White Claw and other hard seltzers and lemonades are taking to the airwaves and getting results, according to new data from EDO, which tracks the effectiveness of advertising campaigns.
White Claw Spots Are Grabbing Viewers' Attention, EDO Finds
02/07/2024
White Claw and other hard seltzers and lemonades are taking to the airwaves and getting results, according to new data from EDO, which tracks the effectiveness of advertising campaigns.
| LINK: | https://www.nexttv.com/news/white-claw-spots-grabbing-viewers-attentio... |
| See more stories from bandc |
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...
07/10/2026
Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/10/2026
Rich Welsh Joins Molinare as Chief Innovation Officer
Share Copy link Facebook X Linkedin Bluesky Email...
06/10/2026
Applications Open for 2026 LAUNCH Mentorship Program
Share Copy link Facebook X Linkedin Bluesky Email...
06/10/2026
Imaginary Forces Paints a Portrait of Conflict in War
Imaginary Forces Paints a Portrait of Conflict in War Brie Clayton October 6, 2026 0 Comments Director Ronnie Koff of Imaginary Forces (IF) transforms...
06/10/2026
Hollywood River Studios Breaks Ground On Major Production St. Louis Campus
Share Copy link Facebook X Linkedin Bluesky Email...
06/10/2026
TiVo One Ad Platform Sets New Revenue Record With 6.3 Million Monthly Users
Share Copy link Facebook X Linkedin Bluesky Email...
06/10/2026
SBT expands playout operations with Pebble Automation
Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazili...
06/10/2026
Techex Addresses C-Band Transition with Combined Satellit...
Techex, a specialist in software-defined live video workflows, will demonstrate the how tx darwin platform combines satellite and IP delivery at NAB New York 20...
06/10/2026
NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI
NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI Allen Bourgoyne October 5, 2026 0 Comments Local AI is becoming more usef...
06/10/2026
Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine
Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine Brie Clayton October 5, 2026 0 Comments Portraiture and archival footage bring pl...
06/10/2026
Boston Conservatory Artists Turn Chairs on The Voice
Boston Conservatory Artists Turn Chairs on The Voice Watch Lexi Stephens (BFA 25) and Marcus Ladden Jr. (BFA 30) wow the celebrity coaches during their blind au...
06/10/2026
Supreme Court Rejects Nexstar Bid to End DirecTV Dispute
Share Copy link Facebook X Linkedin Bluesky Email...
06/10/2026
SBE Adds Andrew Sveum as Marketing and Growth Director
Share Copy link Facebook X Linkedin Bluesky Email...
06/10/2026
Cobalt Digital to Exhibit IPMX Ecosystem at NAB Show New York
Share Copy link Facebook X Linkedin Bluesky Email...
06/10/2026
RT to explore C.S. Lewis's Belfast roots in new documentary, The Lion, The Witch and the Ulsterman
Andrew Trimble delves into the author's Belfast upbringing Thursday, 8 Octo...
06/10/2026
Why Telecom Operators Are Building Their AI Strategy on Open Models
Telecom operators are increasingly building their AI strategies on open models - and the reasons go beyond mere cost. Open models give telcos the ability to t...
05/10/2026
Eutelsat Ships First 32 New OneWeb LEO Satellites for Upcoming SpaceX Launch
Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...
05/10/2026
Racecourse Media Group Appoints Andrew Demaria as First Chief Content Officer
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6. Demaria joins from a career spanning more th...
05/10/2026
SMPTE to Host Full-Day Precision Timing Bootcamp at NAB Show New York
SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...
05/10/2026
Nexstar and DAZN to Simulcast 15 Indiana Pacers Games Across Central Indiana
Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...
05/10/2026
Behind The Mic: Tony Romo to Depart From CBS Sports Permanently
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
05/10/2026
Telos Alliance Announces Zephyr Connect SE Now Shipping
Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...
05/10/2026
Sofascore and NHL Announce Multiyear Global Partnership
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...
05/10/2026
New Orleans Pelicans Announce 2026-27 Broadcast Plans
The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...
05/10/2026
SVG New Sponsor Spotlight: Rezzil Co-Founder Andy Etches on Bringing Movement Intelligence to Broadcast
As sports broadcasters look for new ways to make live action more immersive, ins...
05/10/2026
Austrian Audio introduce the OC616
New multi-pattern LDC revealed Austrian Audio have announced the upcoming launch of a new multi-pattern large-diaphragm capacitor mic that occupies the midd...
05/10/2026
IK Multimedia Tonex 2 Player now available
Software gains Tonex Board rig support When IK Multimedia launched the Tonex Board, they mentioned that it would soon be followed by a significant update to...
05/10/2026
fedDSP release quadCHO
Offers a modern take on classic chorus effects fedDSP's latest creation has been designed to offer a modern take on the classic chorus effect, combining...
05/10/2026
SMPTE to Offer Full-Day Precision Timing Bootcamp for ST 2110 at NAB Show New York
Share Copy link Facebook X Linkedin Bluesky Email...
05/10/2026
Matthews Studio Equipment Ships Sliding Leg C-Stand 2-Pack
Share Copy link Facebook X Linkedin Bluesky Email...
05/10/2026
From Spots to Audiences: How Advanced Advertising Is Reshaping Local TV
Share Copy link Facebook X Linkedin Bluesky Email...
05/10/2026
Combined Paramount-WBD Studio to be Named Skydance
Share Copy link Facebook X Linkedin Bluesky Email...
05/10/2026
URSA Cine 12K LF Captures Poste Italian's Anniversary Film
URSA Cine 12K LF Captures Poste Italian's Anniversary Film Brie Clayton October 4, 2026 0 Comments Jacopo Mutti reveals the practical choices behi...
05/10/2026
Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping
Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping Brie Clayton October 4, 2026 0 Comments Made for Shows that Don't Have T...
05/10/2026
Telos Alliance Announces Telos Zephyr Connect SE Is Now Available
Telos Alliance Announces Telos Zephyr Connect SE Is Now Available Search Cleveland, Ohio (October 5, 2026) - Telos Alliance , trusted global leader in br...
05/10/2026
RT to provide comprehensive coverage of Budget 2027 on TV, radio and online
RT will provide comprehensive coverage and analysis of Budget 2027 across online, radio and television on Tuesday 6 October, with extensive reporting and analy...
05/10/2026
From Scan to Treatment Plan, AI Helps Close Breast Cancer's Deadliest Gaps
Breast cancer is the most commonly diagnosed cancer among American women - yet the gaps in care are wide. A majority of women over age 40 skip the recommended a...
04/10/2026
Shure's MV6 gets Gen 2 upgrade
Dedicated streaming mic gets an overhaul Following on from the success of their dedicated streaming microphone, the MV6, Shure have announced the launch of ...
03/10/2026
MLB Network's Secaucus Facility Transforms Into Production Hub for Live Game Coverage on JioStar in India, BBC in UK
The broadcaster's capability as an internal production house continues with ...
03/10/2026
Ratings Roundup: NFL Ratings Down Slightly Through 3 Weeks; Ravens-Cowboys in Rio Is Top NFL International Game Ever
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
03/10/2026
Release Rundown: What to Watch in October, From Wicker to Once Upon a Time in Harlem
Olivia Colman stars in Wicker, which premiered at the 2026 Sundance Film Festi...
03/10/2026
Nielsen to Introduce New Content Measurement Solutions in Early 2027
Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...
03/10/2026
FCC Updates EEO Rule WordingNo Form 395-B
Share Copy link Facebook X Linkedin Bluesky Email...
03/10/2026
EDO: Spanish-Language TV Ads Outperform Spots in English
Share Copy link Facebook X Linkedin Bluesky Email...
03/10/2026
Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences with AJA
Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences wit...
02/10/2026
NESN, SportsNet Pittsburgh Debut New-Look Scorebug, Graphics for NHL Season
Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...
02/10/2026
NBC Sports Leans Into Image Quality, Drones, Distinct Camera Positions, REMI as College-Football Slate Hits Big Stretch
NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...
