
Evertz Positions DreamCatcher System for Video Production Powered by Real-Time, AI-Built Metadata Partnership with ShotTracker, Ease Live uses data to automate storytelling By Brandon Costa, Director of Digital
Monday, September 20, 2021 - 2:50 pm
Print This Story | Subscribe
Story Highlights
In an era when analytics are driving on-field decisions of the biggest professional sports franchises, it's only a matter of time before real-time data driven by artificial intelligence fuels live and on-demand content creation by sports broadcasters.
Evertz believes that time is here with the latest developments behind its IP-based production suite, DreamCatcher.
Evertz's DreamCatcher platform is generating real-time metadata and live highlight clipping for sports broadcasters.
Through a partnership with sensor-based system ShotTracker and the use of technology obtained in Evertz's acquisition last year of interactive graphics platform Ease Live, Evertz is targeting the collegiate-athletics market with a platform it describes as data-driven video production.
Essentially, the system uses tracking data, a locked-off 4K camera (or other autonomous cameras), and timecode synchronization with all the cameras in a broadcaster's arsenal to tie everything together to build replays and curated highlight packages built on real-time metadata.
The system turns data into a tool in the storytelling arsenal. Want to go into a game tracking one player's rebounds? Set the metadata, and a highlight playlist is built using angles from the locked-off camera as well as all the various traditional broadcast feeds that a timecode synched into the system. Did a surprising player off the bench have a big day? Add in metadata fields during or after the game, and DreamCatcher will mine the data already collected to spit out the exact content that you want.
All of that metadata, whether it's real-time or non-real-time, adds to the backend, where you can do live production or automated live production, says Nima Malekmanesh, product marketing manager/senior engineer, DreamCatcher, Evertz. You can add to and augment your live production; your traditional replay operators won't have to clip content, name it, tag it, export it. Referees would automatically see plays [in Video Assistant Refereeing] from multiple angles. It can all be automated.
According to Evertz, the platform is valuable to live-content creators in three areas: highlight creation (where producers can mine the data for stories), clip creation (for operators who need to focus in more than one area when cutting replays for a live production), and automated logging and exporting to a broadcaster's asset-management software.
The system received its first full end-to-end test during the Big 12 Men's Basketball Tournament earlier this year.
In the live environment, the ability to deploy the 4K camera to zoom for automated camera follows is also a valuable add. Using digital zoom, DreamCatcher can isolate and follow a specific player or players on command, providing replays to roll based on predetermined storylines from a non-operated camera. For on-demand content, automated clipping will also immediately cut and appropriately tag and log a play in real time. All while synchronizing the locked-off camera source with the other broadcast cameras to build more-dynamic replays, highlight packages, and even melts.
Because we have real-time X,Y,Z data coming in through ShotTracker, with the follow of the ball, I can select multiple players, says Malekmanesh. The image will then zoom in and out, [keeping] those players in the [shot] at all times. It's very powerful [from the perspective of] a coach or a fan or a broadcaster. Maybe there's a matchup between a receiver and a cornerback that you want to follow. You can tailor and have as many of these isos as you want.
Through Ease Live, the system can also make it possible to put the controls in the hands of the viewer. Through streaming distribution models, broadcasters could offer fans the ability to custom-build their own highlight packages or real-time camera follows through live interactive graphics built directly into the live stream's video.
According to Evertz, more than 50 colleges, many in the SEC and ACC, are already DreamCatcher customers who have access to this technology. The full platform was given its first real end-to-end test at the Big 12 Men's Basketball Tournament in March. Currently, the platform is most naturally deployed for basketball, but the company says football and even volleyball aren't far behind as AI continues to grow smarter in those sports.
The technology is rapidly maturing, according to Evertz engineers, who note that, currently, the biggest challenges lie in installation of workflows on the end-user side.
Getting production teams to adopt a new workflow [is a challenge], says Malekmanesh. That's where the challenges lie; the technology is actually very resilient. Getting the schools to wear the sensors, [too].
The technology offers highly interesting prospects for a future where analytics won't just be forcing baseball teams into infield shifts but will be dictating the content-creation methods for sports-content rightsholders big and small.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
COW Jobs: Editor de V deo - Direct Response, Performance Ads - Brazil, Remote
Brie Clayton March 11, 2026
0 Comments
Editor(a) de V deo (Direct Respon...
12/03/2026
Avatar: Fire and Ash Graded with DaVinci Resolve Studio
Brie Clayton March 11, 2026
0 Comments
Colorist delivers premium cinematic color across 2D, 3D...
12/03/2026
Boston Conservatory to Timoth e Chalamet: We Care About Ballet and Opera Boston Conservatory at Berklee students and faculty respond to the actors recent comm...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...
11/03/2026
Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...
11/03/2026
Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...
11/03/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...
11/03/2026
Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...
11/03/2026
Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...
11/03/2026
Calrec will be located in Central Hall, on Booth C6907
Choice without compromise
The broadcast industry is going through a rapid evolution that s signalling a...
11/03/2026
The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...
11/03/2026
Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...
11/03/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...
11/03/2026
Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...
11/03/2026
DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...
11/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...
11/03/2026
Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...
11/03/2026
Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...
11/03/2026
As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...
11/03/2026
Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Foundry releases Nuke 17.0
Brie Clayton March 1, 2026
0 Comments
Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...
11/03/2026
Preserving UNESCO World Heritage with URSA Cine Immersive
Brie Clayton March 1, 2026
0 Comments
The Explorers turned to France's cultural landmark...
11/03/2026
I Clicked This By Accident And It Made After Effects SO Much Faster
Graham Quince March 1, 2026
0 Comments
Discover how Region of Interest in Adobe A...
11/03/2026
Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY
Brie Clayton March 4, 2026
0 Comments
Registration is now open for Cine Gea...
11/03/2026
La Vor gine Edited and Finished with DaVinci Resolve Studio
Brie Clayton March 4, 2026
0 Comments
One of Colombia's most ambitious projects goes g...
11/03/2026
SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...
11/03/2026
Capta Center Supports NOVO19 Remote Production with Blackmagic Design
Brie Clayton March 5, 2026
0 Comments
The facility provides production and playo...
11/03/2026
DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...
11/03/2026
Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals
Brie Clayton March 9, 2026
0 Comments
Versatile Blackmagic Replay system proves...
11/03/2026
Richard Bona Joins Berklee for Signature Series Concert The Grammy-winning Cameroonian bassist and vocalist collaborates with students and faculty in a progra...
11/03/2026
Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...