
Evertz Positions DreamCatcher System for Video Production Powered by Real-Time, AI-Built Metadata Partnership with ShotTracker, Ease Live uses data to automate storytelling By Brandon Costa, Director of Digital
Monday, September 20, 2021 - 2:50 pm
Print This Story | Subscribe
Story Highlights
In an era when analytics are driving on-field decisions of the biggest professional sports franchises, it's only a matter of time before real-time data driven by artificial intelligence fuels live and on-demand content creation by sports broadcasters.
Evertz believes that time is here with the latest developments behind its IP-based production suite, DreamCatcher.
Evertz's DreamCatcher platform is generating real-time metadata and live highlight clipping for sports broadcasters.
Through a partnership with sensor-based system ShotTracker and the use of technology obtained in Evertz's acquisition last year of interactive graphics platform Ease Live, Evertz is targeting the collegiate-athletics market with a platform it describes as data-driven video production.
Essentially, the system uses tracking data, a locked-off 4K camera (or other autonomous cameras), and timecode synchronization with all the cameras in a broadcaster's arsenal to tie everything together to build replays and curated highlight packages built on real-time metadata.
The system turns data into a tool in the storytelling arsenal. Want to go into a game tracking one player's rebounds? Set the metadata, and a highlight playlist is built using angles from the locked-off camera as well as all the various traditional broadcast feeds that a timecode synched into the system. Did a surprising player off the bench have a big day? Add in metadata fields during or after the game, and DreamCatcher will mine the data already collected to spit out the exact content that you want.
All of that metadata, whether it's real-time or non-real-time, adds to the backend, where you can do live production or automated live production, says Nima Malekmanesh, product marketing manager/senior engineer, DreamCatcher, Evertz. You can add to and augment your live production; your traditional replay operators won't have to clip content, name it, tag it, export it. Referees would automatically see plays [in Video Assistant Refereeing] from multiple angles. It can all be automated.
According to Evertz, the platform is valuable to live-content creators in three areas: highlight creation (where producers can mine the data for stories), clip creation (for operators who need to focus in more than one area when cutting replays for a live production), and automated logging and exporting to a broadcaster's asset-management software.
The system received its first full end-to-end test during the Big 12 Men's Basketball Tournament earlier this year.
In the live environment, the ability to deploy the 4K camera to zoom for automated camera follows is also a valuable add. Using digital zoom, DreamCatcher can isolate and follow a specific player or players on command, providing replays to roll based on predetermined storylines from a non-operated camera. For on-demand content, automated clipping will also immediately cut and appropriately tag and log a play in real time. All while synchronizing the locked-off camera source with the other broadcast cameras to build more-dynamic replays, highlight packages, and even melts.
Because we have real-time X,Y,Z data coming in through ShotTracker, with the follow of the ball, I can select multiple players, says Malekmanesh. The image will then zoom in and out, [keeping] those players in the [shot] at all times. It's very powerful [from the perspective of] a coach or a fan or a broadcaster. Maybe there's a matchup between a receiver and a cornerback that you want to follow. You can tailor and have as many of these isos as you want.
Through Ease Live, the system can also make it possible to put the controls in the hands of the viewer. Through streaming distribution models, broadcasters could offer fans the ability to custom-build their own highlight packages or real-time camera follows through live interactive graphics built directly into the live stream's video.
According to Evertz, more than 50 colleges, many in the SEC and ACC, are already DreamCatcher customers who have access to this technology. The full platform was given its first real end-to-end test at the Big 12 Men's Basketball Tournament in March. Currently, the platform is most naturally deployed for basketball, but the company says football and even volleyball aren't far behind as AI continues to grow smarter in those sports.
The technology is rapidly maturing, according to Evertz engineers, who note that, currently, the biggest challenges lie in installation of workflows on the end-user side.
Getting production teams to adopt a new workflow [is a challenge], says Malekmanesh. That's where the challenges lie; the technology is actually very resilient. Getting the schools to wear the sensors, [too].
The technology offers highly interesting prospects for a future where analytics won't just be forcing baseball teams into infield shifts but will be dictating the content-creation methods for sports-content rightsholders big and small.
North America Stories
11/05/2026
New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...
11/05/2026
Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...
11/05/2026
Riedel Communications has announced it will serve as Official Connectivity Integ...
11/05/2026
Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...
11/05/2026
The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...
11/05/2026
The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...
11/05/2026
Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...
11/05/2026
Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...
11/05/2026
T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...
11/05/2026
Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...
11/05/2026
The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...
11/05/2026
Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...
11/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
11/05/2026
L3Harris has completed more than 50% of a nationwide effort to rebuild the invisible backbone of America's airspace....
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
As Asia Pacific's streaming market continues to evolve, operators across the region are rebalancing their strategies and shifting their focus from subscribe...
11/05/2026
LONDON, MAY 11, 2026 QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will showcase its latest innovat...
11/05/2026
Cobalt Digital's BroadcastAsia Line-up Highlights Flexible End-to-End IPMX/ST 2110 Ecosystem
Award-winning blueCORE standalone signal processors at the he...
11/05/2026
Encompass Digital Media, in partnership with VideoMagic International, announced at NAB 2026 the launch of Altitude Intelligence, an AI-powered platform designe...
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
Alfalite, the only European manufacturer of LED screens, has completed a major new corporate installation in Spain with the upgrade of the auditorium at Torre I...
10/05/2026
Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commenceme...
09/05/2026
New SoundApp ARA Plugin Transforms Boris FX CrumplePop
Jessie Electa Petrov May 9, 2026
0 Comments
CrumplePop 2026.5 streamlines music, voice, and cin...
09/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...
08/05/2026
Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles
Despite another prosperous WNBA season in 2025, there was no g...
08/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
08/05/2026
Players Era, an EverWonder Studio company, and ESPN have announced a multi-year ...
08/05/2026
BFBS (British Forces Broadcasting Service) has announced the selection of Syname...
08/05/2026
UFC and Joe Hand Promotions, UFC's exclusive commercial distributor in the U...
08/05/2026
Ease Live, an Evertz company, has announced it has been granted US Patent No. 12,556,777 for its graphical overlay technology for interactive live streaming. Th...
08/05/2026
Ateme has announced that VTVcab has deployed Ateme's OTT platform to power its VTVprime streaming service in Vietnam. The deployment covers live and on-dema...
08/05/2026
Amagi has announced the availability of its In-Content Ads offering via the Amagi ADS PLUS marketplace, providing programmatic access to ad formats inserted dir...
08/05/2026
Young broadcaster will deploy 11-camera complement on large chunk of games, At ...
08/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
08/05/2026
FOX Sports, America's English-language home for the FIFA World Cup 2026, and...
08/05/2026
Molly Gordon and Ben Platt appear in Theater Camp. (Courtesy of Searchlight Pictures)
By Lucy Spicer
Her character is the beloved founder of the AdirondACTS...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Riedel Communications today announced its return as a sponsor of the Glasgow 2026 Commonwealth Games, where the company will serve as the Official Connectivity ...
08/05/2026
For the second straight year, Miri Technologies Inc. has been honored with a pair of coveted awards at the broadcast, media and entertainment industry's pre...
08/05/2026
Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions.
May 7, 2026
By
Tori Donahue
Boston Co...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......