
Evertz Positions DreamCatcher System for Video Production Powered by Real-Time, AI-Built Metadata Partnership with ShotTracker, Ease Live uses data to automate storytelling By Brandon Costa, Director of Digital
Monday, September 20, 2021 - 2:50 pm
Print This Story | Subscribe
Story Highlights
In an era when analytics are driving on-field decisions of the biggest professional sports franchises, it's only a matter of time before real-time data driven by artificial intelligence fuels live and on-demand content creation by sports broadcasters.
Evertz believes that time is here with the latest developments behind its IP-based production suite, DreamCatcher.
Evertz's DreamCatcher platform is generating real-time metadata and live highlight clipping for sports broadcasters.
Through a partnership with sensor-based system ShotTracker and the use of technology obtained in Evertz's acquisition last year of interactive graphics platform Ease Live, Evertz is targeting the collegiate-athletics market with a platform it describes as data-driven video production.
Essentially, the system uses tracking data, a locked-off 4K camera (or other autonomous cameras), and timecode synchronization with all the cameras in a broadcaster's arsenal to tie everything together to build replays and curated highlight packages built on real-time metadata.
The system turns data into a tool in the storytelling arsenal. Want to go into a game tracking one player's rebounds? Set the metadata, and a highlight playlist is built using angles from the locked-off camera as well as all the various traditional broadcast feeds that a timecode synched into the system. Did a surprising player off the bench have a big day? Add in metadata fields during or after the game, and DreamCatcher will mine the data already collected to spit out the exact content that you want.
All of that metadata, whether it's real-time or non-real-time, adds to the backend, where you can do live production or automated live production, says Nima Malekmanesh, product marketing manager/senior engineer, DreamCatcher, Evertz. You can add to and augment your live production; your traditional replay operators won't have to clip content, name it, tag it, export it. Referees would automatically see plays [in Video Assistant Refereeing] from multiple angles. It can all be automated.
According to Evertz, the platform is valuable to live-content creators in three areas: highlight creation (where producers can mine the data for stories), clip creation (for operators who need to focus in more than one area when cutting replays for a live production), and automated logging and exporting to a broadcaster's asset-management software.
The system received its first full end-to-end test during the Big 12 Men's Basketball Tournament earlier this year.
In the live environment, the ability to deploy the 4K camera to zoom for automated camera follows is also a valuable add. Using digital zoom, DreamCatcher can isolate and follow a specific player or players on command, providing replays to roll based on predetermined storylines from a non-operated camera. For on-demand content, automated clipping will also immediately cut and appropriately tag and log a play in real time. All while synchronizing the locked-off camera source with the other broadcast cameras to build more-dynamic replays, highlight packages, and even melts.
Because we have real-time X,Y,Z data coming in through ShotTracker, with the follow of the ball, I can select multiple players, says Malekmanesh. The image will then zoom in and out, [keeping] those players in the [shot] at all times. It's very powerful [from the perspective of] a coach or a fan or a broadcaster. Maybe there's a matchup between a receiver and a cornerback that you want to follow. You can tailor and have as many of these isos as you want.
Through Ease Live, the system can also make it possible to put the controls in the hands of the viewer. Through streaming distribution models, broadcasters could offer fans the ability to custom-build their own highlight packages or real-time camera follows through live interactive graphics built directly into the live stream's video.
According to Evertz, more than 50 colleges, many in the SEC and ACC, are already DreamCatcher customers who have access to this technology. The full platform was given its first real end-to-end test at the Big 12 Men's Basketball Tournament in March. Currently, the platform is most naturally deployed for basketball, but the company says football and even volleyball aren't far behind as AI continues to grow smarter in those sports.
The technology is rapidly maturing, according to Evertz engineers, who note that, currently, the biggest challenges lie in installation of workflows on the end-user side.
Getting production teams to adopt a new workflow [is a challenge], says Malekmanesh. That's where the challenges lie; the technology is actually very resilient. Getting the schools to wear the sensors, [too].
The technology offers highly interesting prospects for a future where analytics won't just be forcing baseball teams into infield shifts but will be dictating the content-creation methods for sports-content rightsholders big and small.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
22/03/2026
Free updates now available
VSL have just released some free updates that add some existing features to a selection of libraries in their expansive Synchron ...
21/03/2026
Presented to War Child UK's HELP(2) project
The MPG (Music Producers Guild) have announced the launch of the MPG Impact Award, a brand-new honour that w...
21/03/2026
Microtuning support for Arabic, Persian & Turkish scales
The latest release from Best Service brings together a selection of string, wind and percussion ins...
21/03/2026
New campaign from NAATI and SBS CulturalConnect highlights how we all deserve t...
21/03/2026
Statement regarding Rhoda Roberts AO
21 March, 2026
Media releases
SBS is deeply saddened by the passing of Widjabul Wieybal woman from the Bundjalung Na...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Cine Gear Connect NY, presented by Universal Production Services, is filling in the slate for a full day of panels, peers, learning the latest, and mixing it up...
21/03/2026
Studio Technologies Debuts New StudioComm System at NAB 2026
Brie Clayton March 20, 2026
0 Comments
StudioComm Model 794 Central Controller and Model ...
21/03/2026
Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K
Brie Clayton March 20, 2026
0 Comments
PYXIS' open gate provides cre...
20/03/2026
Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...
20/03/2026
LTN has expanded its technology partnership with Harmonic ahead of the FCC's...
20/03/2026
Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...
20/03/2026
Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season.
Marquee Sports Network is now av...
20/03/2026
FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...
20/03/2026
TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...
20/03/2026
When Athletes Unlimited brought its professional women's basketball season t...
20/03/2026
In this craft interview, Rick Bernier reflects on a career that has taken him to...
20/03/2026
Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...
20/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/03/2026
Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...
20/03/2026
With AI now the industry-wide priority, Big Tech companies are uniquely position...
20/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/03/2026
Abundant player mics and RF and other ground-level cameras will be used to captu...
20/03/2026
Regional sites also will receive big boost in production resources, including on...
20/03/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
20/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
20/03/2026
BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...
20/03/2026
A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...
20/03/2026
Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...
20/03/2026
Combines sampling & physical modelling
Sound Magic have announced the launch of a comprehensive virtual drum instrument that's been designed to cater to...
20/03/2026
How much difference should mastering make?
In our latest Mix Rescue feature, SOS Editor in Chief Sam Inglis revisits a project from back in 2019, carrying o...
20/03/2026
Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...
20/03/2026
In this blog, Laura Rognoni reflects on key discussions from the Connected TV World Summit in London, where NAGRAVISION hosted a panel on content discovery and ...
20/03/2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...