NetApp Positioned to Capture Digital Transformation Opportunity with Leadership in Hybrid Cloud Data Services

SUNNYVALE, Calif. - June 7, 2017 - More than two-thirds of CEOs of the 2,000 largest global organizations have identified digital transformation as the centerpiece of their growth and profitability strategies (1) moving forward. To successfully transform, business leaders are recognizing the need for new ways to harness their most valuable asset - their data.

Becoming data-centric is no small undertaking. It requires new approaches to computing now that data is much more distributed, dynamic, and diverse. Customers also face data integration challenges as they adopt hybrid and multi cloud models for greater agility, scale, and cost control. IDC has released a new report, Worldwide Data Services for Hybrid Cloud Taxonomy, 2017 (2) that reflects the business opportunities and IT requirements for enterprises to maximize the value of data in a hybrid cloud world.

NetApp (NASDAQ: NTAP) ushered in the era of simplified data management at its founding 25 years ago. Today, it enables organizations to unleash the full value of their data for competitive advantage. NetApp is included as a key player by IDC for its ability to provide hybrid cloud data services. Specifically, IDC called out the NetApp Data Fabric strategy, which provides consistent and integrated services that deliver data visibility and insights, data access and control, and data protection and security.

Successful digital organizations exploit data insights to deliver personalized value services, optimize the customer experience, explore new opportunities, and reduce the overall cost of doing business, said Laura DuBois, group vice president, Enterprise Storage, Servers and Infrastructure Software, at IDC. Hybrid/multi-cloud deployments are becoming the new norm for organizations looking to harness data's potential, but siloed approaches to development are limiting effectiveness and slowing digital transformation. What's needed is a comprehensive hybrid cloud data services solution set that delivers a full range of capabilities, including data protection, security, compliance, integration, orchestration, and data location optimization, that span structured and unstructured data, on-premises and cloud. NetApp, with its Data Fabric approach, is already innovating in these categories and is making the investments in hybrid cloud data services to attract new customers to its vision of a data-driven future.

Data is the lifeblood of every organization, and today's leaders are under tremendous pressure to harness the potential of that data to create new value-with limited time, skills, and budget, said Jean English, chief marketing officer for NetApp. Our relentless focus on data drives us to help solve these customer challenges with new approaches such as the NetApp Data Fabric. That's why pioneering hybrid cloud data services is a natural next innovation that gives customers and partners the confidence to move into the future with NetApp.

NetApp customer Polaris Alpha is a data visionary whose team, including 400+ software developers, is key to making the world safer. With major locations in Colorado, Maryland and Virginia, the high-tech specialist provides custom software solutions that allow government agencies such as the Department of Defense and Department of Homeland Security to quickly evaluate potential threats and make smarter decisions.

The company undertook an ambitious transformation to embrace a multimodal approach that required modernizing every aspect of their enterprise IT. They quickly began transitioning from monolithic applications to cloud-native containerized technologies. Rapid IT changes resulted in 10% monthly growth in storage requirements, which increased latency and hampered productivity. A new converged infrastructure solution provided by NetApp and partners Cisco and Flair Data Systems delivered the agility they needed to accelerate time to market.

Our credibility is our competitive advantage. Being able to deliver when we say we will makes a big difference to our credibility and relationships with our customers, who use our systems to visualize and share massive amounts of data in support of critical decision-making for U.S. national security across air, sea, ground, cyber, and space operations, said David Coker, senior vice president of Information Systems at Polaris Alpha. With the solutions and support of NetApp and its partners Cisco and Flair Data Systems, we have reclaimed time to focus on innovation, increased our data efficiency, and significantly accelerated the development of new offerings to meet our customers' unique deployment needs.

NetApp also unveiled a Data Visionaries awareness campaign to drive visibility of the strategic importance of data. The campaign connects to content that showcases how NetApp's expertise and Data Fabric portfolio support customers in their transformation to data-centric organizations that will lead the future.

Additional Resources

See how Polaris Alpha is innovating with NetApp

Become a Data Visionary

Read the blog from NetApp CTO Mark Bregman

About NetApp

NetApp is the data authority for hybrid cloud. We provide a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with our partners, we empower global organizations to unleash the full potential of their data to expand customer touchpoints, foster greater innovation and optimize their operations. For more information, visit www.netapp.com. #DataDriven

Press Contact:

Judy Radlinsky

NetApp

1 408 822 6572

ng-uspr@netapp.com

NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.

IDC Press Release, 11/15

IDC'

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