NBA TV Becomes 1st League Network to Launch DTC Subscription Product
Turner Sports
NBA Digital
Offering Includes More Than 100 Nationally Televised Live NBA Games, Original Programming and On-Demand Content New Franchise Center Court Airs Weekly on NBA TV with Next-Generation Game Viewing Enhancements
NBA Digital, jointly managed by the NBA and Turner Sports, today announced that NBA TV is now available directly to consumers from the NBA, becoming the first linear sports league network to launch a direct-to-consumer subscription offering.
Through NBA.com and the NBA App, fans are now able to access the channel, which includes more than 100 exclusive live NBA games, original programming and an extensive list of on-demand video content with advanced viewing options via mobile devices, connected devices, gaming consoles, tablets and web browsers, all for $6.99 per month or $59.99 annually. The NBA TV offering will also continue to be available on an authenticated basis for fans who get NBA TV from a pay TV provider.
NBA Digital recently debuted a new NBA TV franchise, Center Court, which features a series of 20 live NBA games with enhanced viewing options throughout the 2019-20 season. NBA TV will experiment with Next-Generation game viewing enhancements, including new camera angles, with footage captured exclusively on smartphones; live on-screen group chats with celebrity influencers; in-depth analytics and statistical graphics; and social media integration.
Alternative streaming options for Center Court games are accessible through the NBA App and NBA.com for all fans who get NBA TV from a pay TV provider or with an NBA TV direct-to-consumer subscription. Those options include: Backcourt streams featuring Second Spectrum technology, with statistical overlays on the game feed, and Frontcourt streams incorporating alternative audio options with rotating groups of NBA influencers.
Innovation has always been at the core of our NBA Digital partnership and the launch of this direct to consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands, said Tina Shah, Executive Vice President and General Manager, Turner Sports. As sports consumption continues to evolve, we will continue to develop new opportunities for fans to access and engage with premium NBA content.
NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming, said Chris Benyarko, NBA Senior Vice President, Direct to Consumer. We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.
Content highlights include:
More Than 100 Exclusive Live NBA Games
NBA TV presents more than 100 nationally televised, live out-of-market games throughout the season. NBA TV also features in-depth coverage and additional live games from the WNBA, NBA G League and NBA Summer League.
Extensive Programming
To complement the live-game programming, NBA TV also features studio shows that take fans around the league with live look-ins to games and provides best-in-class analysis and reporting from the network's roster of experts. Additional programming includes magazine-style shows like Beyond the Paint; talent-driven franchises, including Shaqtin' A Fool; a reimagined pregame show experience with The Warm Up; and regular nightly shows such as NBA Crunchtime and NBAGame Time that keeps fans up to date on all the action. Fans will also have access to new shows - focused on social conversation, stories, legends and current players surrounding the game - such as The List, #Handles, Say What, High Topsand Basketball Stories.
NBA TV On-Demand Content
Fans will have 24/7 access to classic games and throwback NBA programming, including NBA Finals games from 2000-2019 and other archival content.
Streamlined Experience
Now NBA fans will be able to make their purchases of both NBA League Pass and NBA TV, as well as add to an existing NBA League Pass subscription, with a one-click option via the NBA App and NBA.com.
About NBA Digital
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports, including NBA TV, the NBA App, NBA.com, NBA League Pass and NBAGLEAGUE.com
North America Stories
12/07/2025
As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...
12/07/2025
EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Back to All News
Bringing Culture Into Focus on My Brilliant Career': Firs...
10/07/2025
Strategic Alliance Combines Daktronics' LED Display and Content Management S...
10/07/2025
Grab a friend and climb toward the clouds - PEAK is now available on GeForce NOW, enabling members to try the hugely popular indie hit on virtually any device.
...
10/07/2025
Coding assistants or copilots - AI-powered assistants that can suggest, explain and debug code - are fundamentally changing how software is developed for both e...
09/07/2025
By Bailey Pennick
There's something arresting about the way Jomo Fray captures the world. The cinematographer, now best known for his unparalleled work on ...
09/07/2025
Key Highlights
Centralized management interface for full control, monitoring, and diagnostics
Scalable, multi-site OTT decryption and distribution
Secure int...
09/07/2025
MELBOURNE, Fla., July 9, 2025 - L3Harris Technologies (NYSE: LHX) has appointed Rob Mitrevski as President, Golden Dome Strategy and Integration, a new role cre...
09/07/2025
Collaboration will result in improved data quality and understanding of genre-le...
09/07/2025
The National Association of Broadcasters is hitting back at critics who oppose its proposal to phase out the current ATSC 1.0 DTV over-the-air standard and tran...
09/07/2025
Zeam Media's hyperlocal streaming platform Zeam has announced a new distribution deal with LG that will bring the streaming service to LG smart TVs and devi...
09/07/2025
MetaBroadcast, the UK's leading metadata management specialist, announced today that it was awarded a three-year contract from TAM Ireland (Television Audie...
NBA TV Becomes 1st League Network to Launch DTC Subscription Product 
