Sony Pixel Power calrec Sony

Relo Metrics Expands Broadcast Measurement Internationall...

29/11/2023

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). Relo Metrics will provide complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international markets to ensure clients see the full scope of the value their partnerships bring. This comes as the continued growth and popularity of football, women's sports, basketball, Formula 1, tennis, cricket, rugby, and cycling across the globe attracts more fans, viewers, and customers.

Relo Metrics has already been providing the European market with sponsorship valuation data across social media for years. This expanded offering now allows the company to become one of the only omnichannel providers of sponsorship valuation data globally. By offering a consistent, single-provider solution that includes data and software, Relo Metrics ensures data uniformity and accuracy across different markets. This expanded approach is not limited to major sports; it extends to emerging and women s sports, enhancing revenue growth and market understanding.

International markets covered include:

European markets: Austria, Belgium (National), Belgium (North), Belgium (South), Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Spain, Sweden, Switzerland (French), Switzerland (German), Switzerland (Italian), Switzerland (National), Turkey, United Kingdom,

Other markets: United States, Australia (Regional), Canada (English), Canada (National), Canada (Quebec), India, Indonesia (FTA channels), Israel, Japan (Kansai), Japan (Kanto), Japan (Nagoya), New Zealand, Malaysia, the Philippines, Saudi Arabia, South Africa, South Korea, Thailand (FTA channels), Vietnam

Expanding coverage to layer in broadcast with social media measurement is a monumental move for Relo Metrics. Based on research pulled from the Relo Census dataset, from Sep 2022 to Oct 2023, in total for all US major leagues (MLB, NBA, NFL, NHL, MLS, WNBA), there was $9.9B in Sponsor Media Value (SMV) generated from broadcast, as compared to $1.2B from social. Meaning broadcast represents a huge majority (up to approximately 80%) of the sponsor media value that will now be measured in a single platform view.

Established as a market leader in sports analytics, Relo Metrics offers comprehensive, near-real-time data on sponsor exposure across live broadcasts, social media, and streaming platforms. The company s innovative approach has empowered brands, teams, and leagues to optimize their sponsorship investments efficiently. With the recent launch of Relo Census, the company is now extending this innovative approach worldwide, beginning with an ambitious rollout in EMEA and eventually reaching over 100 markets.

The expansion of Relo Metrics and the introduction of international broadcast measurement, combined with our existing social media business, represent a paradigm shift in how sports sponsorship is analyzed and valued, and the business processes enabled by software and scaled data will create efficiencies for buyers and sellers of sports sponsorship, commented Jay Prasad, CEO of Relo Metrics. This move not only positions Relo Metrics as a leader in sports analytics but also paves the way for a more dynamic, responsive approach to sports marketing in EMEA and globally.
LINK: https://kitplus.com/news/relo-metrics-expands-broadcast-measurement-in...
See more stories from tvbay

More from TV-Bay

26/02/2024

Riedels Bolero Elevates Wireless Communication for the Pe...

Riedel Communications today announced that the Teatro Real opera house, Spain s premier institution for the performing and musical arts, has upgraded its wirele...

26/02/2024

SDVI to Showcase Productivity Gains Enabled by Rally at 2...

Booth W2313 At the 2024 NAB Show, SDVI will demonstrate how its Rally media supply chain management platform enables media companies to optimize the productivi...

26/02/2024

Esteemed Country Music Engineer Steve Marcantonio Finds P...

With a passion for both music and technology, GRAMMY Award-winning Engineer Steve Marcantonio has dedicated his life to crafting songs while simultaneously try...

26/02/2024

Accedo Collaborates with Qualcomm to Accelerate XR Market...

Global video solutions provider, Accedo, in collaboration with Qualcomm Technologies, Inc., a leading enabler shaping the XR industry, announced the development...

26/02/2024

METexpo - PHABRIX Test and Measurement showcase set for r...

Test & measurement innovator, PHABRIX, has announced that its Distributor Partner for Australia, AV Group Technologies, will be exhibiting several of its class-...

26/02/2024

PlayBox Neo Reports Successful FOMEX 2024

PlayBox Neo confirms a well attended and successful Future of Media Exhibition (FOMEX), held at the Arena Riyadh in the Saudi Arabian capital from Monday 19 thr...

26/02/2024

Dejero to Present Compact Mobile Internet Connectivity So...

NAB Booth SL9075 Dejero will be showcasing its EnGo 3x 5G mobile video transmitter with GateWay mode at NAB. The two-in-one device goes beyond live video stre...

22/02/2024

PlayBox Neo Selected for Full-Scale Playout at Florida G...

A government access television station in the Sunshine State has committed to modernizing their playout capabilities with a full-scale system from PlayBox Neo. ...

22/02/2024

Actus Digital Unveils New Monitoring Standard Featuring...

Actus Digital, a global leader in the intelligent monitoring platform sector, is prepared to make a substantial impact at METexpo 2024, the premier broadcast an...

22/02/2024

EMG GRAVITY MEDIA ANNOUNCES NEW EXECUTIVE LEADERSHIP TEA...

Actus Digital, a global leader in the intelligent monitoring platform sector, is prepared to make a substantial impact at METexpo 2024, the premier broadcast an...

22/02/2024

Maxon Release Offers Apple M3 Optimization Streamlined Wo...

Maxon, developers of professional software solutions for editors, filmmakers, motion designers, visual effects artists, and creators of all types, today announc...

22/02/2024

Central Control Integrates Magewell Production and IP Con...

Magewell and Central Control announced today that the newest version of the latter's show control application now offers integrated support for two of Magew...

22/02/2024

Emotion Systems and CIS Group partnership focuses on grow...

Emotion Systems, the provider of practical solutions to real-world professional audio problems, has formed a new partnership with CIS Group. With existing custo...

22/02/2024

Micro LED Panels and AlfaArt from FOR-A Strategic Partner...

Revolutionary Micro LED panels along with a new line of turnkey LED displays and media processor and players from Alfalite will be an integral part of the FOR-A...

22/02/2024

Acronis Sets the New Standard in Cybersecurity and Data P...

Acronis, a leading provider of cyber protection, is proud to introduce the latest release of its flagship product Acronis Cyber Protect 16. Acronis Cyber Prot...

22/02/2024

NRJ Audio chooses Eolementhe to optimise its audience mea...

The NRJ group holds a leading position in radio with its four national networks: NRJ, Nostalgie, Ch rie FM and Rire & Chansons. The radio division offers conten...

22/02/2024

Vinten Predicts Every Move with VEGA Presenter Tracking

Vinten, a leading provider of robotic camera support systems and a Videndum brand, has announced the release of version 1.1 of its VEGA Control System Software,...

22/02/2024

Quasar Science Introduces Ossium Ladder - A New Flexible...

Quasar Science, a leading provider of advanced lighting solutions and a Videndum brand, has announced the release of the Ossium Ladder, a flexible tube light ri...

22/02/2024

Sachtler Draws on Cinematic Heritage to Create New Series...

Sachtler, a leading manufacturer of camera support and accessories for broadcast and cinematography, and a Videndum brand, has launched a new range of fluid hea...

21/02/2024

Vizrt brings secure sports analysis to the cloud followin...

Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces the successful completion of the Amazon Web Services...

21/02/2024

Quicklink Studio connects 80 countries during MTA Interna...

MTA International, a globally broadcasted, non-profit satellite television network, have adopted Quicklink Studio (ST55) to incorporate over 100 communities fro...

21/02/2024

OOONA Collaborates with BSLBT to Pioneer Course for Deaf...

OOONA, a global provider of professional management and production tools for the media localisation industry, today announced its collaboration with the British...

21/02/2024

Platform Communications launches expanded content marketi...

Platform Communications, the team behind some of the most talked about brands in media and technology, announces the appointment of James McKeown as Director, l...

21/02/2024

Mediaset Spain revamps the news sets of Telecinco and Cua...

The media group Mediaset Espa a has revamped the news studios of its free-to-air TV channels Telecinco and Cuatro with Alfalite's LED screens. The integrato...

21/02/2024

Ateme Enhances Personalized Advertising with the Latest A...

Ateme, the global leader in video compression, delivery, and streaming solutions, announces the integration of the latest HLS Interstitials specification from A...

21/02/2024

Zixi And Verizon Business Team To Offer Next Generation 5...

Zixi, the industry leader for enabling dependable, low latency, live broadcast-quality video over any IP network, and provider of the award-winning Software-Def...

21/02/2024

Bitcentral partners with Argoid AI to drive personalized...

Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, today announces its partnership with Argoid AI, a leader in...

21/02/2024

Pebble upgrades Bahrain TV to Next-Generation Solutions

Pebble, the leading automation, content management, and integrated channel specialist, is pleased to announce that long-standing customer Bahrain TV has migrate...

21/02/2024

Custom Consoles to Introduce Latest-Generation M-Desk Tec...

Custom Consoles announces its trade show lineup for 2024. The company will exhibit examples of its latest control room consoles on stand 5/L40 at The Security E...

21/02/2024

Mediaproxy LogServer forms part of BCEs new Media as a Se...

Mediaproxy, the global standard for software-based IP compliance solutions, has worked with BCE to install its LogServer compliance technology in the European s...

21/02/2024

Qube Installs PMC Monitors In Four Of Its Production Room...

Qube, the world's first members' studio for musicians, podcasters and content creators, has invested in PMC result6 nearfield monitors for four of its p...

17/02/2024

ATLinkage Elevates Event Production Communications Adding...

Riedel Communications today announced that Japan's ATLinkage, a provider of video production and distribution solutions for large-scale live venues, is enha...

17/02/2024

James Biro Joins Advanced Systems Group as Senior Account...

Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, announces the appointment of Jimmy Biro as a Senior Account Executive...

17/02/2024

Farzad Rahnavard Chooses A Prism Sound Dream ADA-128 Conv...

Songwriter, producer and engineer Farzad "Farzi" Rahnavard has elevated the audio conversion in his own studio by investing in a Prism Sound Dream ADA-128 modul...

15/02/2024

Profuz Digital confirms TPN assessment for SubtitleNEXT a...

Specialist systems integration developer Profuz Digital continues to meet high industry standards by attaining TPN assessment. As members of TPN, Profuz Digital...

15/02/2024

German flooring retailer enhances showroom experience wit...

MeinBodenbelag, a 160-year-old floor covering retailer in Neresheim, Germany, has elevated its showroom experience by implementing a digital signage network pow...

15/02/2024

Hibox Launches Video Call Service for Care Facilities

Hibox Systems, a subsidiary of the Accedo Group, has launched CareCall, a video call service for care facilities that can be used by residents and patients to h...

15/02/2024

FOR-A Software-Defined IP Solutions Evolve with Extensive...

FOR-A will unveil a series of innovations during the upcoming 2024 NAB Show in Las Vegas that advance the company's Software-Defined IP Solution theme, fi...

15/02/2024

Extensive Clear-Com System for Love Is Blind Ushers in Th...

In the realm of reality television production, the perception that success hinges solely on assembling strangers in various settings and arming them with microp...

15/02/2024

PMC Monitors Used To Record and Mix Music For The New Mea...

US based producer and engineer Hanan Rubinstein has recently completed the music for Paramount's new Mean Girls movie, a musical teen comedy based on the Br...

15/02/2024

CameraOne UK expansion continues

CameraOne UK, the recently launched division of CameraOne, is delighted to announce further expansion - with new offices opening in Manchester and Cardiff - and...

15/02/2024

LIVEU NAB SHOW PREVIEW 2024

LiveU Delivers the Power of IP-Video, Live and Unlimited, to Every Type of Content Creator at NAB Show Las Vegas This year promises to be a monumental one for ...

15/02/2024

Fuse Technical Group Chooses Matrox Video to Drive 4K Vid...

Technology innovator Matrox Video today announced that multimedia system designer and integrator Fuse Technical Group chose Matrox Video's technology to dr...

14/02/2024

2024 Brings New Partnerships for Pliant Technologies

Pliant Technologies has recently expanded its network with several new dealers and manufacturer representatives in multiple regions throughout the United States...

14/02/2024

Open Broadcast Systems Announces Support for 100 Gigabit...

Open Broadcast Systems has announced support for 100 Gigabit Ethernet (100G) networking in its low-latency encoders and decoders. This allows for dozens of ST 2...

14/02/2024

Ken Candelas Does it all With NUGEN Audio

Ken Candelas is a busy professional musician and audio engineer with an extensive resume exemplifying his great success in all areas of the music and sound indu...

14/02/2024

CVP brings services to the forefront of BSC Expo 2024

CVP, one of Europe s leading resellers and providers of professional video and broadcast solutions, is returning to BSC Expo, 16-17 February, Battersea Evolutio...

14/02/2024

KNR and nxtedition continue partnership

Innovators in microservices-based production environments nxtedition has received continuing endorsement for its news and live platform from Kalaallit Nunaata R...

14/02/2024

Perifery Appoints Titan Data Solutions as Authorized Dist...

Perifery , a division of DataCore, today announced the successful onboarding of Titan Data Solutions as a distributor of its nearline archive solutions and work...

14/02/2024

Introducing the First Inflatable SNAPBAG AIRGLOW for LED...

BSC Stand #133 For popular 1 2 Panels, DoPchoice presents SNAPBAG AIRGLOW, another light control solution inspired by working gaffers and cinematographers. A ...