
At GTC Israel this week, 17 automotive startups showcased the latest developments in autonomous driving, connectivity and mobility services.
The young companies are developing on NVIDIA DRIVE, taking advantage of Israel's fast-paced, flexible startup culture to speed the deployment of safe self-driving on public roads.
With the help of high-performance, energy-efficient compute from the NVIDIA DRIVE platform, these companies are moving the industry forward with breakthrough technologies.
From emergency response to simulation testing to thermal sensors, GTC exhibitors are taking novel approaches self-driving systems. Here's a look at a few of the startups helping drive the future of the automotive industry in Israel.
Sensing Innovation Most of the industry agrees that self-driving cars require a trio of sensor types: camera, radar and lidar. However, for truly advanced pedestrian and object detection, Israeli startup AdaSky contends that thermal sensors must be included in the mix.
The company's Viper sensor can measure heat from objects surrounding the car, using algorithms running on the NVIDIA DRIVE platform to classify them as humans, vehicles or other objects. The state-of-the-art sensor can be easily incorporated into any autonomous driving or advanced driver assistance system for an added layer of safety.
Sensors inside the car can be just as important as those outside. Before Level 5 driverless vehicles hit the road, drivers must still pay attention and be able to take back control. That's why Jungo Connectivity has integrated its AI software into the NVIDIA DRIVE IX intelligent experience platform for advanced driver monitoring. The company's algorithms can help detect whether a driver's attention is on the road while they are driving or advanced driver assistance systems are operating.
Guardian Optical Technologies is also developing in-cabin sensing technology, making it more affordable and more efficient for manufacturers to implement driver and passenger detection on a single sensor. Backed by NVIDIA GPU compute, one sensor mounted on the ceiling of the vehicle can track the body positions of the driver and passengers in the car to enable safety and convenience features.
Pioneering Software Autonomous vehicles must be tested and validated before operating on public roads. Software startup Cognata builds detailed simulation environments, allowing manufacturers to perform these tests in any condition, over and over again, before the rubber ever meets the road.
Cognata simulates driving environments for autonomous vehicle testing and validation. Cognata, which won the NVIDIA Inception startup award at last year's GTC Israel, is integrating its world-building simulation algorithms into the open NVIDIA DRIVE Constellation platform.
A Tactile Mobility map marking the varying road gradients around Haifa, Israel. For safe autonomous driving, cars can't just see the world around them, they must also be able to feel it. With software from Tactile Mobility, vehicles can interpret information such as road grade and tire grip from data collected by sensors on the vehicle. Using the NVIDIA DRIVE platform, the vehicle can fuse this data for a comprehensive view of its surroundings.
In addition to startups, students showcased innovative technology at this year's GTC Israel. Researchers at Israel Technion University demonstrated their Formula 1 autonomous vehicle project on the event floor. Fresh off a driverless run on public roads in Israel, the car uses high-performance compute from NVIDIA DRIVE to run autonomous driving software.
Learn more about NVIDIA DRIVE partners in Israel and watch this year's keynote.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
PlayBox Neo Stand 7.C29 IBC2026 - 11 14 September
Well-established global specialists in media playout, automation, and streaming solutions, PlayBox Neo ...
27/08/2026
Rise Academy, the broadcast and media skills charity dedicated to delivering practical media technology learning experiences, careers resources and work experie...
27/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase the latest evolution of its ...
27/08/2026
Screen Australia opens applications for Global Fellowships Program 27 August 2026
Applications are now open for the Screen Australia Global Fellowships progra...
26/08/2026
Applicants interested in the Media Innovation Europe 3.0 Validation Booster call can now consult a new FAQ document addressing practical questions raised during...
26/08/2026
Roku Sports Channel will stream eight matches free beginning Aug. 30 as league shifts Sunday-night games away from Victory+...
26/08/2026
Evertz and Mobile TV Group detail how on-premises infrastructure and cloud resou...
26/08/2026
The Sennheiser Group will demonstrate its broadcast audio portfolio at IBC2026 (Hall 8, Booth D50), covering wireless microphone workflows, studio monitoring, a...
26/08/2026
Appear and Transmisiones Televisivas TVTEL Limitada have announced the deploymen...
26/08/2026
Leader Electronics has announced that Danish broadcast rental company Minitech has purchased a Leader LPX500 hybrid IP/SDI waveform monitor and LT4670 sync puls...
26/08/2026
Encompass will demonstrate its Altitude media services at IBC2026 (IAMT Hub, Diamond Lounge, Hall 3, RAI Amsterdam, September 11-14).
Key products on show incl...
26/08/2026
Daktronics has partnered with Massillon Washington High School in Ohio to install a new LED video display and implement the Daktronics Camino show control platf...
26/08/2026
Clear-Com has appointed Dubai-based Venuetech LLC as its main partner for the Middle East. Venuetech distributes professional audiovisual solutions across the r...
26/08/2026
NBC Sports NOW, NBC Sports' free 24/7 streaming channel, will launch a new weekday lineup beginning Monday, August 31, including two new shows.
Not So Fast...
26/08/2026
Calrec will demonstrate updates to its ImPulseV DSP software and Argo ecosystem at IBC2026 (Stand 8.C47), including previews aligned with the EBU's Dynamic ...
26/08/2026
Imagine Communications will demonstrate AI applications across its ad tech and video infrastructure portfolios at IBC2026 (Stand 1.B73, RAI Amsterdam, September...
26/08/2026
Dalet will demonstrate updates to Dalet Flex, Dalet Pyramid, and Dalia, its agentic AI platform, at IBC2026 (Hall 7, Stand 7.A43). The company will also partici...
26/08/2026
Team-owned platform will stream every locally carried Predators game beginning t...
26/08/2026
The 12-day tournament receives the broadcaster's full onsite-studio presence...
26/08/2026
A synth with no controls?
If you're into weird and wonderful instruments, then you may already be familiar with Warsaw-based SOMA Laboratory - if you...
26/08/2026
Physical modelling orchestral instrument announced
Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...
26/08/2026
Discussions at the Meitingen site on competitiveness, energy supply, and fuel cell technology
Bertram Brossardt, CEO of the Bavarian metal and electrical emplo...
26/08/2026
Rohde & Schwarz USA celebrates grand opening of new manufacturing center in Fred...
26/08/2026
For large media companies, the content archive is a gold mine. There are thousands of hours of existing, high-value assets just waiting to be tapped for highlig...
26/08/2026
Ad Supported Viewing Represents 71.5% of TV in Q2
Streaming Captures Over 48% o...
26/08/2026
Charity sector ad spend reached $278 million as 44% of Australians donated to ch...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
MediaKind today announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure, bringing greater flexibility, resilience...
26/08/2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of Telestream UP, expanding the cloud-native platform introduced ...
26/08/2026
SMPTE, the home for media professionals, technologists and engineers, today announced its 2026 Honorees, recognizing individuals and organizations whose contrib...
26/08/2026
New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters
Broadp...
26/08/2026
LA JOLLA, CA-Recent advances in robotics, automation and artificial intelligence...
26/08/2026
How WeFX Made From's' Monsters Feel Uncomfortably Real
Brie Clayton August 26, 2026
0 Comments
From eight-foot dolls and feathered birds to R...
26/08/2026
Eleanor Roosevelt High School Elevates Student Rallies with Blackmagic Design
Brie Clayton August 26, 2026
0 Comments
Student led production team uses...
26/08/2026
K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities.
At IBC...
26/08/2026
New products continue to enable any signal, anywhere for creators...
26/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...