Sony Pixel Power calrec Sony

1/03/2023

08/03/2023

The launch of SBS Audio means that audiences can now enjoy SBS's full audio offering in one unified digital experience for the first time. Improvements include better showcasing of podcasts, individual station pages and music search features.

SBS has today gone live with a rebrand of its audio offering for multilingual audiences by switching on SBS Audio.

The change coincides with a refresh of SBS Audio's digital offering, designed to better showcase and improve access to the public broadcaster's podcasts and live streaming services.

The move was announced last November at SBS's Upfront where the network unveiled its 2023 content line-up to reflect the evolution of SBS's cross-platform offering across more than 60 different languages. It comes on the same day that the public broadcaster announces the findings of its five yearly Language Services Review.

Today is a big day for SBS and how we respond to our listeners, said David Hua, SBS Director of Audio and Language Content. We've always been in conversation with our audiences, speaking their language and sharing stories. Not only are we announcing an update on how we are reflecting contemporary Australia in our content, but we are also going live with changes to SBS Audio that demonstrate how we are better serving our audiences on their preferred platforms.

Every week we broadcast more than 262 hours of original audio content. The new SBS Audio digital experience across the app and website will further drive growth in a space where we are already seeing more than six million streams and podcast downloads every month.

With more than 5.6 million Australians using a language other than English at home, SBS Audio provides content for diverse communities, including in English and for those learning a new language. Its SBS Radio 1, SBS Radio 2 and SBS Radio 3 channels broadcast news, information and entertainment in over 60 languages, while its SBS Chill, SBS PopAsia and SBS PopDesi music channels engage all Australians through music and culture from around the world. Its SBS Arabic24 channel and SBS (SBS Chinese) program provide comprehensive services for Australia's largest language communities across a growing audio and digital offering.

SBS Audio goes live with brand evolution

SBS

Today's digital changes see a number of new features introduced to the SBS Audio website that include better showcasing of podcast content from across the entire SBS network, improved discoverability of live language and music programming at any time, and new individual pages for all seven radio stations.

The new station pages are designed to help users understand what's available and when to tune-in to their preferred live programming. SBS will also help audiences answer the question of What was that song? with a new music search feature using day and hour filtering on music station pages for SBS Chill, PopAsia and PopDesi.

SBS was named Podcast Publisher of the Year at the 2022 Australian Podcast Awards, and both the website and app showcase all the popular and award-winning podcasts from across the network also including SBS News and Current Affairs, SBS Television, and NITV Radio.

Adam Sadler, SBS Director of Media Sales, noted that since the change had been announced there had been a very positive reaction from brands and agencies looking to speak directly to multilingual audiences.

There has always been a large, highly engaged audience tuning in on radio and digital, said Sadler. We are heartened by the reaction of the market who recognise the benefit of this shift enabling us to reach specific and highly engaged communities in a way which is both highly effective and clearly measurable.

Hua noted that the change in name did not impact individual programs or SBS's commitment to serving audiences on linear radio.

Radio has always been at the heart of what we do and that won't change, said Hua. What began more than 45 years ago as radio programs in a handful of languages has evolved to become an innovative, multi-platform media network that is meeting the needs of not just first-generation migrants, but also multilingual speakers who might be second or even third-generation and we are doing it on the platforms they prefer.

The new SBS Audio website is at SBS.com.au/Audio. The SBS Audio App can be downloaded via the App Store for iOS and Google Play for Android.

For a PDF of this media release, click here
LINK: https://www.sbs.com.au/aboutus/sbs-audio-goes-live-with-brand-evolutio...
See more stories from sbs

Asia, Australia & Oceanic Stories

09/07/2025

Explore Love Without Limits in a bold, funny and unapologetic SBS Audio podcast about love, intimacy and disability

Explore Love Without Limits in a bold, funny and unapologetic SBS Audio podcast ...

08/07/2025

SBS strengthens commitment to inclusion with new commissioning guidelines

SBS strengthens commitment to inclusion with new commissioning guidelines 8 July, 2025 Media releases SBS has launched new Commissioning Inclusion Guidelin...

08/07/2025

Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bombing of Greenpeace's Rainbow Warrior

Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bomb...

07/07/2025

SBS Farewells Chair George Savvides AM

SBS Farewells Chair George Savvides AM 7 July, 2025 Media releases Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...

30/06/2025

SBS On Demand boosts global news offering with launch of France 24 FAST Channel

SBS On Demand boosts global news offering with launch of France 24 FAST Channel 30 June, 2025 Media releases SBS is expanding its international news offeri...

27/06/2025

Game, set, action! Screen Australia and ABC announce new mini-series Goolagong

27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong Marton Csokas and Lila McGuire of Goolagong. Image c...

26/06/2025

Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On Demand

Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...

20/06/2025

Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Australia

Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...

13/06/2025

Pure Drama and Fierce Rivalries set to dominate the world's most iconic sporting event

Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...

12/06/2025

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celebration

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...

06/06/2025

Award-Winning TV Creators Richard Gadd, Sally Wainwright and Soo Hugh Headline Future Vision 2025

06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...

03/06/2025

Stories of love, loyalty and self-discovery among six shortlisted Digital Originals, as applications open for 2025

Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...

28/05/2025

SBS celebrates 50 years of reflecting a diverse and contemporary Australia

SBS celebrates 50 years of reflecting a diverse and contemporary Australia 28 May, 2025 Media releases Marking 50 years of broadcasting on 9 June 2025, SBS...

28/05/2025

ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transformation through Salesforce Communications Cloud

ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...

22/05/2025

SBS and Screen Australia showcase the next wave of Australian storytellers with Digital Originals

SBS and Screen Australia showcase the next wave of Australian storytellers with ...

22/05/2025

Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast

Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast 22 May, 2025 Media releases Ever caught yourself using baby talk with your pet and wondered ...

19/05/2025

Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 million Australians tuning in

Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...

16/05/2025

Proper Loved Up Stage One Recipients Announced

Proper Loved Up Stage One Recipients Announced 16 May, 2025 Media releases Screen Australia's First Nations Department, the Australian Broadcasting Cor...

15/05/2025

Australia's boldest network SBS launches new brand campaign: We Go There'

Australia's boldest network SBS launches new brand campaign: We Go There...

15/05/2025

We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS

We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS 15 May, 2025 Media releases The We Go There Hub brings together over 300 ti...

14/05/2025

ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe, Middle East & Africa

ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe,...

13/05/2025

Alone Australia Season 3: The Reunion

Alone Australia Season 3: The Reunion 13 May, 2025 Media releases As the latest season nears its end, SBS's hit series brings full cast together for re...

13/05/2025

Teletimes interviews ABS CEO, Mark Rigolle

Teletimes interviews ABS CEO, Mark Rigolle...

12/05/2025

And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS, Australia's Home of Cycling

And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS,...

12/05/2025

Australian Filmmaker Lucy Mckendrick Set For Directing Debut with Dark Comedy Fangs

10 05 2025 - Media release Australian Filmmaker Lucy Mckendrick Set For Directin...

07/05/2025

SBS and NITV mark National Reconciliation Week with compelling premieres recognising the strength and resilience of First Nations peoples

SBS and NITV mark National Reconciliation Week with compelling premieres recogni...

07/05/2025

SBS commences search for a new Western Sydney production hub location

SBS commences search for a new Western Sydney production hub location 7 May, 2025 Media releases SBS has today launched a Request for Expressions of Intere...

02/05/2025

SBS On Demand achieves stellar month on the back of Alone Australia and The Handmaid's Tale

SBS On Demand achieves stellar month on the back of Alone Australia and The Hand...

01/05/2025

Screen Australia empowers 100+ distinctive Australian narratives

01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives All The Boys Are Here writer/director Goran Stolevski and It s All...

30/04/2025

Slam poet Huda the Goddess wins 2025 Les Murray Award

Slam poet Huda the Goddess wins 2025 Les Murray Award 30 April, 2025 Media releases Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...

30/04/2025

SBS, NITV and NIDA partner to empower the next generation of screen creatives

SBS, NITV and NIDA partner to empower the next generation of screen creatives 30 April, 2025 Media releases SBS, National Indigenous Television (NITV) and ...

23/04/2025

We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it goodit's almost time for the Eurovision Song Contest!

We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...

22/04/2025

McAvaney takes the lead for SBS' Coverage of the World Athletics Championships in Tokyo in September

McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...

16/04/2025

Finalists announced! Five stand-out brands shortlisted for SBS Media's Sustainability Challenge

Finalists announced! Five stand-out brands shortlisted for SBS Media's Susta...

15/04/2025

Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lifetime Who Do You Think You Are?

Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lif...

15/04/2025

SBS and Volleyball World sign landmark deal for Beach Volleyball World Championships in Adelaide

SBS and Volleyball World sign landmark deal for Beach Volleyball World Champions...

14/04/2025

SBS becomes first Australian broadcaster to have near-and long-term carbon reduction targets validated by the SBTi

SBS becomes first Australian broadcaster to have near-and long-term carbon reduc...

11/04/2025

Isn't that Insightful? Kumi Taguchi dives deeper into Insight's taboo topics in podcast return

Isn't that Insightful? Kumi Taguchi dives deeper into Insight's taboo to...

09/04/2025

SBS On Demand partners with Euronews to extend network news offering

SBS On Demand partners with Euronews to extend network news offering 9 April, 2025 Media releases SBS is expanding its international news offering with the...

09/04/2025

SBS announces TV's hottest new couple, Tony Armstrong and Courtney Act, as Eurovision Song Contest commentary team

SBS announces TV's hottest new couple, Tony Armstrong and Courtney Act, as E...

09/04/2025

Screen Australia and ACTF Kids IP Incubator Initiative enters next phase

09 04 2025 - Media release Screen Australia and ACTF Kids IP Incubator Initiative enters next phase Kids IP Incubator recipients in Melbourne for the workshop...

07/04/2025

Olympic Gold medallist and World Time Trial Champion Grace Brown joins SBS commentary team for Spring Classics Races

Olympic Gold medallist and World Time Trial Champion Grace Brown joins SBS comme...

07/04/2025

Female focus: New season of Living Black highlights women in Federal Election year

Female focus: New season of Living Black highlights women in Federal Election ye...

07/04/2025

SBS News' Cost of Living Secrets podcast returns to tackle one of the key issues of the Federal Election campaign

SBS News' Cost of Living Secrets podcast returns to tackle one of the key is...

04/04/2025

SBS announces initiatives to provide all Australians with trusted news and information about the 2025 Federal Election

SBS announces initiatives to provide all Australians with trusted news and infor...

01/04/2025

Bus Stop Films' first feature Boss Cat to begin production in June

01 04 2025 - Media release Bus Stop Films' first feature Boss Cat to begin production in June Boss Cat cast (L-R): Olivia Hargroder, Penny Downie and Juli...

31/03/2025

Ready, set, Party Time!' SBS News empowers young voters with a new political podcast

Ready, set, Party Time!' SBS News empowers young voters with a new politica...

28/03/2025

Marion Grasby's Flavours of Heart & Home is a celebration of culture and family

Marion Grasby's Flavours of Heart & Home is a celebration of culture and fam...

28/03/2025

SBS delivers Federal Election news to Australians in over 60 languages

SBS delivers Federal Election news to Australians in over 60 languages 28 March, 2025 Media releases As Australia heads to the polls on 3 May, Australia...