
Ateliere Creative Technologies Eric Toulain discusses why the media industry is more fun than any other industry hes worked in, and even though its a big industry, it often feels like a small world
By Contributor
Published: September 23, 2022 Updated: September 26, 2022
Ateliere Creative Technologies' Eric Toulain discusses why the media industry is more fun than any other industry he's worked in, and even though it's a big industry, it often feels like a small world
target=_blank title=Share on LinkedIn class=share-linkedin>
Eric Toulain, director of product management, Ateliere Creative Technologies Talk us through an average day in your role I lead the product department at Ateliere Creative Technologies, providing an innovative cloud-native SaaS media supply chain. Being based in California, my days start quite early to sync-up with our teams and partners in Europe on our different product initiatives. The rest of the day differs quite a lot from one to another, from analysing the market and competitive landscape to collaborating with sales, marketing, and engineering to gather new ideas, prioritise and document requirements to build a cohesive and innovative roadmap, when I'm not out there meeting with customers and peers or attending trade shows like NAB, IBC or HPA and SMPTE events.
How did you get started in the media industry? After 10 years working for diverse industries in France, I joined a broadcast and media software company willing to relocate me to California. I had to learn a whole new lingo specific to the media industry while switching to English as my main language. I started in support in a globally distributed team, and developed my technical and business skills switching to the business and solution side for Americas and APAC, focusing on the bigger picture as my interest grew into the whole chain from content production to delivery, in different verticals including news, sports and theatrical.
What training did you have before entering the industry? My background is in system, network and telecommunications, so besides some common software and technology knowledge, I didn't have any industry-related education. I learned on the job delivering project after project to broadcasters and content producers around the world, helped by an insatiable curiosity and incredible mentors willing to pass their knowledge on.
Why do you enjoy working in the industry? Besides being way more fun than any other industry I worked in, I love thinking that we are spreading emotion and a better knowledge about the world we live in thanks to the democratisation of the internet and innovations in media and streaming technologies. Who would have imagined 20 years ago, how easy it would be to find and watch content from South Korea, Lebanon, or Columbia directly from your phone? Also, while being a big industry, this feels like a small world where you always end up crossing the path of old colleagues and friends which makes it even more enjoyable.
What piece of advice would you offer someone looking to explore a role similar to yours? Be curious, always. Ask questions. Try to understand the why, what drives the requests you get from your users and customers, why they do things the way they do them, and what happens upstream and downstream of the workflow. Empathy is an important part of the job, put yourself in their shoes and feel what their pain points and frustration are: how a trivial additional click for you might be a mountain when you have to do the same operation a thousand times every day. Finally, stay relevant, read the industry press to know what is happening in the media landscape and how other technology companies solve some of the biggest problems our users face but don't limit this to the media industry: also observe the products you use every day as some of the best user experiences hide there.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
09/04/2026
The next big thing To help broadcasters fully embrace dynamic hybrid workflows, Calrec will make a major announcement that unlocks even more freedom for broadca...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments
At the 2026 NAB Show (April 19-22, Las Vegas Con...
09/04/2026
Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments
At the 2026 NAB Show (April 19-22, Las Vegas Con...
09/04/2026
New advances meet surge in demand for broadcast-grade IP migration as C-band spectrum auctions approach
LTN announces major enhancements to its purpose-built g...
09/04/2026
Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and p...
09/04/2026
Revolutionary combined solution brings sub-second latency, resilient delivery, and workflow orchestration to global broadcasters and digital platforms
Layercak...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Yospace exceeded 10 billion dynamically stitched ads in a single month, reaching 11.6 billion as ad-supported streaming surged. Driven by a packed global sports...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide true end to end, real time insights across live streaming workflows, from encodin...
09/04/2026
Leyra has announced the launch of Icelandic public broadcaster R V's streaming service on Samsung and LG Smart TVs. R V is the first public broadcaster to d...
09/04/2026
3Play Media, a global leader in video accessibility and localization, today announced an AI Dubbing solution purpose-built for YouTube creators. The company, wh...
09/04/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions, has been recognized as an Amazon Web Services (AWS) Managed Services Provider (MSP...
09/04/2026
The Professional Darts Corporation (PDC) has officially launched its revamped global streaming service, PDC TV, in collaboration with Cleeng and sports technolo...
09/04/2026
Cleeng, the Subscriber Retention Management (SRM ) pioneer, today announced a raft of new AI agents for its AI Assistant to accelerate decision-making and autom...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/04/2026
New Charging, Connectivity, and Mounting Solutions Now Available
LAS VEGAS, APRIL 8, 2026 Pliant Technologies will highlight a range of new accessories at th...
09/04/2026
As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demon...
09/04/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, launches its new AI-powered add-on for its StudioPro p...
09/04/2026
The Hive Group has published a new white paper, No Safe Harbor: Why the FCC's Upper C-Band Auction Demands Early Action from Broadcasters ahead of NAB Sho...
09/04/2026
Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place Ap...
09/04/2026
Multi-year agreement enables Nation Radio to scale audiences, strengthen digital delivery and unlock new commercial opportunities
09 April 2026 - London, UK - ...
09/04/2026
RT Sport has announced Brian Fenton will join its Sunday Game GAA punditry panel for the 2026 Championship, featuring across video, audio, online including the...
09/04/2026
Doireann N Ghlac in returns as presenter, with the first episode airing this Friday at 8.30pm on RT One and RT Player
The beloved walking series Tracks & T...
09/04/2026
A timeless story of grit, faith and rebellion takes center stage as Samson: A Ty...
09/04/2026
New technique for synthesizing branched molecules could accelerate the development of future medicines Scripps Research chemists solve a longstanding problem in...
08/04/2026
The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...
08/04/2026
The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...
08/04/2026
Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...
08/04/2026
Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...
08/04/2026
On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...
08/04/2026
El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...
08/04/2026
New channel strip plug-in revealed
The latest plug-in to be added to the Fuse Audio Labs line-up emulates a selection of vintage hardware units, combining c...
08/04/2026
Guitar & bass multi-effects software overhauled
Blue Cat Audio's flagship guitar and bass multi-effects software has recently received a significant upd...
08/04/2026
PanNoir mixer integration, Dolby Atmos Renderer & more
Merging Technologies have just launched Pyramix 16, the latest major update to their renowned DAW sof...
08/04/2026
Applicable Products Part number Description
QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU)
QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...
08/04/2026
The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...