Sony Pixel Power calrec Sony

Vodafone Opens UK's First Edge Innovation Lab at MediaCityUK to Bring Futuristic Applications to Sports Fans

01/12/2022

Vodafone opens UK's first Edge Innovation Lab at MediaCityUK to potentially bring futuristic applications to sports fans By Heather McLean, Editor

Tuesday, November 29, 2022 - 09:44

Print This Story

Boxing with a 3D AR version of the match on your coffee table could become a reality with the 5G Create project, 5G Edge-XR, the consortium led by BT's Media and Research teams, which will enable people to view immersive sporting events from all angles, across a broad range of devices

Vodafone has announced it is opening a new Edge Innovation Lab in MediaCityUK, Salford, in what is a first of its kind in the UK. The lab could help broadcasters and partners develop new applications for end users such as the holographic boxing idea developed as one of the 5G Edge XR projects which require significant edge computing power to deliver innovative ideas to sports fans.

Read more on the results of the 5G Edge XR project here

The Edge Innovation Lab at Host, which calls itself the home of skills and technology, will offer the opportunity for companies, academics, software developers and public sector organisations to see and test the possibilities of the next generation in network technology, multi-access edge compute (MEC).

MEC technology enables real time data processing at the network edge, allowing for the creation of low latency services that would not be possible on today's traditional network infrastructure. This offers innovators in the Greater Manchester area an opportunity to be at the forefront of next generation digital services.

On the benefits of MEC in enabling projects such as 5G Edge XR, Matt Stagg, BT Sport's director of mobile and immersive, told SVG Europe while on stage at FutureSPORT 2022: MEC will definitely play a part in providing the compute power for mixed reality (XR). The key challenge is where is the Edge in MEC? It's a trade off between the cost and the latency; the closer you place the compute power [to the event], the more costly it is to scale as you need more of it. If you put it all in a large centralised data centre, then it becomes more cost effective but you increase the latency [due to the distance between the event and the data centre]. The key to it all is finding the sweet spot.

By installing specialist servers either in Vodafone or customer facilities, applications are able to respond to command significantly faster, the mobile operator said. Latency is a barrier for next generation innovations that require almost instantaneous reactions, or are powered by artificial intelligence. When combined with 5G, latency could be reduced to speeds faster than the human brain processes information.

Use cases enabled by MEC include autonomous vehicles, autonomous operations in factories, immersive augmented and virtual reality (AR and VR), remote medicine, cloud gaming and drone transport.

Vodafone has deployed dedicated MEC servers at the Edge Innovation Lab and has launched a distributed MEC zone in the Manchester area in partnership with Amazon Web Services (AWS), as part of the AWS Wavelength Zone infrastructure. Vodafone will also showcase mixed reality (XR) and visual inspection services at the lab. Vodafone has partnered with Kyndryl to offer customers professional and managed services for dedicated MEC and wider cloud managed services to Vodafone customers.

Software developers and innovators in the Greater Manchester region will have access to these technologies in the earliest stages of development. This head start will create a global centre of excellence for real time mobile applications in the region, supporting the growth of digitally led businesses and industries in the area, as well as in the rest of the UK.

Nick Gliddon, business director, Vodafone UK, said: MEC enables the creation of digital services and platforms that would otherwise be impossible to deliver. The lab offers innovators the opportunity to experiment with next generation technologies and bring to life ideas that could revolutionise the way we do business and deliver public services. It will place Manchester and surrounding region at the centre of the next stage of digital revolution.

Tosca Colangeli, president, Kyndryl UK and Ireland, said: We are excited, as part of our strategic partnership with Vodafone, to be supporting the Edge Innovation Lab in Salford and to use the facility as inspiration and co-creation for our joint customer engagements. We expect Edge technologies to increasingly become an enabler of business outcomes; allowing end users (and machines) and industries including manufacturing, energy and retail, to reap the benefits of traditional cloud computing while gaining advantages such as reduced data latency, better data autonomy and enhanced security.

This builds on Vodafone's four-year partnership with Host in MediaCityUK, where the lab will be located. Host combines skills, innovation and start up growth services all under one roof, with an inclusive community that supports businesses to learn, grow and succeed. It focuses on key sectors including data science, artificial intelligence (AI), cyber and immersive technologies so individuals and businesses can explore the pioneering opportunities available in these areas. Host is also home to the UK's Unity Centre of Excellence and Skills City's digital Skills Bootcamps.

Alongside the launch of the lab, Vodafone is also running the Edge Innovation Programme 2.0.

Using both dedicated and distributed MEC technologies, the Edge Innovation Programme 2.0 will inspire the creation of innovative and futuristic services, products and applications. Participants of the trial will be able to try before you buy' MEC services and will also receive a voucher for further discounts on additional services following trials and proof-of-concepts, as well as work alongside Voda
LINK: https://www.svgeurope.org/blog/headlines/vodafone-opens-uks-first-edge...
See more stories from svg

More from Sports Video Group

12/02/2026

Chyron Merges Live Web Content and CG Graphics with PRIME 5.3

Chyron unveils PRIME 5.3, the latest software release of the company's powerful engine for live production graphics. PRIME 5.3 delivers the first official i...

12/02/2026

SVG New Sponsor Spotlight: Interra Systems' Anupama Anantharaman on Protecting Live Sports Quality Across IP and OTT Workflows

The vendor's VP of Product Management explains how quality assurance, monito...

12/02/2026

LTN Makes Key Appointments and Introduces New Technology Organization

LTN announces the appointment of three experienced executives to lead its new Technology organization: Michal Miskin-Amir as EVP and Head of Technology, Jonatha...

12/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24/7 Software and IT Support

Riedel Communications has officially opened a new office in Kuala Lumpur, Malays...

12/02/2026

NATO Upgrades Brussels HQ Broadcast Studio with Grass Valley LDX 135 Cameras

Grass Valley has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadcast studio at its Brussels headquarters. The proj...

12/02/2026

Canon Announces Big Game Broadcast Lens Use Data

Canon U.S.A announces that the vast majority of broadcast lenses utilized on the NBC live broadcast for the Big Game between New England and Seattle on Sunday w...

12/02/2026

Three-Time Grammy-Winner Ludacris to Headline Performances at NBA All-Star 2026 in LA

The National Basketball Association (NBA) and NBC Sports announce the entertainm...

12/02/2026

IOC Awards Broadcast Rights in Middle East and North Africa to beIN MEDIA GROUP

The International Olympic Committee (IOC) announces that beIN MEDIA GROUP ( beIN ), the leading global sports, entertainment and media organisation, has secured...

12/02/2026

Big 12 Conference Unveils ASB GlassFloor for Upcoming Tournaments in March

The Big 12 Conference and ASB GlassFloor introduces a full LED video sports floor that will debut at the 2026 Phillips 66 Big 12 Men's and Women's Baske...

12/02/2026

TNDV Showcases Aspiration35 at National Religious Broadcasters Convention 2026

Continuing its commitment to serving the faith-based broadcast and live event community, mobile production company TNDV, a division of Live Media Group, will hi...

12/02/2026

Marshall Electronics POVs Power Hidden-Camera Investigations on German TV Series, ACHTUNG ABZOCKE

The production team of the long-running German investigative series Achtung Abz...

12/02/2026

Vizrt Launches Sports Production Bundles to Empower US Students to Produce Like the Pros

Vizrt announces the launch of four Campus Stadium Production Bundles, designed t...

12/02/2026

LiveU Spotlights Three Broadcast Priorities with Digital-First, Workflow Automation, IP Contribution Resilience

At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, design...

12/02/2026

Follow the Money, Episode 5: Analyzing Sports Media Deals With Sam McCleery and PwC's Lori Bistis

Welcome to the Sports Video Group's new interview series, Follow the Money, ...

12/02/2026

NBC Sports Engineers a Super Bowl Transmission Plan That Reached From Alcatraz to Stamford - and Out Onto San Francisco Bay

400 Gbps of bandwidth, layered redundancy, and mobile-first connectivity powered...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

10/02/2026

ESPN's Super Bowl Week Studio Footprint Doubles as a Bridge to the Network's First Super Bowl Coming in 2027

From San Fran to Santa Clara down to Los Angeles, ESPN celebrates the Big Game w...

10/02/2026

Canon Novel Lenses Shine Among More Than 115 Canon Lenses at Winter Games

A team of broadcast engineers and experts dispersed across Northern Italy help broadcasters and still photographers keep shooting OBS has put new imaging techn...

10/02/2026

For Karl Malone and the NBC Olympics Audio Team, Dolby Atmos Is Front, Center, and All Around

If you can have the best pictures and the best sound quality for these global ev...

10/02/2026

SVG Sit-Down: Quickplay's Paul Pastor on the Growth of Vertical Video Beyond Social Media

Disney+ will add vertical video within its app this year after ESPN introduced V...

10/02/2026

GameChanger Brings 1080HD Streaming to Youth Sports Production

GameChanger today unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, ...

09/02/2026

SMT Brings New AR Weather Visualization, Refreshed Telestration to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and team that make the Super Bowl into true eye c...

09/02/2026

NEP's TFC Infrastructure, Supershooter 71 Power NBC Sports' IBC-Style' Super Bowl LX Infrastructure

Software-defined IP backbone and centralized signal-control hub redefine champio...

09/02/2026

From Alcatraz to an Olympics Handoff at Midfield, NBC Sports Expands Super Bowl Pregame Into Bay Area-Wide Celebration

Broadcasters continue to raise the bar when it comes to producing an eye-catchin...

09/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast on Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

09/02/2026

Sony at Super Bowl LX: Audio, Imaging, and Tracking Tech Power NBC's Broadcast, Officiating Ops, Sideline Comms, and More

Sony's imaging tech is the literal lens through which the spectacle and exc...

09/02/2026

How OBS Uses FPV Drones, 360-Degree Replay To Enhance Storytelling

The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill With four years from one Winter Games to the ...

09/02/2026

Sportradar To Power NBA Fan Experiences Across NBC Sports RSNs through Advanced Data and Enhanced Visual Storytelling

Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...

09/02/2026

New York Festivals Advertising Awards Embraces Sports for 2026 Competition

New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...

09/02/2026

FanDuel TV Calls Super Bowl LX Media Row Home for Up & Adams', Social Media Content

Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort The site ...

09/02/2026

Super Bowl LX In Review: All of SVG's Onsite Coverage From The Bay Area

Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...

08/02/2026

SMT Brings New AR Weather Visualization and a Refreshed Telestration Look to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and the team that make the Super Bowl into true e...

08/02/2026

Telemundo Deportes Expands Comprehensive Super Bowl LX Coverage to Its Biggest in History

Studio programming is deploying multiple sets at Levi's Stadium in Santa Cla...