Award-winning design & branding agency The Nation has partnered with Innovid, the leading immersive video technology platform, again on a new integrated campaign entitled, Brands in Wonderland. This comes on the heels of The Nation's hugely successful Cats campaign for Innovid last year, which was a viral sensation.
A key tenet of the Brands in Wonderland campaign is a web video created by The Nation, which showcases Innovid's engagement capabilities in immersive video advertising. Paying homage to Alice in Wonderland, an Alice character wanders through a computer-generated (CG) world full of noise and distraction from different types of media. She escapes through a tunnel of rainbow-colored 3D cubes rising like a dynamic mosaic, where Innovid greets her with the respite and peace of mind she's looking for in the fragmented media landscape.
By combining the power of TV with the interactivity of the web, Innovid's iRoll formats push the boundaries of digital video, capturing consumer curiosity and driving them deeper into your brand, says the voiceover. As the CG wonderland continues to unfold, Alice reimagines the possibilities for interactive engagement across multiple screens with Innovid. The video closes with the tagline, Create curiosity, deliver wonder, measure enchantment.
To view the video, please visit http://www.innovid.com/wonderland
The Nation has proven itself to be a masterfully creative partner yet again, says Maria Pous , VP of Marketing at Innovid. This campaign was about showcasing our high-level capabilities in creative execution, and the Alice in Wonderland' video fulfills our promise to the market with just the right amount of whimsical VFX magic and flair. They brought a deep understanding of how to convey our brand values through their production and design savvy. We're really thrilled with the final product.
The Nation handled the soup-to-nuts process, from concept, casting and production to editorial, CG and postproduction. The idea was to create a white world in post and seamlessly incorporate Alice into it. As a solution, The Nation shot the actress at a white cyclorama (cyc) studio instead of against a greenscreen.
Shooting it this way allowed us to composite and add elements on top of the white environment without having to deal with the green reflections found in greenscreen settings, explains Linus Lam, The Nation Partner/Managing Director. Ultimately, simplifying the post process gave us more flexibility and helped us achieve the film more economically yet we were still able to retain a high level of production to this piece.
Our greatest creative challenge was to combine the story of Alice with the story of Innovid, concludes Alejandro Melguizo, The Nation Partner/Creative Director. To do so, we had to strip down all of the Alice imagery without losing the essence. For example, the metaphor of Alice falling into the hole represents the curiosity of the consumer while Alice following the butterfly implies the interactivity and engagement that Innovid offers. We continually tried the keep the right balance between the two stories.
Founded by Melguizo, Lam and Partner/Senior Art Director Ariel Eroles, The Nation specializes in creating award-winning and powerful visual identities, bringing brands to life across motion, print, digital, mobile and environmental touch-points. It recently celebrated its successful first year in business with a New York Emmy win for its NY1 Noticias web promo and Brand New award for its Right Media logo animation for Yahoo!.
Project: Innovid Brands in Wonderland
Client: Innovid, New York, NY
Maria Pous , VP, Marketing
Joanna Lin, Marketing Manager
Music/Sound Design: David Wilson / David Wilson Audio, New York, NY
Creative/Production/Editorial/VFX & Postproduction Company: The Nation, New York, NY
The Nation
Alejandro Melguizo, Creative Director
Ariel Eroles, Senior Art Director
DP: Ron Egozi
Linus Lam, Managing Director
Alison Shields, Executive Producer
Where Shot: Bravo Studios, New York, NY
Technology: Shot on Canon EOS 7D Digital SLR camera, After Effects (compositing), and Cinema 4D (3D)
About Innovid:
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovids Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovids iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit http://www.Innovid.com.
http://wearethenation.com/
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
Award-winning design & branding agency The Nation has partnered with Innovid, the leading immersive video technology platform, again on a new integrated campaign entitled, Brands in Wonderland. This comes on the heels of The Nation's hugely successful Cats campaign for Innovid last year, which was a viral sensation.
