NBA TV Becomes 1st League Network to Launch DTC Subscription Product
Turner Sports
NBA Digital
Offering Includes More Than 100 Nationally Televised Live NBA Games, Original Programming and On-Demand Content New Franchise Center Court Airs Weekly on NBA TV with Next-Generation Game Viewing Enhancements
NBA Digital, jointly managed by the NBA and Turner Sports, today announced that NBA TV is now available directly to consumers from the NBA, becoming the first linear sports league network to launch a direct-to-consumer subscription offering.
Through NBA.com and the NBA App, fans are now able to access the channel, which includes more than 100 exclusive live NBA games, original programming and an extensive list of on-demand video content with advanced viewing options via mobile devices, connected devices, gaming consoles, tablets and web browsers, all for $6.99 per month or $59.99 annually. The NBA TV offering will also continue to be available on an authenticated basis for fans who get NBA TV from a pay TV provider.
NBA Digital recently debuted a new NBA TV franchise, Center Court, which features a series of 20 live NBA games with enhanced viewing options throughout the 2019-20 season. NBA TV will experiment with Next-Generation game viewing enhancements, including new camera angles, with footage captured exclusively on smartphones; live on-screen group chats with celebrity influencers; in-depth analytics and statistical graphics; and social media integration.
Alternative streaming options for Center Court games are accessible through the NBA App and NBA.com for all fans who get NBA TV from a pay TV provider or with an NBA TV direct-to-consumer subscription. Those options include: Backcourt streams featuring Second Spectrum technology, with statistical overlays on the game feed, and Frontcourt streams incorporating alternative audio options with rotating groups of NBA influencers.
Innovation has always been at the core of our NBA Digital partnership and the launch of this direct to consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands, said Tina Shah, Executive Vice President and General Manager, Turner Sports. As sports consumption continues to evolve, we will continue to develop new opportunities for fans to access and engage with premium NBA content.
NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming, said Chris Benyarko, NBA Senior Vice President, Direct to Consumer. We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.
Content highlights include:
More Than 100 Exclusive Live NBA Games
NBA TV presents more than 100 nationally televised, live out-of-market games throughout the season. NBA TV also features in-depth coverage and additional live games from the WNBA, NBA G League and NBA Summer League.
Extensive Programming
To complement the live-game programming, NBA TV also features studio shows that take fans around the league with live look-ins to games and provides best-in-class analysis and reporting from the network's roster of experts. Additional programming includes magazine-style shows like Beyond the Paint; talent-driven franchises, including Shaqtin' A Fool; a reimagined pregame show experience with The Warm Up; and regular nightly shows such as NBA Crunchtime and NBAGame Time that keeps fans up to date on all the action. Fans will also have access to new shows - focused on social conversation, stories, legends and current players surrounding the game - such as The List, #Handles, Say What, High Topsand Basketball Stories.
NBA TV On-Demand Content
Fans will have 24/7 access to classic games and throwback NBA programming, including NBA Finals games from 2000-2019 and other archival content.
Streamlined Experience
Now NBA fans will be able to make their purchases of both NBA League Pass and NBA TV, as well as add to an existing NBA League Pass subscription, with a one-click option via the NBA App and NBA.com.
About NBA Digital
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports, including NBA TV, the NBA App, NBA.com, NBA League Pass and NBAGLEAGUE.com
North America Stories
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...
15/05/2026
Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
NBA TV Becomes 1st League Network to Launch DTC Subscription Product 
