Dolby and AMC to Complete Installation of 00 Announced Locations Ahead of Schedule

--

In response to impressive guest reaction and the overwhelming success of Dolby Cinema at AMC in its first full year, Dolby Laboratories, Inc. (NYSE: DLB) and AMC Theatres (NYSE: AMC) today announced plans to accelerate Dolby Cinema at AMC installations to 100 operational sites by the end of 2017, seven years ahead of the originally announced schedule. The original agreement, reached in 2015, was for 100 auditoriums over a 10-year deployment.

In addition, AMC and Dolby are collaborating on expansion plans to increase the amount of Dolby Cinema at AMC locations beyond the initial 100.

To date, 22 Dolby Cinema at AMC locations are open around the country, earning rave reviews from guests. Eight more locations are currently under construction and approximately 50 are expected to be open by the end of this year.

The popularity and success of Dolby Cinema at AMC led to its expansion at an accelerated rate, with 22 locations already open and a few dozen more planned for 2016, said John McDonald, Executive Vice President, U.S. Operations, AMC. It's clear that our guests enjoy the premium audio, vibrant contrast and color, and the incredible comfort of the plush, power recliners at Dolby Cinema at AMC, and with this announcement, we're thrilled that more guests than ever will have access to this incredible experience.

Dolby Cinema has clearly become a preferred cinema experience of consumers, and we look forward to offering the best films to more AMC guests with the most spectacular image, immersive sound technologies and inspired design at Dolby Cinema at AMC, said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. Today's announcement of the expedited expansion of Dolby Cinema at AMC theatres is a direct result of the incredibly enthusiastic responses we have received from consumers nationwide.

Since its launch in spring of 2015, more than one million Dolby Cinema at AMC moviegoers have experienced Hollywood movies from a variety of genres, including action, drama, science-fiction and fantasy. With support from all major Hollywood studios, 50 Dolby Cinema titles have been released or announced. Recent and upcoming titles this year include Warner Bros. Pictures' Suicide Squad, Disneys Petes Dragon, LAIKA and Focus Features' Kubo and the Two Strings, Paramount Pictures' Jack Reacher: Never Go Back, Marvels Doctor Strange, Sony Pictures' Billy Lynn's Long Halftime Walk, Warner Bros. Pictures' Fantastic Beasts and Where to Find Them, Disneys Moana, Disneys Beauty and the Beast, Marvels Guardians of the Galaxy Vol. 2, Disneys Pirates of the Caribbean: Dead Men Tell No Tales, Warner Bros. Pictures' Wonder Woman and Disney Pixars Cars 3.

Dolby Cinema at AMC includes award-winning technologies Dolby Vision and Dolby Atmos . The Dolby Vision laser projection system delivers high dynamic range with enhanced color technology that produces incredible blacks and a contrast ratio that far exceeds any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make audiences feel like they are in the movie's world. Dolby Atmos moves audio around the theatre, even overhead, with amazing richness and depth. The lifelike sounds of music, people and things flow all around the theatre in sync with the action to create a more immersive and moving experience.

The inspiration for design elements came out of the desire to achieve technically superior sight and sound capabilities for all Dolby Cinema at AMC locations. The design of the cinema itself has been created to set a mood and draw audiences deeper into the story. Through the Dolby technology, combined with the ultimate comfort and experience of the AMC power, reserved recliners with seat transducers, guests will feel closer than ever to the action on screen.

Current Dolby Cinema at AMC Locations

Arizona

AMC Desert Ridge 18 (Phoenix)

AMC Mesa Grand 24 (Mesa)

California

AMC Burbank 16 (Burbank)

AMC Century City 15 (Los Angeles)

AMC Del Amo 18 (Torrance)

AMC New Park 12 (Newark)

AMC Norwalk 20 (Norwalk)

Colorado

AMC Flatiron Crossing 14 (Broomfield)

Georgia

AMC North Point Mall 12 (Alpharetta)

Illinois

AMC Hawthorn 12 (Vernon Hills)

Kansas

AMC Town Center 20 (Leawood)

Missouri

AMC BarryWoods 24 (Kansas City)

Nevada

AMC Town Square 18 (Las Vegas)

New Jersey

AMC Garden State 16 (Paramus)

New York

AMC Empire 25 ( New York)

Texas

AMC Deerbrook 24 (Humble)

AMC NorthPark 15 (Dallas)

AMC Village on the Parkway 9 (Addison)

AMC Willowbrook 24 (Houston)

Virginia

AMC Hampton Towne Centre 24 (Hampton)

AMC Tysons Corner 16 (McLean)

Washington

AMC River Park Square 20 (Spokane)

To find showtimes, upcoming Dolby Cinema at AMC locations and to purchase tickets, visit at www.amctheatres.com/dolby.

For more information about Dolby Cinema, please visit the Dolby Cinema web page.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For more than 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.

About AMC Theatres

AMC (NYSE: AMC) is the guest experience leader with 387 locations and 5,426 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country's top markets, including No. 1 market share in the top three markets (NY, LA, Chicago

LINK:	https://news.creativecow.net/story/882410...
	See more stories from creativecow

Most recent headlines