Sony Pixel Power calrec Sony

Super-Fast fibre broadband gs live in Ayr

17/09/2013

DC13-260 September 17, 2013

Super-Fast fibre broadband goes live in Ayr Upgrade hailed by John Scott MSP as more than 19,400 local homes and businesses set to benefit from BT's £2.5 billion roll-out

Super-fast broadband has arrived in Ayr, BT announced today.

Around 10,800 homes and businesses in the town now have access to the high-speed technology and this figure will increase to more than 19,400 as engineers complete the local upgrade in the weeks ahead.

Today, the BT investment was welcomed by John Scott, MSP for Ayr, who described it as great news for the town. He said: Super-fast fibre broadband in Ayr will benefit both local residents and businesses.

Broadband is an essential part of South Ayrshire's present and future. It's vital that we embrace this latest generation of technology in order for our local economy to remain competitive.

Ayr follows Troon, where fibre broadband is already available. Alloway, Girvan and Prestwick will also be upgraded and by the end of Spring 2014 almost 39,000 homes and businesses in South Ayrshire will be able to benefit from BT's £2.5 billion fibre programme.

Brendan Dick, BT Scotland director, said: Our roll-out of fibre broadband continues apace across Scotland with Ayr among the latest places to benefit. More than 1.7 million homes and businesses across the UK are already using our new fibre network. Local residents now have the opportunity to join them and find out for themselves why there's such a buzz about fibre broadband.

Whatever you're doing online, you can do it better and faster with fibre. Whether it's shopping, downloading music and video, watching TV, social networking, studying or researching homework, once you've switched to fibre you'll never look back. Outside the home, it also has huge potential for public services and city businesses.

Businesses working better with fibre tell us it's helping them in a wealth of ways, from day to day activities like downloading software, collaborating with clients and moving large data files around to big business decisions like expanding the workforce or introducing better quality IT services at less cost.

BT is not just building a national communications network fit for 21st century Britain; we're doing it at speed, making fibre broadband available to around 80,000 more premises a week.

We've always said we'd like to work with the public sector to expand the fibre footprint beyond the commercial boundaries. In Scotland we are excited to be doing exactly that through multi-million pound partnerships with the Scottish Government, Highlands and Islands Enterprise, Broadband Delivery UK, local authorities and others. Alongside commercial upgrades, these ambitious projects will see 85 per cent of premises having fibre broadband by the end of 2015 and around 95 per cent by the end of 2017.

BT's fibre footprint currently passes more than 16 million UK homes and businesses. It's due to pass two-thirds of UK premises around 19 million premises by the end of Spring 2014, at least 18 months ahead of the original timetable.1

Openreach, BT's local network business, is primarily deploying fibre-to-the-cabinet (FTTC) technology, where the fibre runs from the exchange to a local roadside cabinet. In addition to download speeds of up to 80Mbps, FTTC also delivers upload speeds of up to 20Mbps2 and could deliver even faster speeds in the future.

Openreach has also started to make fibre-to-the-premises (FTTP) technology, where the fibre runs all the way to the home or business, commercially available on demand3 in certain areas where fibre broadband has been deployed, and plans to expand access in due course. FTTP-on-demand offers the top current download speed of 330Mbps2.

According to the regulator Ofcom, the current average UK residential broadband download speed is 14.7Mbps.

Fibre broadband at home means everyone in the family can do their own thing online, all at the same time, whether it's downloading music in minutes or watching catch-up TV; streaming HD or 3D movies in the few minutes it takes to make popcorn; or posting photos and videos to social networking sites in seconds. Fibre improves the quality of online experiences and supports exciting new developments in internet services.

The benefits are also considerable for businesses, which can do much more in far less time. Firms can speed up file and data transfers, collaborate with colleagues and customers on conference or video calls or swap their hardware and expensive software licenses for files, processing power and software from cloud computing. Staff can work as effectively from home as they would in the office.

Unlike other companies, Openreach offers fibre broadband access to all service providers on an open, wholesale basis, underpinning a competitive market. For further information on Openreach's fibre broadband programme visit www.superfast-openreach.co.uk

ENDS

Notes to editors

1 BT's deployment plans are subject to an acceptable environment for investment.

2 These are the top wholesale speeds available from Openreach to all service providers; speeds offered by service providers may vary.

3 Openreach will levy an installation charge for FTTP on demand. It will be up to service providers to decide whether they pass that on to businesses or consumers wishing to use the product.

Due to the current network topography, and the economics of deployment, it is likely that some premises within selected exchange areas will not initially be able to access fibre-based broadband. Openreach is considering alternative solutions for these locations.
LINK: http://www.btplc.com/News/Articles/ShowArticle.cfm?ArticleID=E25A849F-...
See more stories from bt

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

21/02/2026

OBS CTO Sotiris Salamouris on the Legacy of the 2026 Winter Games

With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...

21/02/2026

Invisible String: NBC Olympics' Marsha Bird on the Hidden Work That Makes the Games Shine

The SVP of Olympic Operations on turning CAD drawings into reality, building tru...

21/02/2026

NAB Urges FCC to Tamp Down Reallocation Plans for Upper C-Band

Share Copy link Facebook X Linkedin Bluesky Email...

21/02/2026

Chyron Paint 10.3 Adds New Visualization Features for Live Action

Share Copy link Facebook X Linkedin Bluesky Email...

21/02/2026

Netflix Unveils the Trailer of Accused', A Psychological Drama on Power, Perception and Public Judgment

Back to All News Netflix Unveils the Trailer of Accused', A Psychological ...

20/02/2026

Gravity Media, Green Couch Entertainment Partner to Create Original Programming for International Broadcasters

Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...

20/02/2026

IMAX, Apple TV Bring 2026 FIA Formula One World Championship Races to Selected U.S. Locations

IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...

20/02/2026

Big Upgrade to Spring Training Experience With New Daktronics Displays at Phillies' BayCare Ballpark

Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...

20/02/2026

ESPN To Launch Women's Sports Sundays, a New Summer Weekly Primetime Franchise

ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...

20/02/2026

Sennheiser Spectera Handheld Makes Broadcast Debut at Super Bowl LX

As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...

20/02/2026

ESPN To Stream More MLB Spring Training Games Than Ever in 2026

ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...

20/02/2026

Open Broadcast Systems Launches 200 Gigabit Ethernet

Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...

20/02/2026

Chyron PAINT 10.3 Adds New Ways To Visualize Live Sports

Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling. PAINT 1...

20/02/2026

Live Spring Training Games Begin Feb. 20 on MLB Network With Yankees Against Orioles

With full squad workouts underway, MLB Network's live Spring Training game s...

20/02/2026

MLS Kickoff 2026: As FIFA Men's World Cup Looms, League's Media Operations and Apple TV Aim To Enhance Viewing Experience

Tech enhancements, marquee productions are expected to take advantage of a summe...

20/02/2026

SVG GameDay, Ep. 4: Temple Athletics' Paige Wisehaupt - Driving Digital Content for the Cherry & White

In-venue and creative video staffers at the professional and collegiate level ha...

20/02/2026

BBC Sport's Focus on Clips, Social Media and a Highlights-Free Games

Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...

20/02/2026

Warner Bros. Discovery on Making Olympic Magic for Multiple Local Markets From Its Studios in Cortina and Livigno

Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...

20/02/2026

OBS Curling Directors Brie Robertson and Susan Young Talk Olympic Experiences and Keeping the Story Going with the Lights Out

Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...

20/02/2026

How Digital First' Goals Are Bringing Together Linear and Online Editorial for BBC Sport Coverage at the Winter Olympics

BBC Sport's presence at the 2026 Winter Games is centred around a significan...

20/02/2026

Pinning Digital Content Onto the Backbone of a Strong Linear Infrastructure for BBC Sport in Cortina

BBC Sport is bringing together its linear TV and streaming digital arms in a str...

20/02/2026

BBC Sport Talks Influencers and Athletes in its Bid to Pivot to a Digital First' Strategy for the Games

To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...

20/02/2026

DIRECTV Adds Apple TV's Formula 1 Racing for Residential and DIRECTV FOR BUSINESS Customers

Just in time for the start of Apple TV's inaugural season as the exclusive U...

20/02/2026

NBC Olympics VP Creative David Barton Dives into Milano-Cortina 2026 Graphics Package, Now You Know' Animations

One big challenge was to depict the character of each of very different and wide...

20/02/2026

By Design Director Asks Festival Audience to Flirt With Their Chairs at Premiere

(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...

20/02/2026

When Memory Gets Expensive, Is it Time to Swap the Box?

In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...

20/02/2026

Calrec Type R: Shaping the Future of Radio at Flirt FM

Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM Love may have filled the airwaves last week for Valentine's Day, and we've just c...

20/02/2026

Super Bowl LX Delivers 125.6 Million Viewers

NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...

20/02/2026

Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data

NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...

20/02/2026

NHPBS Taps Heartland Video Systems for ATSC 3.0 Launch

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Lightware and Cisco interoperability brings AV system suc...

A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...

20/02/2026

Rise AV and Rise Broadcast unite for International Womens...

Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...

20/02/2026

Open Broadcast Systems launches Two Hundred Gigabit Ether...

Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...

20/02/2026

Signiant Launches Customer Advisory Board to Help Shape t...

Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...

20/02/2026

PTZOptics launches its Visual Reasoning initiative and pa...

PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...

20/02/2026

DELTA and Amino Complete Certification of Amigo 7N Androi...

Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...

20/02/2026

SMPTE Opens Call for Papers for 2026 Media Technology Sum...

SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....

20/02/2026

Granicus Standardizes Hybrid Government-Grade Video Infra...

Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...

20/02/2026

CBS Baltimore Launches New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

IAB Tech Lab Opens Public Comment on Live Event Ad Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Study: Sports Programming on Major Streamers Up 52% YoY

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

ESPN to launch Women's Sports Sundays

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Tegna, Seattle Kraken Extend Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Signiant Announces Customer Advisory Board

Share Copy link Facebook X Linkedin Bluesky Email...