Sony Pixel Power calrec Sony

Circular economy: Bringing the intellectually ambitious concept to life

20/09/2021

Chances are, most things that currently surround you have been produced following the principles of the linear economy. From the clothes that you wear to the phone you carry and the packaging of your groceries - all of these were likely produced with just one life cycle in mind, from the moment that you bought them to the moment of their disposal.

Granted, reusable products are becoming more accessible and models for refurbishing, recycling, and reusing certain products are popular. However, the growth paradigm still abounds and is sustained by ongoing mass production and consumption on a global scale.

Prices are kept low for both manufacturers and consumers due to the high production volumes as well as the factoring out of negative externalities, including the enormous environmental impact of waste, pollution, and carbon emissions that are baked into the system.

Our current legal frameworks were developed to ensure that manufacturers internalise profits and externalise the cost of risks during the use of objects to the buyer, and end-of-life costs to society, namely the taxpayer , explains S ren Bauer, head of the Vienna-based NGO REVOLVE Circular.

Such a system can function as long as we do not overstretch the extraction of resources and do not manufacture objects made of synthetic materials, which are - quantitatively and qualitatively - outside nature's absorption capacity. But that is exactly what we have been doing for decades.

The circular economy aims to keep resources in play for as long as possible by focusing on higher resource efficiency. It's been heralded as holding the promise for systemic transformation of our society and the way to ease climate change, resource depletion and waste.

The European Commission has incorporated a circular economy action plan as one of the main building blocks of the European Green Deal. Many national governments - including China, Nigeria, and Ecuador - are developing their own strategies and roadmaps.

For journalists across several beats and in particular in relation to sustainability, the circular economy is likely something they have had to wrap their heads around.

Explainers on the overall concept are plentiful (and risk taking you down a rabbit hole), yet editors in particular prefer specific examples of the circular - or not so circular - economy in action.

Having covered the blue economy and marine environment extensively, Wanjohi Kabukuru, editor-in-chief at the Indian Ocean Observatory and an environmental reporter based in Kenya, sees a role for the media in storytelling and bringing the intellectually ambitious concept to life:

The circular economy has too few successes, and it is too shy on its narratives of triumph - the critical elements that secure front pages and build narratives. For the blue economy movement, the case of Rodrigues in the Mauritian Archipelago, where well-structured community initiatives turned the devastated flora and fauna of the small island into a biodiversity hotspot, tells such a powerful story.

The circular economy has too few successes, and it is too shy on its narratives of triumph - the critical elements that secure front pages and build narratives.

Wanjohi Kabukuru, editor-in-chief, Indian Ocean Observatory

Others contend that companies and non-profit organisations may well be piggybacking off the concept of a circular economy for profit or political gain. Effectively covering the circular economy means connecting the dots of closed loops rather than repeating marketing lies, says investigative journalist, Benedict Wermter.

Benedict has spent several years researching the recycling efforts of the packaging industry and has uncovered the lobbying power of Green Dot companies in Europe among other stories. His journalistic approach to the circular economy story has been to hold large companies and brands accountable to their marketing claims. Covering circular economy means uncovering greenwash. As a journalist, I hold those responsible who suggest to move towards closed loops.

But it isn't just the industry juggernauts from the Global North that should feature in the discourse on circularity.

This beat is a very interesting one to cover. But it also includes pitfalls, as people with different agendas are using the same discourse as the true change-makers.

Sarah Vandoorne, investigative journalist Sarah Vandoorne, a Belgian investigative journalist, has focused on the textile industry since the collapse of the Rana Plaza factory building in Dhaka, Bangladesh. In her reporting, she has combined an investigative approach into the labour rights of garment workers as well as environmental pollution from textile dyeing with a more solutions-based lens, highlighting good practices and questioning dominant narratives.

Covering aspects of both the linear and the circular economy in the textile industry have led her to contemplate on her role as a journalist in a world with resource scarcity: I became a journalist out of idealism. In this light, this beat is a very interesting one to cover. But it also includes pitfalls, as people with different agendas (industry related or not) are using the same discourse as the true change-makers. So how do I tell the difference? And how do I remain unbiased? While at the same time realising, as an idealist, of course I'm biased. The thing is: my only bias is saving our environment (trying to, at least) and challenging structural inequality.

Effectively covering the circular economy means connecting the dots of closed loops rather than repeating marketing lies.

Benedict Wermter, investigative journalist

Join us online as we discuss in more detail the role that journalists can and should play in covering the circular economy together with REVOLVE Circular and investigative journalist, Benedict Wermter. Our joi
LINK: http://www.thomsonfoundation.org/latest/circular-economy-bringing-the-...
See more stories from thompsonfoundation

Europe Stories

18/10/2021

ENTERTAINMENT ONE BUILDS DEEPER PARTNERSHIPS IN THE NORDICS THROUGH EXPANDED CONTENT DEALS AND PLANS FOR NEW LOCAL PRODUCTION

BACKENTERTAINMENT ONE BUILDS DEEPER PARTNERSHIPS IN THE NORDICS THROUGH EXPANDED...

18/10/2021

2021-10-18

CUPERTINO, CALIFORNIA Apple today announced the Apple Music Voice Plan, a new subscription tier for Apple Music designed around the power of Siri. The Apple Mus...

18/10/2021

Tentative agreement averts Hollywood production strike

The proposed contract averts a major US strike that would have started today By George Winslow Published: October 18, 2021 The proposed contract averts a ma...

18/10/2021

Zero Density releases plug-and-play graphics for virtual sets

RE AMPERE features latest-generation NVIDIA RTX A6000 GPU and AMD Ryzen Threadripper Pro CPU, and is configured to optimise both rendering performance as well a...

18/10/2021

ITV announces Climate Action Week plans

ITV plans to put the environment front and centre for its viewers during the channel's Climate Action Week, taking place from November 1st alongside the COP...

18/10/2021

ITV launches menopause policy

ITV has today announced details of its menopause policy, intended to support colleagues who are experiencing symptoms in the workplace. The policy is intended ...

16/10/2021

Robert Park Joins Dolby Laboratories as Chief Financial Officer

15 October 2021, 09:07 (PDT) Robert Park Joins Dolby Laboratories as Chief Financial Officer Seasoned Executive Brings Decades of Financial and Business Le...

16/10/2021

The Cockfields come back to Gold for Christmas

Special one-off festive episode to follow series two Praise for series one: Daily Mail Weekend - One of the most well-observed comedies of 2019 The Times - M...

16/10/2021

Meet the new generation of journalists making a mark

It's one of those points in the annual media calendar that early-career journalists await on the edge of their seats - and the moment has arrived. We can ...

15/10/2021

Spotify Expands Our Company News Podcast Slate With Two More Shows for Listeners To Love

In summer 2020, we launched the Spotify: For the Record podcast to accompany our...

15/10/2021

IBCAP announces $26 million lawsuit against Desi TV/Live TV and its owners

(DENVER) October 14, 2021 -- The International Broadcaster Coalition Against Piracy (IBCAP) has announced another member lawsuit, this one filed today in a fede...

15/10/2021

HMS is A Great Place To Work

HMS Networks has been certified as A Great Place to Work an international standard for workplace evaluation. The criteria state that a good workplace is c...

15/10/2021

Fujifilm secures biggest ever Jet Press deal as leading Chinese printer places order for 10 new Jet Press 750S inkjet presses

Fujifilm secures biggest ever Jet Press deal as leading Chinese printer places o...

15/10/2021

Barcroft Studios rebrands as Future Studios

TVBEurope owner Future has announced the rebranding of Barcroft Studios to Future Studios following strong growth since the 2019 acquisition By TVBEurope Staff...

15/10/2021

NEW IRISH DRAMA NORTH SEA CONNECTION NOW FILMING IN ROUNDSTONE, CO. GALWAY

Pictured: Lydia McGuinness (Ciara), D nall H ala (Shane) and Kieran O'Reilly (James) on the set of North Sea Connection in Galway. RT continues to be t...

15/10/2021

Polymotion Chat Pro For Automated Control Of Its PTZ And Box Cameras

Polymotion Chat Pro For Automated Control Of Its PTZ And Box Cameras posted: 15/10/2021 Panasonic has announced a partnership with MARK ROBERTS MOTION CON...

15/10/2021

Exclusive: Gordon Smith on his NAB legacy

Earlier this year NAB president and CEO Gordon Smith announced he would be stepping down at the end of 2021. TVBEurope caught up with Smith to reflect on his ti...

14/10/2021

5 Things To Know About the Newest Limited Release of Car Thing

At Spotify, we believe in finding the best audio companion for every moment, whether you're taking on household chores, enjoying a moment of peaceful mindfu...

14/10/2021

Coldplay Challenges Fans to a Global Scavenger Hunt-and Shares Lyrics From Their Upcoming Album That Are Out of This Universe

This week, Coldplay fans encountered an out-of-this-world mystery. Digital billb...

14/10/2021

Kuala Lumpur airport chooses innovative R&S Series5200 ATC radio from Rohde & Schwarz as auxiliary radio

Kuala Lumpur airport chooses innovative R&S Series5200 ATC radio from Rohde & Sc...

14/10/2021

Riedel's Intercom and Audio Distribution Systems Are a Game-Changer for Crealine's Live Productions

Wuppertal October 14, 2021 Riedel's Intercom and Audio Distribution System...

14/10/2021

Nokia extends range of Industrial device solutions for private wireless networks

Nokia extends range of Industrial device solutions for private wireless networks Press Release Nokia extends range of Industrial device solutions for privat...

14/10/2021

Nokia deploys shared 5G network with SoftBank and KDDI in Japan

Nokia deploys shared 5G network with SoftBank and KDDI in Japan Press Release Nokia deploys shared 5G network with SoftBank and KDDI in Japan Nokia's ...

14/10/2021

MWC Los Angeles 2021, in Partnership with CTIA, Announces Event Highlights

The premier industry event of the Americas returns to showcase innovations in Connected Impact' at the Los Angeles Convention Center from October 26-28 1...

14/10/2021

Free training courses at Baselight Week Berlin. November 9-11

Deutsch | English Kostenfreies Training f r das Baselight Color Grading System 9. 11. November 2021 ARRI Media Grading Cinema Berlin FilmLight l dt Dich in...

14/10/2021

Free training courses at Baselight Week NYC. November 16-18

Join us for free training courses at Baselight Week NYC November 16-18, 2021 Dolby Screening Room NYC FilmLight Training invites you to a special week of colo...

14/10/2021

Sound Devices Joins Audiotonix Group

Main image L to R: Jon Tatooles, James Gordon, Matt Anderson. James Gordon CEO of Audiotonix comments, The addition of Sound Devices and their fantastic team ...

14/10/2021

BRIGHTCOVE BOOSTS VIDEO INTERACTIVITY BY ACQUIRING HAPYAK BEST-IN-CLASS TECHNOLOGY FROM NEWSELA

All Press ReleasesShare All Press Releases BRIGHTCOVE BOOSTS VIDEO INTERACTI...

14/10/2021

Television Academy Honors ARRI's SkyPanel with Engineering Emmy

The Television Academy announced the recipients of the 73rd Engineering Emmy Awards. ARRI is pleased to be honored with the highest TV technology recognition f...

14/10/2021

Weve reached a landmark that any business would be proud of - a 90th birthday!

14/10/2021 Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday! In 1931 the industry had an issue; Advertisers...

14/10/2021

Broadcast cameras: Market dynamics and key considerations

Ronny van Geel, director of product management at Grass Valley, examines some of the key areas media companies need to consider when investing in live broadcast...

14/10/2021

Have Yourself a Merry Techy Christmas with These Amazing Gifts from Sony

Sony baby, just slip a speaker under the tree Embrace the festive season and crank up the Christmas tunes with Sony's range of speakers and headphones. Fr...

14/10/2021

The Voice UK returns to ITV in 2022

The Voice UK returns to ITV in 2022 ITV today announced that The Voice UK is back in production for its eleventh series which is set to air in 2022. In the se...

14/10/2021

5G broadcast/multicast: Redefining the future of content delivery

A new ebook from Rohde & Schwarz addresses how broadcasters can maintain the high quality content offering as options continue to grow, and how mobile network o...

14/10/2021

The star of BBC Sport's Olympics virtual studio production

Mo-Sys Engineering and MOOV have been discussing their roles in bringing BBC Sports Tokyo Olympics coverage to life from a virtual production studio in Salford ...

14/10/2021

New 5G transmitter for live remote production

Aviwest has launched its new PRO460 bonded cellular transmitter for remote and at-home production over 5G networks By TVBEurope Staff Published: October 14, 2...

14/10/2021

Sirius TV Partners with SES to Broadcast TV Channels across Malaysia

Sirius TV launches new low-cost bouquet starting with 13 TV channels via SES-12 satellite Luxembourg/Malaysia, 5 October 2021 - Sirius TV, a brand of Smart Dig...

14/10/2021

Pronology Presents Streamfile Core Enterprise

Pronology Presents Streamfile Core Enterprise posted: 14/10/2021 Bridge Utility Supports Both NDI and SRT Protocols and is Ideal for Large Teams On-prem o...

14/10/2021

Good Morning Britain to launch first ever YouTube original series

Good Morning Britain to launch first ever YouTube original series Good Morning Britain can today announce its first ever YouTube original series, Off The Tabl...

14/10/2021

Dolby and MGM Resorts International Launch Dolby Live at Park MGM, Bringing Live Music Performanc...

14 October 2021, 05:30 (PDT) Dolby and MGM Resorts International Launch Dolby L...

14/10/2021

The race for the gold medal of Remote Production

Citius, Altius, Fortius! (Faster, taller, stronger!). Every four years, athletes from all over the world honor this motto by giving their best in the Olympic G...

13/10/2021

En alianza con Spotify, la IBERO impartir curso de periodismo narrativo en podcast

La escucha de podcasts ha crecido exponencialmente en a os recientes y la oferta...

13/10/2021

Adding That Extra You' to Your Discovery: Oskar Stl, Spotify Vice President of Personalization, Explains How It Works

Mondays and Fridays are eagerly anticipated by music lovers on Spotify who are l...

13/10/2021

DBK Studios and Sky Studios partner for short films celebrating Black and diverse British talent

New five-part short film series Unearthed Narratives' will be broadcast on ...

13/10/2021

Nokia unveils its first fixed wireless access device compatible with Japan's Local 5G specification

Nokia unveils its first fixed wireless access device compatible with Japan's...

13/10/2021

Nokia passes control to CSPs to deploy applications on its broadband devices

Nokia passes control to CSPs to deploy applications on its broadband devices Press Release Nokia passes control to CSPs to deploy applications on its broadb...

13/10/2021

Hitachi Energy goes live

The global technology and market leader in power grids is committed to advancing a sustainable energy future for all Zurich, October 13, 2021 - Further to its...

13/10/2021

Fujifilm Introduces the instax Link WIDE Smartphone Printer

Fujifilm Introduces the instax Link WIDE Smartphone Printer Taking Smartphone Image Printing to New Widths October 13, 2021 Print FUJIFILM Corporation (P...

13/10/2021

WILDFLOWER

BACKWILDFLOWERLimelight and eOne are fully financing. Dylan Sellers and Chris Parker of Limelight are producing along with Jamie Patricof and Katie McNeill of H...

13/10/2021

Legendary CEO, Producer, and Writer Shonda Rhimes to Keynote Brightcove Play 2021

All Press ReleasesShare All Press Releases Legendary CEO, Producer, and Writ...