
Vodafone opens UK's first Edge Innovation Lab at MediaCityUK to potentially bring futuristic applications to sports fans By Heather McLean, Editor
Tuesday, November 29, 2022 - 09:44
Print This Story
Boxing with a 3D AR version of the match on your coffee table could become a reality with the 5G Create project, 5G Edge-XR, the consortium led by BT's Media and Research teams, which will enable people to view immersive sporting events from all angles, across a broad range of devices
Vodafone has announced it is opening a new Edge Innovation Lab in MediaCityUK, Salford, in what is a first of its kind in the UK. The lab could help broadcasters and partners develop new applications for end users such as the holographic boxing idea developed as one of the 5G Edge XR projects which require significant edge computing power to deliver innovative ideas to sports fans.
Read more on the results of the 5G Edge XR project here
The Edge Innovation Lab at Host, which calls itself the home of skills and technology, will offer the opportunity for companies, academics, software developers and public sector organisations to see and test the possibilities of the next generation in network technology, multi-access edge compute (MEC).
MEC technology enables real time data processing at the network edge, allowing for the creation of low latency services that would not be possible on today's traditional network infrastructure. This offers innovators in the Greater Manchester area an opportunity to be at the forefront of next generation digital services.
On the benefits of MEC in enabling projects such as 5G Edge XR, Matt Stagg, BT Sport's director of mobile and immersive, told SVG Europe while on stage at FutureSPORT 2022: MEC will definitely play a part in providing the compute power for mixed reality (XR). The key challenge is where is the Edge in MEC? It's a trade off between the cost and the latency; the closer you place the compute power [to the event], the more costly it is to scale as you need more of it. If you put it all in a large centralised data centre, then it becomes more cost effective but you increase the latency [due to the distance between the event and the data centre]. The key to it all is finding the sweet spot.
By installing specialist servers either in Vodafone or customer facilities, applications are able to respond to command significantly faster, the mobile operator said. Latency is a barrier for next generation innovations that require almost instantaneous reactions, or are powered by artificial intelligence. When combined with 5G, latency could be reduced to speeds faster than the human brain processes information.
Use cases enabled by MEC include autonomous vehicles, autonomous operations in factories, immersive augmented and virtual reality (AR and VR), remote medicine, cloud gaming and drone transport.
Vodafone has deployed dedicated MEC servers at the Edge Innovation Lab and has launched a distributed MEC zone in the Manchester area in partnership with Amazon Web Services (AWS), as part of the AWS Wavelength Zone infrastructure. Vodafone will also showcase mixed reality (XR) and visual inspection services at the lab. Vodafone has partnered with Kyndryl to offer customers professional and managed services for dedicated MEC and wider cloud managed services to Vodafone customers.
Software developers and innovators in the Greater Manchester region will have access to these technologies in the earliest stages of development. This head start will create a global centre of excellence for real time mobile applications in the region, supporting the growth of digitally led businesses and industries in the area, as well as in the rest of the UK.
Nick Gliddon, business director, Vodafone UK, said: MEC enables the creation of digital services and platforms that would otherwise be impossible to deliver. The lab offers innovators the opportunity to experiment with next generation technologies and bring to life ideas that could revolutionise the way we do business and deliver public services. It will place Manchester and surrounding region at the centre of the next stage of digital revolution.
Tosca Colangeli, president, Kyndryl UK and Ireland, said: We are excited, as part of our strategic partnership with Vodafone, to be supporting the Edge Innovation Lab in Salford and to use the facility as inspiration and co-creation for our joint customer engagements. We expect Edge technologies to increasingly become an enabler of business outcomes; allowing end users (and machines) and industries including manufacturing, energy and retail, to reap the benefits of traditional cloud computing while gaining advantages such as reduced data latency, better data autonomy and enhanced security.
This builds on Vodafone's four-year partnership with Host in MediaCityUK, where the lab will be located. Host combines skills, innovation and start up growth services all under one roof, with an inclusive community that supports businesses to learn, grow and succeed. It focuses on key sectors including data science, artificial intelligence (AI), cyber and immersive technologies so individuals and businesses can explore the pioneering opportunities available in these areas. Host is also home to the UK's Unity Centre of Excellence and Skills City's digital Skills Bootcamps.
Alongside the launch of the lab, Vodafone is also running the Edge Innovation Programme 2.0.
Using both dedicated and distributed MEC technologies, the Edge Innovation Programme 2.0 will inspire the creation of innovative and futuristic services, products and applications. Participants of the trial will be able to try before you buy' MEC services and will also receive a voucher for further discounts on additional services following trials and proof-of-concepts, as well as work alongside Voda
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...