
Evertz Positions DreamCatcher System for Video Production Powered by Real-Time, AI-Built Metadata Partnership with ShotTracker, Ease Live uses data to automate storytelling By Brandon Costa, Director of Digital
Monday, September 20, 2021 - 2:50 pm
Print This Story | Subscribe
Story Highlights
In an era when analytics are driving on-field decisions of the biggest professional sports franchises, it's only a matter of time before real-time data driven by artificial intelligence fuels live and on-demand content creation by sports broadcasters.
Evertz believes that time is here with the latest developments behind its IP-based production suite, DreamCatcher.
Evertz's DreamCatcher platform is generating real-time metadata and live highlight clipping for sports broadcasters.
Through a partnership with sensor-based system ShotTracker and the use of technology obtained in Evertz's acquisition last year of interactive graphics platform Ease Live, Evertz is targeting the collegiate-athletics market with a platform it describes as data-driven video production.
Essentially, the system uses tracking data, a locked-off 4K camera (or other autonomous cameras), and timecode synchronization with all the cameras in a broadcaster's arsenal to tie everything together to build replays and curated highlight packages built on real-time metadata.
The system turns data into a tool in the storytelling arsenal. Want to go into a game tracking one player's rebounds? Set the metadata, and a highlight playlist is built using angles from the locked-off camera as well as all the various traditional broadcast feeds that a timecode synched into the system. Did a surprising player off the bench have a big day? Add in metadata fields during or after the game, and DreamCatcher will mine the data already collected to spit out the exact content that you want.
All of that metadata, whether it's real-time or non-real-time, adds to the backend, where you can do live production or automated live production, says Nima Malekmanesh, product marketing manager/senior engineer, DreamCatcher, Evertz. You can add to and augment your live production; your traditional replay operators won't have to clip content, name it, tag it, export it. Referees would automatically see plays [in Video Assistant Refereeing] from multiple angles. It can all be automated.
According to Evertz, the platform is valuable to live-content creators in three areas: highlight creation (where producers can mine the data for stories), clip creation (for operators who need to focus in more than one area when cutting replays for a live production), and automated logging and exporting to a broadcaster's asset-management software.
The system received its first full end-to-end test during the Big 12 Men's Basketball Tournament earlier this year.
In the live environment, the ability to deploy the 4K camera to zoom for automated camera follows is also a valuable add. Using digital zoom, DreamCatcher can isolate and follow a specific player or players on command, providing replays to roll based on predetermined storylines from a non-operated camera. For on-demand content, automated clipping will also immediately cut and appropriately tag and log a play in real time. All while synchronizing the locked-off camera source with the other broadcast cameras to build more-dynamic replays, highlight packages, and even melts.
Because we have real-time X,Y,Z data coming in through ShotTracker, with the follow of the ball, I can select multiple players, says Malekmanesh. The image will then zoom in and out, [keeping] those players in the [shot] at all times. It's very powerful [from the perspective of] a coach or a fan or a broadcaster. Maybe there's a matchup between a receiver and a cornerback that you want to follow. You can tailor and have as many of these isos as you want.
Through Ease Live, the system can also make it possible to put the controls in the hands of the viewer. Through streaming distribution models, broadcasters could offer fans the ability to custom-build their own highlight packages or real-time camera follows through live interactive graphics built directly into the live stream's video.
According to Evertz, more than 50 colleges, many in the SEC and ACC, are already DreamCatcher customers who have access to this technology. The full platform was given its first real end-to-end test at the Big 12 Men's Basketball Tournament in March. Currently, the platform is most naturally deployed for basketball, but the company says football and even volleyball aren't far behind as AI continues to grow smarter in those sports.
The technology is rapidly maturing, according to Evertz engineers, who note that, currently, the biggest challenges lie in installation of workflows on the end-user side.
Getting production teams to adopt a new workflow [is a challenge], says Malekmanesh. That's where the challenges lie; the technology is actually very resilient. Getting the schools to wear the sensors, [too].
The technology offers highly interesting prospects for a future where analytics won't just be forcing baseball teams into infield shifts but will be dictating the content-creation methods for sports-content rightsholders big and small.
North America Stories
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...