
Back to All News
Rio de Janeiros famed Sugarloaf serves as a backdrop for the launch event for Desperate Lies, the series starring Juliana Paes and Vladimir Brichta
Entertainment
02 July 2024
GlobalBrazil
Link copied to clipboard
Rio de Janeiro, July 2, 2024 - As seen from the window of the lead couples apartment at the launch event for Desperate Lies: this incredible view of Sugarloaf, one of Rio de Janeiros most iconic images, was the postcard setting for a chat about Netflixs first Brazilian melodrama series this Tuesday morning. Host Regina Volpato, actors Juliana Paes and Vladimir Brichta, artistic director Maur cio Farias, and author and screenwriter Angela Chaves all discussed details about the series, which premieres Friday, July 5.
Angela believes that people will identify with what Liana (Juliana Paes) has to deal with at home. "The plot takes on some very difficult subjects without making judgements about the character or her decisions. What matters -- the heart of the story -- is how her life is transformed by the violence she endures. Heteroparental superfecundation is, in fact, just the jumping-off point for a great family drama," Angela confirms.
After watching a scene in which Liana confronts Oscar, the villain, whos played by actor Felipe Abib, Juliana Paes reacted with enthusiasm to the role. "It was complicated to do, its complicated to watch. Liana goes through a lot: the dream of having a family, the pregnancy, the abuse... The most delicate matter for me is how sexual abuse is understood over time. Its a process people take a while to understand. Building this character took a lot of work and sensitivity", the actress says.
Vladimir Brichta jumped into the conversation: "Today things have a name. In 2006, when we start to tell the story, people could say that my character, Tom s, is high-strung. Now, in 2024, we know that he is toxic. And understanding exactly what this type of behavior is and giving things the right name is the first step towards correcting them. I profess a generational faith: the next generations will improve on the ones that come before them.
Maur cio Farias recalled that the natural beauty of the backdrop was part of the reason it became an element of the plot.Desperate Lies is a story that could take place anywhere but, to bring Lianas drama home for viewers, we went to the most intimate and private part of Rio de Janeiro. These locations have an artistic and production design that is very precise. This is realism, onscreen. And the series is long: it took six months of preparation, 27 weeks of recording on two locations, and a team of more than 300 people.
The brunch was also attended by actors Palomma Duarte and Jo o Vitti, who delighted the guests by talking about the breezy and mature love of Vicente and Silvia, the characters they play. In the end, Felipe Abib sent out a special video message: "I hope you hate my character." The current cast includes Martha Nowill, Antonio Grassi, Analu Prestes, Felipe Ricca, Jos Beltr o, Yohama Eshima, Pedro Manuel Nabuco, M rio Borges, Rui Ricardo Diaz, Agatha Marinho, Bento Veiga, Amanda Spanner, Andr Dale and Dani Ornellas.
In a single 17-episode season, produced by A F brica, Desperate Lies is the story of dreams that are hard hit with great plot twists, loss and learning opportunities. Liana, a woman who dreams of becoming a mother, endures events that are beyond her control and affect her marriage to Tom s. After discovering her husbands infidelity, Lianas night ends in a non-consensual encounter and a scientific rarity, heteroparental superfecundation: a pregnancy with twins from different fathers. Liana, willing to fight to keep the situation a secret, finds herself emotionally confused and unsure that she will be able to love both children equally and maintain her family bonds as they were before.
Download more photos of the event HERE (Credits: Nat Odenbreit/Netflix and Marcos Serra Lima/Netflix)
*Please download the images and do not publish the link*
About Netflix
Netflix is one of the largest entertainment services in the world. With 270 million paid subscriptions in 190 countries, Netflix viewers can access series, movies and games in different genres and languages and can watch, pause and continue to enjoy them as many times, and whenever and wherever, they want.
About A F brica
Since its creation in 2016, A F brica, now a division of Banijay Americas (a leading entertainment creator and producer made up of production companies throughout the United States and Latin America), has established itself as a leader in high-quality scripted content in Brazil. Led by partners Luiz Noronha, Renato Fagundes, Cecilia Grosso, Samanta Moraes and Alberto Elias, the company has produced many of the countrys best scripted series and films for TV, cinema and streaming platforms. Its titles include Minha Vida em Marte; Airplane Mode; Double Dad; Lulli; Barba, Cabelo & Bigode; Galera FC; #NoFilter; Wedding Games; the documentary Son of a Mother; and Vai Que Cola, the highest-rated cable TV comedy in Brazil.
Press Information
Ag ncia gora
Anna Oliveira | anna.oliveira@agora.site
Luriana Volpe | luriana.volpe@agora.site
Ana Andrade | ana.andrade@agora.site
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...