Live From IBC 2024: Saturday's Latest From Amsterdam By SVG Staff
Friday, September 13, 2024 - 19:37
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The SVG Europe and SVG Americas teams are onsite in Amsterdam for IBC 2024. As the production and broadcast industry gathers to launch new products and reconnect, the SVG team is out in force in the exhibition halls of the RAI to gather and share the latest news with the SVG community. You'll find all the key announcements and news here with daily updates through Monday.
Today's issue features Adder, Avid, Amagi, Appear, Arqiva, Audinate, Avid, Backlight, Brainstorm, Calrec Audio, Chyron, Genelec, Ikegami, Imagine Communications, InSync, Lawo, LiveU, LTN, Marshall Electronics, Moments Labs, Mo-Sys, Native Waves, Prodys, Quantum, Quantum 5X, Qvest, Red Digital, Salsa Sound, Tinkerlist, TVN Live Production, TVU Networks, Xytech Systems.
Adder (Stand 8.B65) is highlighting the latest addition to its KVM matrix lineup, the ADDERView Matrix C-Range. For organizations or networks that operate in smaller spaces, including collegiate athletic programs, the new upgrade is intended for this smaller space and provides a streamlined IP KVM-matrix solution offering ease of use and minimal maintenance. Designed to be as customizable and user-friendly as possible, each user station is a master controller of up to 16 sources at any one time, and a single computer-access module can connect up to 256 user stations.
Amagi (Stand 5.B87) has focused its efforts at IBC on live remote production, cloud migration, and streaming. To put its cloud-native solutions in context, the company has re-created a live-operations center at its stand. For sports, the environment shows everything from setting up an on-demand live-broadcast infrastructure, orchestrating live remote events, managing graphics and ad breaks, and clipping and social-media publishing. New at the show is the on-premises playout server Disaster Recovery DR Box for Amagi CLOUDPORT. CLOUDPORT, along with Tellyo STUDIO and Tellyo PRO, are on display to show how end users can manage and automate the entire broadcast workflow from ingest to delivery. These are the latest developments building on Amagi's acquisition of Tellyo last year.
Appear (Stand 1. B41) has updated its HEVC and AVC compression solutions in time for IBC 2024. Through its X Platform, Appear says, it can now deliver up to a 73% improvement in latency performance without compromising picture quality. Says Appear CTO Andy Rayner, Our evolving temporal compression capabilities complement our JPEG XS solutions available in TR-07 and TR-08 formats. With full interoperability, all of these capabilities integrate seamlessly with Appear's accelerated SRT technology, providing a complete toolkit for media transport with best-in-class protection and resilience.
Media services provider Arqiva (Stand 8.MS6) has enhanced its portfolio of streaming services with the addition of new broadcast-optimisation capability. Provided in collaboration with System73, the new service offerings for optimisation, QoE analytics, and seamless CDN switching are intended to reduce delivery cost, latency, environmental impact, and viewer satisfaction issues that come with the increasing requirement of content owners to deliver traffic over the internet, all while increasing quality of experience. This is a unique proposition for streaming, explains Arqiva CTO Dom Wedgwood. It's peer-to-peer optimization, which is additive to CDNs; it helps sports broadcasters manage the peaks in their traffic that they can't predict. To get the best performance for these peaks in traffic is hard, but this solves that.
Audinate (Stand 8.A95) and Lawo (Stand 8.B90) are talking about their new MoU agreement for the integration of Dante audio and video technologies into Lawo's HOME apps. This will include provision of native discovery and management mechanisms for Dante devices and software as well as access to Dante audio and video within Lawo's HOME management platform. Lawo intends to integrate Dante APIs and SDKs for access to control, management, and media signals for Dante networks directly into HOME. Lawo will also introduce Dante Importer (southbound) and Dante Exporter (northbound) services into and out of HOME. Says Audinate Principal Product Manager Jim Kidwell, This is a big deal for us. Lawo has previously supported other protocols, so integrating us gives customers even more choices.
Avid (Stand 7.B59) is emphasizing AI and focusing on how AI can be of creative assistance. The way we are trying to apply AI, says Craig Wilson, product evangelist, video and media, Avid, is to help customers become more efficient, whether that's allowing end users to spend more time on the creative part, as opposed to some of the mundane tasks, or enabling them to produce faster to more platforms and more channels. One such capability is tying speech-to-text to the clips so that, when the text is dragged into the Media Composer timeline, the video follows; another example is rules functions that automatically upload an approved piece of content to playout. Also be sure to check out the new Media Composer SDK, which allows customers and partners to develop their own panels within Media Composer. Notes Wilson, We have some workflows here with Autodesk or a dailies workflow where you can access the dailies from Autodesk, drag them in a Media Composer bin, and carry on with your work.
Backlight (Stand 1.D09) is one of the industry leaders at IBC 2024 in AI-driven automation and cloud-based asset-management innovation. The company's Iconik smart media-management and collaboration hub has a bevy of new features. Among them is Automation Engine, a new no-code UI for building workflows and automating tasks centered on content discovery in media libraries. That includes
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Live From IBC 2024: Saturday's Latest From Amsterdam By SVG Staff 
