Sony Pixel Power calrec Sony

Vodafone Opens UK's First Edge Innovation Lab at MediaCityUK to Bring Futuristic Applications to Sports Fans

01/12/2022

Vodafone opens UK's first Edge Innovation Lab at MediaCityUK to potentially bring futuristic applications to sports fans By Heather McLean, Editor

Tuesday, November 29, 2022 - 09:44

Print This Story

Boxing with a 3D AR version of the match on your coffee table could become a reality with the 5G Create project, 5G Edge-XR, the consortium led by BT's Media and Research teams, which will enable people to view immersive sporting events from all angles, across a broad range of devices

Vodafone has announced it is opening a new Edge Innovation Lab in MediaCityUK, Salford, in what is a first of its kind in the UK. The lab could help broadcasters and partners develop new applications for end users such as the holographic boxing idea developed as one of the 5G Edge XR projects which require significant edge computing power to deliver innovative ideas to sports fans.

Read more on the results of the 5G Edge XR project here

The Edge Innovation Lab at Host, which calls itself the home of skills and technology, will offer the opportunity for companies, academics, software developers and public sector organisations to see and test the possibilities of the next generation in network technology, multi-access edge compute (MEC).

MEC technology enables real time data processing at the network edge, allowing for the creation of low latency services that would not be possible on today's traditional network infrastructure. This offers innovators in the Greater Manchester area an opportunity to be at the forefront of next generation digital services.

On the benefits of MEC in enabling projects such as 5G Edge XR, Matt Stagg, BT Sport's director of mobile and immersive, told SVG Europe while on stage at FutureSPORT 2022: MEC will definitely play a part in providing the compute power for mixed reality (XR). The key challenge is where is the Edge in MEC? It's a trade off between the cost and the latency; the closer you place the compute power [to the event], the more costly it is to scale as you need more of it. If you put it all in a large centralised data centre, then it becomes more cost effective but you increase the latency [due to the distance between the event and the data centre]. The key to it all is finding the sweet spot.

By installing specialist servers either in Vodafone or customer facilities, applications are able to respond to command significantly faster, the mobile operator said. Latency is a barrier for next generation innovations that require almost instantaneous reactions, or are powered by artificial intelligence. When combined with 5G, latency could be reduced to speeds faster than the human brain processes information.

Use cases enabled by MEC include autonomous vehicles, autonomous operations in factories, immersive augmented and virtual reality (AR and VR), remote medicine, cloud gaming and drone transport.

Vodafone has deployed dedicated MEC servers at the Edge Innovation Lab and has launched a distributed MEC zone in the Manchester area in partnership with Amazon Web Services (AWS), as part of the AWS Wavelength Zone infrastructure. Vodafone will also showcase mixed reality (XR) and visual inspection services at the lab. Vodafone has partnered with Kyndryl to offer customers professional and managed services for dedicated MEC and wider cloud managed services to Vodafone customers.

Software developers and innovators in the Greater Manchester region will have access to these technologies in the earliest stages of development. This head start will create a global centre of excellence for real time mobile applications in the region, supporting the growth of digitally led businesses and industries in the area, as well as in the rest of the UK.

Nick Gliddon, business director, Vodafone UK, said: MEC enables the creation of digital services and platforms that would otherwise be impossible to deliver. The lab offers innovators the opportunity to experiment with next generation technologies and bring to life ideas that could revolutionise the way we do business and deliver public services. It will place Manchester and surrounding region at the centre of the next stage of digital revolution.

Tosca Colangeli, president, Kyndryl UK and Ireland, said: We are excited, as part of our strategic partnership with Vodafone, to be supporting the Edge Innovation Lab in Salford and to use the facility as inspiration and co-creation for our joint customer engagements. We expect Edge technologies to increasingly become an enabler of business outcomes; allowing end users (and machines) and industries including manufacturing, energy and retail, to reap the benefits of traditional cloud computing while gaining advantages such as reduced data latency, better data autonomy and enhanced security.

This builds on Vodafone's four-year partnership with Host in MediaCityUK, where the lab will be located. Host combines skills, innovation and start up growth services all under one roof, with an inclusive community that supports businesses to learn, grow and succeed. It focuses on key sectors including data science, artificial intelligence (AI), cyber and immersive technologies so individuals and businesses can explore the pioneering opportunities available in these areas. Host is also home to the UK's Unity Centre of Excellence and Skills City's digital Skills Bootcamps.

Alongside the launch of the lab, Vodafone is also running the Edge Innovation Programme 2.0.

Using both dedicated and distributed MEC technologies, the Edge Innovation Programme 2.0 will inspire the creation of innovative and futuristic services, products and applications. Participants of the trial will be able to try before you buy' MEC services and will also receive a voucher for further discounts on additional services following trials and proof-of-concepts, as well as work alongside Voda
LINK: https://www.svgeurope.org/blog/headlines/vodafone-opens-uks-first-edge...
See more stories from svg

More from Sports Video Group

13/01/2026

NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player Safety, the League's Next Chapter

NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...

13/01/2026

NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championships

NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...

13/01/2026

DMF and MXL in Practice: Which Vendors are Adopting it, and How Fast is the Ecosystem Maturing?

DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...

13/01/2026

CES 2026: Five Important Sports-Tech Buzzwords

CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor Tuesday, Jan...

13/01/2026

For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Improve Hitting-Box Coverage

For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...

13/01/2026

Resetting Expectations? The State of the Sports Industry with Devoncroft's Josh Stinehour

Resetting Expectations? The State of the Sports Industry with Devoncroft's J...

12/01/2026

Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club World Cup Final Halftime Show

Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...

12/01/2026

Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife, and MLS

Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...

12/01/2026

FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and Beyond

FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...

12/01/2026

Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management in the Cloud

Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...

12/01/2026

FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Production Industry

FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...

09/01/2026

Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Supplying Logistical Needs for Events in 2026

Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...

09/01/2026

Warner Bros. Discovery's Chris Brown on the Broadcaster's First French Open, Advancing Remote Workflows at Techwood Facility

Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...

09/01/2026

NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Production Capabilities

NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...

09/01/2026

NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics This Weekend

NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...

09/01/2026

NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic Bears-Packers Primetime Matchup in Chicago

NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...

09/01/2026

NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card Coverage

NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...

09/01/2026

NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Operation Into January

NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...

08/01/2026

At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Viewing Options

At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...

08/01/2026

SVG Students To Watch: Sophie Fowler, University of Oregon

SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...

08/01/2026

Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and Ken Aagaard

Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...

08/01/2026

SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power and Value of LTO Tape for Video Archiving

SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...

08/01/2026

Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Olympics, Super Bowl, NBA All-Star Plans

Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...

07/01/2026

SVG Summit 2025: All General Sessions Now Available to Watch on SVG PLAY

SVG Summit 2025: All General Sessions Now Available To Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...

07/01/2026

NBCU's Brings Rinkside Live' and Courtside Live' Features to Peacock for Legendary February'

NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...

06/01/2026

Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports Content

Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports ContentPeacock is the first streamer to embrace Dolbys full suite of advanced picture/sound innovat...

06/01/2026

Milano Cortina 2026: Listening to the Sounds of Powder and Ice With a Behind the Scenes Tour of OBS and NBC's Audio Set Ups

SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...

06/01/2026

Quintar Meta Spatial SDK Integration Promises Next-Level XR Experiences

Quintar Meta Spatial SDK Integration Promises Next-Level XR ExperiencesBy Ken Kerschbaumer, Editorial Director Tuesday, January 6, 2026 - 9:41 am Print This...

06/01/2026

Milano Cortina 2026: BBC Sport Previews Broadcast Ops, Studio Setup, Social Media Plans, and More

Milano Cortina 2026: BBC Sport Previews Broadcast Ops, Studio Setup, Social Medi...

06/01/2026

Dolby's Jason Power on Elevating Live Sports Through Immersive Audio and HDR Imagery

Dolby's Jason Power on Elevating Live Sports Through Immersive Audio and HDR...

06/01/2026

DAZN's Global CRO Walker Jacobs on the Streamer's Breakout Year in the U.S.

DAZN's Global CRO Walker Jacobs on the Streamer's Breakout Year in the U...

06/01/2026

California Dreamin': LA28's SVP of Media Jim Bell Previews the Olympic and Paralympic Games' Return to the U.S.

California Dreamin': LA28's SVP of Media Jim Bell Previews the Olympic a...

06/01/2026

One Month Out From Winter Olympics Opening Ceremony, NBC Sports in Final Prep for a Legendary February'

One Month Out From Winter Olympics Opening Ceremony, NBC Sports in Final Prep fo...

06/01/2026

Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion Boxes

Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion Boxe...

06/01/2026

Fox Sports President and COO Mark Silverman Shifts to Consulting Role

FOX Sports President and COO Mark Silverman Shifts to Consulting RoleHis successor will be announced soonBy Ken Kerschbaumer, Editorial Director Tuesday, Janu...

05/01/2026

NFL's Blake Jones on How the League's Latest Video Additions Change How Viewers Watch Football

NFL's Blake Jones on How the League's Latest Video Additions Change How ...

05/01/2026

Spiideo's Scott Bushman on How AI Is Already Powering Live Sports Production

Spiideo's Scott Bushman on How AI Is Already Powering Live Sports ProductionFrom a line of camera systems to its automated production platform, the tech ven...

02/01/2026

Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Winter Classic to Miami

Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...

02/01/2026

NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunshine State

NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...

30/12/2025

As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its MegaCast Multiplatform Playbook

As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...

30/12/2025

SVG's Best of 2025: Original Articles

SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...

29/12/2025

San Francisco 49ers Strike Gold With Halftime Laser Spectacular

San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...

29/12/2025

The Cup's Around the Corner: An Inside Look at Broadcast Preparations for the 2026 FIFA World Cup With FIFA's Oscar Sanchez

The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...

29/12/2025

SVG's Best of 2025: Longform Video

SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...

23/12/2025

How guilas Cibaeas Dominican Winter League Games Are Locally Produced for Global Audience

How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...

23/12/2025

CAMB.AI Enables European Athletics to Offer Multi-Language Support

CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...

23/12/2025

Analysis: As Sports Media Values Trend Negative, Scarcity and Quality Are King

Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large Monday, December 22, 2025 - 14:08 Print ...

23/12/2025

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of Dunk the Halls'

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...

23/12/2025

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director Tuesday, December 23, 2025 - 12:25 pm P...