Ateliere Creative Technologies Eric Toulain discusses why the media industry is more fun than any other industry hes worked in, and even though its a big industry, it often feels like a small world
By Contributor
Published: September 23, 2022 Updated: September 26, 2022
Ateliere Creative Technologies' Eric Toulain discusses why the media industry is more fun than any other industry he's worked in, and even though it's a big industry, it often feels like a small world
target=_blank title=Share on LinkedIn class=share-linkedin>
Eric Toulain, director of product management, Ateliere Creative Technologies Talk us through an average day in your role I lead the product department at Ateliere Creative Technologies, providing an innovative cloud-native SaaS media supply chain. Being based in California, my days start quite early to sync-up with our teams and partners in Europe on our different product initiatives. The rest of the day differs quite a lot from one to another, from analysing the market and competitive landscape to collaborating with sales, marketing, and engineering to gather new ideas, prioritise and document requirements to build a cohesive and innovative roadmap, when I'm not out there meeting with customers and peers or attending trade shows like NAB, IBC or HPA and SMPTE events.
How did you get started in the media industry? After 10 years working for diverse industries in France, I joined a broadcast and media software company willing to relocate me to California. I had to learn a whole new lingo specific to the media industry while switching to English as my main language. I started in support in a globally distributed team, and developed my technical and business skills switching to the business and solution side for Americas and APAC, focusing on the bigger picture as my interest grew into the whole chain from content production to delivery, in different verticals including news, sports and theatrical.
What training did you have before entering the industry? My background is in system, network and telecommunications, so besides some common software and technology knowledge, I didn't have any industry-related education. I learned on the job delivering project after project to broadcasters and content producers around the world, helped by an insatiable curiosity and incredible mentors willing to pass their knowledge on.
Why do you enjoy working in the industry? Besides being way more fun than any other industry I worked in, I love thinking that we are spreading emotion and a better knowledge about the world we live in thanks to the democratisation of the internet and innovations in media and streaming technologies. Who would have imagined 20 years ago, how easy it would be to find and watch content from South Korea, Lebanon, or Columbia directly from your phone? Also, while being a big industry, this feels like a small world where you always end up crossing the path of old colleagues and friends which makes it even more enjoyable.
What piece of advice would you offer someone looking to explore a role similar to yours? Be curious, always. Ask questions. Try to understand the why, what drives the requests you get from your users and customers, why they do things the way they do them, and what happens upstream and downstream of the workflow. Empathy is an important part of the job, put yourself in their shoes and feel what their pain points and frustration are: how a trivial additional click for you might be a mountain when you have to do the same operation a thousand times every day. Finally, stay relevant, read the industry press to know what is happening in the media landscape and how other technology companies solve some of the biggest problems our users face but don't limit this to the media industry: also observe the products you use every day as some of the best user experiences hide there.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
Ateliere Creative Technologies Eric Toulain discusses why the media industry is more fun than any other industry hes worked in, and even though its a big industry, it often feels like a small world
