and time-consuming task of applying HDRI lighting - lowering creative barriers to entry while improving content realism. Rendering can be done 30% faster on a GeForce RTX 4090 GPU over the previous generation.

Pairing Substance 3D with After Effects native and fast 3D integration allows artists to significantly boost the visual quality of 3D in After Effects with precision texturing and access to more than 20,000 parametric 3D materials, IBL environment lights and 3D models.

Follow NVIDIA Studio on Instagram, X and Facebook. Access tutorials on the Studio YouTube channel and get updates directly in your inbox by subscribing to the Studio newsletter.

Generative AI is transforming gaming, videoconferencing and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
LINK: https://blogs.nvidia.com/blog/studio-adobe-max-firefly-ai-substance-3d...
See more stories from nvidia

North America Stories

30/10/2025

FCC Plans Nov. 20 Open Meeting, Provides Shutdown Update

WASHINGTON Federal Communications Commission Chair Brendan Carr has called for an end to the government shutdown while providing some updates on the agency'...

30/10/2025

Carr Issues Draft Proposal for More C-Band Spectrum Sales

WASHINGTON Federal Communications Commission Chair Brendan Carr has announced that he has circulated a proposal for the FCC to auction additional mid-band spect...

29/10/2025

MLS, EDGE Sound Research To Debut Immersive Embodied Sound' at LAFC vs. Austin FC Playoff Match

MLS, EDGE Sound Research To Debut Immersive Embodied Sound' at LAFC vs. Aus...

29/10/2025

SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLAY

SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLA...

29/10/2025

World Series 2025: How Audio Is Transported Around the Sites and Beyond

World Series 2025: How Audio Is Transported Around the Sites and BeyondThe signals also move not just between two countries but around the globeBy Dan Daley, Au...

29/10/2025

Inside the Archives: Celebrating Archives Month Through Sundance Film Festival Films

A still from 306 Hollywood, a film by sibling filmmakers Jonathan Bogar n and El...

29/10/2025

Riedel Names Ulrich Voigt Director of Live Production Solutions

WUPPERTAL, Germany Riedel Communications has hired Ulrich Voigt as director, live production solutions, taking over the leadership of its SimplyLive business fr...

29/10/2025

Sinclair Taps Mark Martin to Lead Stations in Oklahoma

OKLAHOMA CITY and TULSA, Okla. Sinclair has named Mark Martin as vice president and general manager of KOKH-KOCB Oklahoma City and KTUL Tulsa....

29/10/2025

iSpot Taps Julie Van Ullen as President and Chief Revenue Officer

BELLEVUE, Wash. Julie Van Ullen has joined cross-platform TV ad measurement company iSpot as president and chief revenue officer....

29/10/2025

Lawo Delivers Audio, IP Infrastructure for New Swiss OB Vehicle

Brutal g et, a Swiss broadcast services provider, has rolled out a state-of-the-art outside broadcast (OB) vehicle built on a Lawo AoIP (audio-over-internet pro...

29/10/2025

FCC Commissioner Olivia Trusty Announces Temporary Staff Changes

WASHINGTON FCC Commissioner Olivia Trusty has announced a temporary staff change in her office....

29/10/2025

Berklee Valencia Talent Helps Score Alejandro Amenbar's El cautivo

Berklee Valencia Talent Helps Score Alejandro Amen bar's El cautivo Faculty and alumni from Berklee Valencia's scoring for film, television, and video...

29/10/2025

Disney Takes Ownership of Fubo

The Walt Disney Company today announced they have closed their transaction to combine Fubo's business with Disney's Hulu + Live TV business....

29/10/2025

Ulrich Voigt

WUPPERTAL, Germany Riedel Communications has hired Ulrich Voigt as director, live production solutions, taking over the leadership of its SimplyLive business fr...

29/10/2025

MLS To Unveil Immersive Embodied Sound' During Playoff Match

LOS ANGELES Major League Soccer will introduce a broadcast audio enhancement tonight during the LAFC vs. Austin FC playoff match....

29/10/2025

ESPN, Sony Ink Deal to Expand Animated Altcasts for 2025-26

ESPN said it will produce animated telecasts for NFL, NHL, NBA and WNBA games across The Walt Disney Co. and ESPN platforms during the 2025-26 season under an a...

29/10/2025

FCC Approves Notice of Proposed Rulemaking on NextGen TV

WASHINGTON Despite the government shutdown, the Federal Communications Commission has passed, with some revisions, a previously announced Notice of Proposed Rul...

29/10/2025

Start of Filming for Daniel Snchez Arvalo's New Netflix Movie

Back to All News Start of Filming for Daniel S nchez Ar valos New Netflix Movie Entertainment 29 October 2025 GlobalSpain Link copied to clipboard The fil...

29/10/2025

Into the Omniverse: Open World Foundation Models Generate Synthetic Worlds for Physical AI Development

Editor's note: This post is part of Into the Omniverse, a series focused on ...

28/10/2025

SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPN

SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...

28/10/2025

Elevating the Experience: AI and Data Take Ryder Cup to the Next Level

Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran Tuesday, October 28, 2025 - 10:25 Print This Story NBC produced th...

28/10/2025

Conquering the Air (Waves): Taking a Close Up Look at the IBC Accelerator Private 5G from Land to Sea to Sky'

Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...

28/10/2025

World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Action With Pre/Postgame Coverage

World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...

28/10/2025

The Thing with Feathers Brings the Horror of Grief to the Screen

Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

28/10/2025

Football Scores Extra Points for Multi-Platform Companies in Nielsen's September Media Distributor Gauge

Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth ...

28/10/2025

Scripps to Sell WRTV to Circle City Broadcasting for $83 million

CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...

28/10/2025

Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music Business Schools List

Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...

28/10/2025

Survey: Consumers Rank AI as a Major Influence on Their Shopping Decisions

NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...

28/10/2025

Broadcast Tech Pioneer Charlie Jablonski Has Died

Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...

28/10/2025

Bitmovin Unveils Real-Time Observability Solution for Video Streaming

VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...

28/10/2025

LucidLink Now Integrated With Adobe Frame.io

LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....

28/10/2025

Mediagenix Joins AWS ISV Accelerate Program

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...

28/10/2025

Lightware Taurus product family introduces 5K support

Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus platform, which now delivers flawless...

28/10/2025

Hiltron to Promote its Broad Range of Satcom Products and...

Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...

28/10/2025

Open Broadcast Systems Selects Media Consulting and Servi...

Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France. With over twenty years of experi...

28/10/2025

Bitmovin Unveils Real-Time Observability Solution for Vid...

Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...

28/10/2025

Ease Live Powers Interactive Champions League Viewer Expe...

Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...

28/10/2025

LucidLink unveils Frame io integration and expanded mobil...

LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...

28/10/2025

Nick Hascenez Named GM of WNDU South Bend

ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....

28/10/2025

Applications Open for Berklee Fenway Neighborhood Improvement Grant

Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...

28/10/2025

NAB New York 2025 Recap: AI, Cloud, and Hybrid Take Center Stage

From live broadcast innovation to post-production intelligence, NAB New York 2025 showcased how rapidly media workflows are evolving toward AI-driven, hybrid, a...

28/10/2025

NVIDIA and US Technology Leaders Unveil AI Factory Design to Modernize Government and Secure the Nation

Governments everywhere are racing to harness the power of AI - but legacy infras...

28/10/2025

NVIDIA IGX Thor Robotics Processor Brings Real-Time Physical AI to the Industrial and Medical Edge

AI is moving from the digital world into the physical one. Across factory floors...

28/10/2025

NVIDIA Open Sources Aerial Software to Accelerate AI-Native 6G

NVIDIA is delivering the telecom industry a major boost in open-source software for building AI-native 5G and 6G networks. NVIDIA Aerial software will soon be ...

28/10/2025

NVIDIA and General Atomics Advance Commercial Fusion Energy

The race to bottle a star now runs on AI. NVIDIA, General Atomics and a team of international partners have built a high-fidelity, AI-enabled digital twin for ...

28/10/2025

NVIDIA, NPS Commission the Navy's AI Flagship for Training Tomorrow's Leaders

Along the Pacific Ocean in Monterey, California, the Naval Postgraduate School (...

28/10/2025

Fueling Economic Development Across the US: How NVIDIA Is Empowering States, Municipalities and Universities to Drive Innovation

To democratize access to AI technology nationwide, AI education and deployment c...

28/10/2025

NVIDIA AI Physics Transforms Aerospace and Automotive Design, Accelerating Engineering by 500x

Leading technology companies in aerospace and automotive are accelerating their ...