Ateliere Creative Technologies Eric Toulain discusses why the media industry is more fun than any other industry hes worked in, and even though its a big industry, it often feels like a small world
By Contributor
Published: September 23, 2022 Updated: September 26, 2022
Ateliere Creative Technologies' Eric Toulain discusses why the media industry is more fun than any other industry he's worked in, and even though it's a big industry, it often feels like a small world
target=_blank title=Share on LinkedIn class=share-linkedin>
Eric Toulain, director of product management, Ateliere Creative Technologies Talk us through an average day in your role I lead the product department at Ateliere Creative Technologies, providing an innovative cloud-native SaaS media supply chain. Being based in California, my days start quite early to sync-up with our teams and partners in Europe on our different product initiatives. The rest of the day differs quite a lot from one to another, from analysing the market and competitive landscape to collaborating with sales, marketing, and engineering to gather new ideas, prioritise and document requirements to build a cohesive and innovative roadmap, when I'm not out there meeting with customers and peers or attending trade shows like NAB, IBC or HPA and SMPTE events.
How did you get started in the media industry? After 10 years working for diverse industries in France, I joined a broadcast and media software company willing to relocate me to California. I had to learn a whole new lingo specific to the media industry while switching to English as my main language. I started in support in a globally distributed team, and developed my technical and business skills switching to the business and solution side for Americas and APAC, focusing on the bigger picture as my interest grew into the whole chain from content production to delivery, in different verticals including news, sports and theatrical.
What training did you have before entering the industry? My background is in system, network and telecommunications, so besides some common software and technology knowledge, I didn't have any industry-related education. I learned on the job delivering project after project to broadcasters and content producers around the world, helped by an insatiable curiosity and incredible mentors willing to pass their knowledge on.
Why do you enjoy working in the industry? Besides being way more fun than any other industry I worked in, I love thinking that we are spreading emotion and a better knowledge about the world we live in thanks to the democratisation of the internet and innovations in media and streaming technologies. Who would have imagined 20 years ago, how easy it would be to find and watch content from South Korea, Lebanon, or Columbia directly from your phone? Also, while being a big industry, this feels like a small world where you always end up crossing the path of old colleagues and friends which makes it even more enjoyable.
What piece of advice would you offer someone looking to explore a role similar to yours? Be curious, always. Ask questions. Try to understand the why, what drives the requests you get from your users and customers, why they do things the way they do them, and what happens upstream and downstream of the workflow. Empathy is an important part of the job, put yourself in their shoes and feel what their pain points and frustration are: how a trivial additional click for you might be a mountain when you have to do the same operation a thousand times every day. Finally, stay relevant, read the industry press to know what is happening in the media landscape and how other technology companies solve some of the biggest problems our users face but don't limit this to the media industry: also observe the products you use every day as some of the best user experiences hide there.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
Ateliere Creative Technologies Eric Toulain discusses why the media industry is more fun than any other industry hes worked in, and even though its a big industry, it often feels like a small world
