The part that I enjoy most about this program is how much everyone involved cares about our growth and success. From the internship itself to our time with Leadership Triangle, everyone is super invested in what we are doing and making sure that we gain as much as possible from the program.
- Emerging Leaders Intern Kyndall Ray
For the past 4 months, 10 students from NC Central University have been interning in Capitol Broadcasting divisions through the inaugural Emerging Leaders Program. A partnership between CBC and Leadership Triangle, the program combines hands on learning in departments aligned to their interests along with workshops led by LT coaches. The program will culminate with a graduation ceremony on December 16. In the final weeks leading up to that conclusion, Capcom is profiling the individual outstanding students.
2022 Emerging Leaders Intern Kyndall Ray works on American Tobacco's gift basket for the Durham Magazine promotion.
Kyndall Ray is interning with American Tobacco in the Communications and Marketing departments. Ray is a junior at NC Central, pursuing a major in Business Administration with a concentration in Marketing.
ATC Events & Property Experience Director Valerie Ward has served as Ray's CBC mentor and is impressed that the college student is already contributing her own ideas for marketing American Tobacco.
Kyndall has been a delight to work with, said Ward. Extremely communicative and diligent in her work, she embraced her marketing role by taking full control of our social media. It was her idea to start a Reels' section on our Instagram page and these creative videos have gotten a ton of views. She is also working on documentation how to create a Reel to cross-train me on continuing her legacy.
Ray dove into the opportunity to be a part of the inaugural class of Emerging Leaders interns.
I changed my major to Business Administration with a Marketing Concentration from Biomedical Science at the end of my sophomore year, she explained. I felt like I was behind because I was starting off with the intro business classes instead of hopping into my concentration like the rest of the people in my class. When I got the email from the School of Business with this opportunity, I was excited to be able to gain marketing experience during the semester while I was taking my other business classes. I also saw that I would be able to gain leadership experience during the program, so I was excited to be able to grow in multiple aspects.
2022 Emerging Leaders Intern Kyndall Ray is usually behind the camera at American Tobacco, snapping photos like this one, for marketing on social media.
Being selected for the program was a real boost to her confidence, both in herself and in her new path.
I felt amazing! she said of being selected as an Emerging Leader. I had major impostor syndrome, so finding out that CBC, American Tobacco Campus, and Leadership Triangle felt that I was qualified enough to handle this position really made me feel like I made the right decision in changing directions with my career.
Ward hit the ground running with Ray, training her on a variety of events and projects.
Kyndall also worked with me as part of the 18th Annual American Tobacco Tower Lighting team, said Ward. She oversaw the Luminaria production in collaboration with Cristo Rey High School and participated in the pre-show meetings staging. She is currently working on a project with Durham Magazine to run a contest to boost our social media likes'.
Ward has worked to impart lessons she has learned through her many years in the industry.
First thing, despite the months planning, things don't always go as planned, said Ward. As we worked on events, I tried to point out real life business problems such as: How do you post a photo of an event when the attendance is low? What marketing assets could ATC use to help the client boost attendance in the future? What was the attendee experience like and how can that be improved?
Ward continued, We also talked about careers as a whole such as taking advantage of all opportunities that come your way as they could be a steppingstone to your dream job. And, once you get that dream job the importance of starting to save for your retirement.
Ray says she is taking a great deal of knowledge away from her time at American Tobacco.
I've been able to learn a lot about what all goes into planning and executing a large event, she said. I was able to sit in on planning meetings with partner organizations, learn about coordinating with sponsors, and learn about event marketing in general.
Ward sees great value in Emerging Leaders Program and what it can do for both the interns and for the future workforce for CBC and other companies
For CBC this program is a great opportunity to find new talent, she said. I've already heard of some interns being offered jobs, so in its first year the program has paid off for both the host organization and the intern. As for the future workforce, the leadership skills learned during their internship will transfer both to business and community opportunities. Our interns now have mentors and resources they can lean on as they start their career journey.
Ray also sees much benefit in the program.
I would definitely recommend this program to others, she said. You are able to gain a lot of real-world experience in whichever field you are in as well as well as hands on leadership training. The leadership training is very useful in both your professional and personal life.
Overall, the experience has been a win for Ward.
It was so nice to have an extra set of hands to get the job done! she said. It's hard to work an event and documents/post at the same time. Kyndall was helpful in keeping our social posts timely. She also created a port
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
The part that I enjoy most about this program is how much everyone involved cares about our growth and success. From the internship itself to our time with Leadership Triangle, everyone is super invested in what we are doing and making sure that we gain as much as possible from the program. 
