
Evertz Positions DreamCatcher System for Video Production Powered by Real-Time, AI-Built Metadata Partnership with ShotTracker, Ease Live uses data to automate storytelling By Brandon Costa, Director of Digital
Monday, September 20, 2021 - 2:50 pm
Print This Story | Subscribe
Story Highlights
In an era when analytics are driving on-field decisions of the biggest professional sports franchises, it's only a matter of time before real-time data driven by artificial intelligence fuels live and on-demand content creation by sports broadcasters.
Evertz believes that time is here with the latest developments behind its IP-based production suite, DreamCatcher.
Evertz's DreamCatcher platform is generating real-time metadata and live highlight clipping for sports broadcasters.
Through a partnership with sensor-based system ShotTracker and the use of technology obtained in Evertz's acquisition last year of interactive graphics platform Ease Live, Evertz is targeting the collegiate-athletics market with a platform it describes as data-driven video production.
Essentially, the system uses tracking data, a locked-off 4K camera (or other autonomous cameras), and timecode synchronization with all the cameras in a broadcaster's arsenal to tie everything together to build replays and curated highlight packages built on real-time metadata.
The system turns data into a tool in the storytelling arsenal. Want to go into a game tracking one player's rebounds? Set the metadata, and a highlight playlist is built using angles from the locked-off camera as well as all the various traditional broadcast feeds that a timecode synched into the system. Did a surprising player off the bench have a big day? Add in metadata fields during or after the game, and DreamCatcher will mine the data already collected to spit out the exact content that you want.
All of that metadata, whether it's real-time or non-real-time, adds to the backend, where you can do live production or automated live production, says Nima Malekmanesh, product marketing manager/senior engineer, DreamCatcher, Evertz. You can add to and augment your live production; your traditional replay operators won't have to clip content, name it, tag it, export it. Referees would automatically see plays [in Video Assistant Refereeing] from multiple angles. It can all be automated.
According to Evertz, the platform is valuable to live-content creators in three areas: highlight creation (where producers can mine the data for stories), clip creation (for operators who need to focus in more than one area when cutting replays for a live production), and automated logging and exporting to a broadcaster's asset-management software.
The system received its first full end-to-end test during the Big 12 Men's Basketball Tournament earlier this year.
In the live environment, the ability to deploy the 4K camera to zoom for automated camera follows is also a valuable add. Using digital zoom, DreamCatcher can isolate and follow a specific player or players on command, providing replays to roll based on predetermined storylines from a non-operated camera. For on-demand content, automated clipping will also immediately cut and appropriately tag and log a play in real time. All while synchronizing the locked-off camera source with the other broadcast cameras to build more-dynamic replays, highlight packages, and even melts.
Because we have real-time X,Y,Z data coming in through ShotTracker, with the follow of the ball, I can select multiple players, says Malekmanesh. The image will then zoom in and out, [keeping] those players in the [shot] at all times. It's very powerful [from the perspective of] a coach or a fan or a broadcaster. Maybe there's a matchup between a receiver and a cornerback that you want to follow. You can tailor and have as many of these isos as you want.
Through Ease Live, the system can also make it possible to put the controls in the hands of the viewer. Through streaming distribution models, broadcasters could offer fans the ability to custom-build their own highlight packages or real-time camera follows through live interactive graphics built directly into the live stream's video.
According to Evertz, more than 50 colleges, many in the SEC and ACC, are already DreamCatcher customers who have access to this technology. The full platform was given its first real end-to-end test at the Big 12 Men's Basketball Tournament in March. Currently, the platform is most naturally deployed for basketball, but the company says football and even volleyball aren't far behind as AI continues to grow smarter in those sports.
The technology is rapidly maturing, according to Evertz engineers, who note that, currently, the biggest challenges lie in installation of workflows on the end-user side.
Getting production teams to adopt a new workflow [is a challenge], says Malekmanesh. That's where the challenges lie; the technology is actually very resilient. Getting the schools to wear the sensors, [too].
The technology offers highly interesting prospects for a future where analytics won't just be forcing baseball teams into infield shifts but will be dictating the content-creation methods for sports-content rightsholders big and small.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/09/2026
Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...
10/09/2026
Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...
10/09/2026
At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...
10/09/2026
The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...
10/09/2026
The Trusted Partner Network (TPN), the global content security initiative powere...
10/09/2026
The NFL is launching its most expansive creator programming yet, bringing togeth...
10/09/2026
Sportsnet is set to deliver its biggest hockey season ever with a national sched...
10/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...
10/09/2026
Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...
10/09/2026
ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...
10/09/2026
Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...
10/09/2026
TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women...
10/09/2026
SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...
10/09/2026
Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel.
Tennis Channel offers viewers a single home for Tennis Channel and Ten...
10/09/2026
Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...
10/09/2026
Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...
10/09/2026
Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor.
Sony Announces the 4t...
10/09/2026
The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics
SoFi Stadium, as well as the surrounding area known as Ho...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
France launch follows UK and Germany as Nielsen expands product across EMEA
Paris, France, September 10, 2026 - Nielsen, a global leader in audience measuremen...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...
10/09/2026
Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights
Setplex today introduced AI Insider, a breakthrough new...
10/09/2026
Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...
10/09/2026
The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...
10/09/2026
Orange Polska continues to Rely on Viaccess-Orca for Secure TV Services and the Next Phase of its Technology Evolution
Viaccess-Orca (VO), a global leader in T...
10/09/2026
Generate and create directly in your timeline with new AI-powered innovations in...
10/09/2026
Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of the...
10/09/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will unveil the next phase of its transformation at IBC2026 with a preview...
10/09/2026
Fabric Data and TMT Insights today announced that the two companies are combining to create Fabric Insights, uniting authoritative data, purpose-built software,...
10/09/2026
Operative, the preferred advertising and broadcast management provider for the world's leading media brands, today announced a comprehensive slate of new pr...
10/09/2026
Test & measurement innovator, Leader Electronics of Europe, has announced the launch of its latest range of handheld signal generation, analysis and monitoring ...
10/09/2026
The partnership begins with native Zixi protocol support on the Kiloview D350 and will extend to deeper product integration and joint go-to-market initiatives
...
10/09/2026
Avid and FilmLight announce strategic partnership to reimagine the color pipelin...
10/09/2026
Maxon Brings Exclusive Preview of Fall Innovations to IBC2026
Brie Clayton September 10, 2026
0 Comments
IBC attendees will get the first look at new ...
10/09/2026
Puget Systems Launches Built Different by Puget Systems, A New Podcast That Go...
10/09/2026
Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise India Hobbs and Demetrius Lee received Princess Grace Awards, while Lilly David t...
10/09/2026
MonoNeon Returns to Berklee to Kick Off Signature Series The Grammy-winning bassist and alumnus performs with students and faculty from the Planet MicroJam In...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...